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Location Based Analytics and Services – Retail – What are the practical uses?

Nobody can question that location-based services are hot these days–especially in the retail space.

Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially physical retailers who are threatened by online businesses, ranging from one person outfits to global giants.

Physical retailers big and small are all facing the same phenomenon: smartphone users walking around their stores (inside and out). Google and Nielson recently reported that shopping queries are two times as likely to be in store. So people are actively on their smartphones in stores. The significance of this statistic to retail is that there is a huge opportunity here to optimize dollars, be it marketing funds or operational savings–all of which can be enabled by location-based services.

iStock retail

Cisco’s location based services using the Mobility Services Engine and the Connected Mobile Experiences solutions is market leading and generates a lot of interest among customers and I get the privilege of speaking with many retail business executives on a global basis.

In retail, the two big rocks are revenue and loyalty.  The Cisco Connected Mobile Experiences (CMX) solution helps line of business leaders reach those goals by aligning with the mobility trend. Armed with the location-based services of CMX, you can captivate your customers by creating personalized, context-based engagement to boost loyalty, while generating location analytics data on customer movement patterns and behavior for optimizing operational costs. Read More »

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That’s A Wrap: Cisco Partner Summit Summary and Takeaways

It was a great Cisco Partner Summit, and whether you joined us live in Boston last week or participated in Virtual Partner Summit, we hope you found the sessions, discussions, networking and parties as valuable, nurturing and fun as we did. Watch this video for a look back at the week that was:

Partner Summit may be over, but the key conversations that highlighted the event are just beginning. Over the next two weeks, we’ll be looking in detail at many of those conversations, from partner evolution to services and technology innovation. Check back often for new interviews with our executives and partners, and get ready to advance these discussions over the next few months. We’ll also be announcing our Partner Summit contest winners this week so stay tuned!

For now, let’s rewind and cover the big news and events of Partner Summit day by day. We also have an executive summary that you can download of all the major news and partner announcements from Partner Summit 2013.  Read More »

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Companies Innovate with Cisco Video Technology

Steve Jobs once said, “Innovation distinguishes between a leader and a follower.”

irobot - cisco tp imageWe at Cisco know this to be true. As leaders in telepresence innovation, we have paved the way for organizations around the world to improve the way they communicate through video. Our industry-leading portfolio is built on a foundation of interoperability and great experiences, enabling others to create new, compelling ways to collaborate over video.

Let’s explore a few recent examples:

  • Video Collaboration Robots: Renowned for its advanced technologies, iRobot used the Cisco TelePresence EX60 personal system to create an industry-first self-navigating video collaboration robot. Named iRobot AVA 500, this new device is powered by a standards-based, high-definition Cisco video system atop an autonomous, intelligent robotics platform unlike any other on the market.
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Bringing Pervasive Conferencing to the Cloud with Virtual Meeting Rooms

Businesses are embracing cloud based video services to achieve higher scale and universal reach. Today’s work environment is dynamic and fast paced, with the exponential growth of video enabled mobile devices bringing even more opportunities to leverage cloud based video services. Recently, the Cisco Visual Networking Index (VNI), which tracks global mobile data traffic, predicted that eight billion mobile devices would be in use by 2016. For organizations interested in extending video to mobile users with disparate devices, cloud based video services offer a simple solution to management complexity and device interoperability.

With Cisco ‘s cloud based video services, it’s even easier and more affordable for organizations to enable video on mobile and Bring Your Own Device (BYOD) use cases.  Cisco’s pervasive conferencing strategy delivers cloud deployment options for multiparty video meetings anywhere, at any time, and from any device. Cisco is working with its partners to deliver simple to use cloud based virtual meeting capabilities, without any compromises on video quality and support.  The new Virtual Meeting Room capabilities offer organizations the ability to use business class multiparty video without the need to reserve or schedule meeting resources ahead of time.

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Enterprise Networks Week In Review

Hi All!  This is the first of what I’m hoping will be a weekly recap for the new Enterprise Networks.  In this video I give a very short summary of what happened this last week, then I get to do two quick interviews with our TechWiseTV heroes Jimmy Ray Purser and Robb Boyd!  Finally, we have an announcement on what we’ll be covering next week.  After the jump, I’ve got all the links to things mentioned during the recap.  Let me know what you think of this first video!

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