In this special edition of Partner Update, we bring you the top partner news from Cisco’s annual partner marketing conference Partner Velocity 2012, in Las Vegas.
During the three-day event, partners learned how to make marketing innovation happen from marketing experts, attended workshops, and even got some one-on-one time with Cisco executives. Oh yeah, there was even a little bit of time for some Las Vegas fun and entertainment.
Watch this video to catch up on all of the news from the first two days of Partner Velocity 2012.
Check back next week for full interviews with all of the speakers mentioned in this video and we’ll be adding speaker interviews to the Partner Velocity 2012 playlist on YouTube.
Keep reading to get key links—and a full transcript and links to everything we covered in Partner Update. Read More »
In the opening of John Chamber’s keynote at Mobile World Congress in Barcelona, he stated that “Cloud and Mobile will change the service provider industry” and that there will be 7.2 billion mobile devices by the year 2015. You’ll agree that with the explosion of end-devices out there combined with the need to access anything, anytime, anywhere, a mobility strategy can cut across the entire portfolio for a service provider.
Increasingly I’m having conversations with mobile operators on how Cisco can help with:
User presence and customized delivery,
Monetization and migration of existing offerings to cloud,
Musings and mutterings from the just-completed Mobile World Congress 2012 . . .
Darned if this still isn’t the only place in the universe where there are waiting lines leading into the men’s rooms but not the ladies’ rooms . . . Obviously, the planners did not heed my carefully crafted suggestion for improvement made in the wake of the 2011 event.
Barcelona did get the weather right this year, though – Each day was darned sunny and fairly warm . . . a decided contrast to the last two Februarys.
The show was held two weeks later this year than in previous years, so no one had an excuse for being away on Valentine’s Day. “Sorry, honey, but I ‘have’ to go to Barcelona this week . . .” didn’t work this time.
All that aside, MWC continues to enhance its position as the largest, most important service provider-focused show of the year.
The projected attendance was 65,000, about 12% more than in 2011. It will be a few days before the official figure is posted, but, judging from the traffic inside and outside the Fira de Barcelona all four days, the estimate seems reasonable.
The most prominent theme this year was SP Wi-Fi/small cells . . . which just happened to align perfectly with Cisco’s key messaging and announcement. Not to mention numerous customer-focused mentions this week and last. Cisco focused “not only on what we make, but what we make possible.”
Other consistent themes included monetization, optimization, reducing capex and opex, and cloud applications.
ARPU continues to stagnate . . . a real problem for operators.
Another theme often heard is that service providers are more and more looking for advice from vendors. There was a time when that was not true. “They’re looking at the situation and saying, ‘We need some help figuring out what to do with all this stuff,” one analyst remarked. Another added, “It’s VERY important for a vendor to be considered a trusted advisor.” Hmmm – Does Cisco’s consulting arm – the Internet Business Solutions Group (IBSG) – ring a bell?
Mobile World Congress has evolved – as it must – in its approximately 15 years of existence. Real old-timers remember when it was small and very clubby. Particularly in the last few years, it has changed and broadened as the concept of mobility has become more ubiquitous. “Three years ago, it was more of a pure infrastructure show with the Huaweis, Ericssons of the world holding forth,” said one. “Last year, companies like Samsung and Google got much of the attention. This year, it’s WiFi and small cells.”
“Four years ago here, a Hotspot was an oddity,” one analyst said. “Now, it’s the norm.”
In a Cisco analyst/media event about small cells, Telstra CTO Dr. Hugh Bradlaw said, “It’s the network, stupid. That’s what makes the cloud possible.”
Machine-to-machine continues to grow in importance. One analyst firm characterized it this way: “M2M = M3 . . . Make More Money”.
Overheard while standing in line at the men’s room: “Operators are chasing the consumer too much and not realizing that a lot of SMBs and mid-market companies are dying for solutions that are right in their [the operators’] sweet spot.”
Mobile World Congress, the huge service provider-focused event in Barcelona, wrapped up today. Cisco has continued to make headlines with even more news about operator uptake on Cisco Mobile Internet solutions.
Cisco has been selected by Telefónica to support the company’s newest mobile video pilot in Spain. The trial is designed to deliver mobile video services across both Wi-Fi and 3G networks and was demonstrated at Telefónica’s stand at MWC. The Telefónica España pilot is built upon the Cisco ASR 5000 architecture, part of the Cisco Mobile Videoscape solution.
At Mobile World Congress, Cisco introduced the industry’s first carrier-grade, end-to-end Wi-Fi infrastructure to deliver Next-Generation Hotspots (NGH). Cisco also announced it is working with leading global service providers such as AT&T, BT, PCCW mobile, Portugal Telecom, Shaw Communications, Smart and True, to deliver innovative mobile services with a new generation of intelligent “small cell” solutions utilizing licensed and unlicensed radio technology.
Bell Mobility continues to build out its 4G LTE mobile services with the ASR 5000. Bell Mobility now delivers 4G LTE services to its most populous markets in western Canada, Ontario, Quebec and Nova Scotia. The ASR 5000 is the foundation of the packet core for Bell Mobility’s LTE network.
Cisco announced that du, a leading integrated telecommunications service provider in the United Arab Emirates, is deploying a nationwide mobile broadband network enabled by a Cisco mobile Internet solution based on the ASR 5000 to deliver highly secure, high-speed 4G long-term evolution (LTE) mobile data services.
I had a great experience this past weekend at the NBA All-Star Weekend in Orlando, FL. The event included the NBA Tech Summit on Friday where a panel of industry leaders in sports, media and technology talked about current trends, what the future will look like and how customers are driving innovation through their use of technology. Not to mention the Slam Dunk Competition on Saturday and the Competitive All-Star Game on Sunday…maybe the most competitive ever! It’s not every day you see a dual between Dwayne Wade and Kobe Bryant that results in a broken nose.