Wherever you go and whatever you do in the 21st century, you generate a data trail. Your credit and debit cards, mobile phone, laptop computer, tablet — not to mention retailers, banks, hospitals, hotel systems, and activity on social networks, blogs, and email — all generate data.
Yet, we are currently connecting less than 1 percent of the things, people, and machines that could be online, communicating and collaborating. As we create the Internet of Everything (IoE), the amount of data will rise exponentially, created by your car, clothes, medicines, food, e-books, and presence on video surveillance systems.
The mountain of data collected about people and things has led to a growing industry dealing with high-volume, high-variety, high-velocity, virtual data sets (“the 4Vs”, according to Gartner) — often called “Big Data.” The growth of Big Data is an inevitable reality of a digitally connected world. Read More »
Tags: Big Data, Cisco, data in motion, dynamic care, dynamic data, healthcare, Hospital at Night, IBSG, Nottingham University Hospital, patient experience, real-time data
People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to overcome the challenges presented by this new social world is to embrace this awareness and willingness to interact and use it to your advantage.
Marketing in a social word means you need to change when, where, and how you speak to consumers. Instead of sending them a static message (like a traditional ad) you need to interact with them. Here’s a few key things to keep in mind:
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Tags: Cisco, education, facebook, mobile, small business, social media, twitter
This is the latest in a series of posts featuring partner success stories where partners share how they’re helping customers achieve their goals by using Cisco technology. This week we’re pleased to feature Chris Gabriel, Vice President of Solutions Management, Logicalis Group.
Say you are the CMO of a retailer who has just surveyed your customers and found that providing an iPad-enabled queue jumping option in your stores would make them three times more likely to choose you over a competitor. Wow! A Eureka moment if ever there was one.
Now say you are the COO of a major manufacturer who has just realized that your business is producing a mountain of data that if used in real time could reduce your cost base by 2% and improve your margins and competitive edge. Pow! The value of big data hits you right between the eyes.
These moments of insight are now happening more and more at a faster pace. New technologies transform the way we think about our world; just think how many new business apps are available on your iPad, and it’s only three years old. There’s a lesson in this speed, and it’s that looking smart in the IT world isn’t about how much technical jargon you know, but rather how quickly you can enable your customer to meet its business priorities.
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Tags: Cisco, logicalis, partner, partner voices, Smart Solutions
I recently saw a blog post from my colleague on how video technologies like Cisco Remote Expert are completely revolutionizing the way we do things; for example, applying for your wedding license via video.
It was his blog that made me think about my own upcoming nuptials and the role that video collaboration played in my wedding planning. And while I didn’t apply for my marriage license via telepresence, I did however do something pretty cool that I wanted to share.
I don’t personally consider myself a bridezilla, no comment on what my bridesmaids and husband-to-be would say, but I did find myself in a tizzy regarding my wedding dress. Like any bride, I wanted the support of my closest family and girlfriends when I went dress shopping. However, I was on the hunt for a dress during a trip to my home state of Louisiana and my sister, who’s my best friend and maid-of-honor, was in Virginia.
She’s my older sister, so I’ve been asking for her opinion since I was a kid. When it came to my dress shopping, I was upset at the thought of not getting to share that moment with her. I had to think outside of the box to make sure she was there for the experience — and boy did I ever.
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Tags: Cisco, collaboration, remote expert, TelePresence, video, WebEX, wedding
Governments around the world understand the importance of a national ICT infrastructure and the role it can play in the economic and social development of a country.
However, there is a significant industry trend called Big Data that, I believe, presents a major opportunity for governments to deliver more targeted services to citizens and businesses.
Three key aspects of Big Data are already impacting governments around the world:
- Volume: Each interaction with a government entity creates digital records, network traffic, and storage requirements. The compound annual growth rates of global consumer and business data are expected to climb by 36 percent and 22 percent, respectively, between 2010 and 2015.
- Velocity: Data is being collected at greater and greater speeds. One example of the new velocity of data is the U.K. government’s transition to real-time tax reporting, where employers submit earnings and taxation information on a monthly rather than annual basis.
- Variety: In addition to traditional documents and forms, governments now must deal with torrents of less-structured data such as video from public safety and security systems, along with social media feedback. The multiple channels through which people now interact with government have also created a challenge.
It is not the data itself that creates innovative opportunities for governments, but the potential for analytics and insight around this vast array of information across many formats. Big Data could enable governments to shorten the daily commute for citizens by developing predictive analytics on traffic flows and actual traffic data affecting traffic signaling in real time. Or perhaps governments could help with rapid identification and control of disease outbreaks—from flu, to infectious diseases, to food contaminants.
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Tags: Big Data, Cisco, cloud, government, IBSG, public services