It seems that everywhere you go these days, the little Wi-Fi icon on your mobile device lights up to show that an access point is nearby. In fact, The Wireless Broadband Alliance predicts that the number of public Wi-Fi hotspots globally will grow more than fourfold, to 5.8 million, by 2015. This increasing availability of public hotspots is creating a new “nomadic” network to rival traditional mobile networks and support new mobile devices and their owners’ lifestyles (see blog posting “A New Type of Mobility”). Consumers now expect to have Wi-Fi access when they are sipping a latte in their favorite coffee shop, watching their team score the winning touchdown at the local stadium, or even when they are waiting in line to pay for their groceries.
To learn more about what consumers are doing with their mobile devices, and how and where they are using them, the Cisco Internet Business Solutions Group (IBSG) recently conducted a survey of U.S. mobile users. Following are our top three findings related to the use of public Wi-Fi: Read More »
Tags: Cisco, devices, ereaders, IBSG, mobile, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi
Have you walked into a retail store lately and seen someone use his or her phone to “scan” a product’s bar code to get immediate access to reviews from consumers who have bought the product? This customer might also (to the chagrin of retail store owners) be looking for cheaper prices offered online or in a physical store around the corner!
This is the new “omnichannel” reality that retailers have to face nowadays—one where virtual and physical channels come together to enable in-store access to web-based customer reviews and price comparisons, while also taking some physical store capabilities to the virtual channel (for example, Remote Deposit Capture in banking). Read More »
Tags: banking, branch, Cisco, IBSG, media, mobile, mobility, omnichannel, research, services, social, survey, video
Imagine you’re at a lunch meeting with prospective customers and they begin to ask you questions about the Cisco Nexus 5010 Switch. Wouldn’t it be great if you could use your iPad or other mobile device to show a demo of the switch before your entree even arrived?
The Kaon 3D Data Center Models make it possible for you to do just that. Download the interactive 3D models of the Cisco data center products to your iPad, iPhone, laptop, or desktop. Once it’s downloaded, you’re able to quickly and easily demo Cisco data center and switching products anytime, anywhere. No need for access to an in-person demo center or actual product to show off the features and benefits to prospects and customers.
What would anytime, anywhere access to Cisco data center products mean to you? Shorter sales cycles, of course!
Take a tour of this handy tool and find out how you can start using it today. Read More »
Tags: 3D, Cisco, data center, kaon, partner
It’s daunting, exhilarating, and a lot of hard work, all rolled into one…that’s the day in the life of social media! Each day is different as this social communication channel continues to evolve and grow. So how do organizations keep their best brand ambassadors (aka their executives, employees, contractors, vendors, partners, and customers) up-to-speed with social media?
While it’s really a mix of components, including policies and guidelines, communication, and clear strategies, training is a key component. There are a variety of social media webinars, chats, workshops, and other learning resources out there, but often times, a more robust training program is needed to educate new users and enable those with an existing skill set.
With a collaborative effort, a common goal, and a set of focused training courses, organizations can empower these ambassadors to use social media effectively, build their own reputations, and bolster the brand. Internally our Corporate Social Media Marketing team has been working hard to build a robust training program for employees, contractors, executives, partners, and customers. Below is a summary of highlights from this expanded program, tips to creating a similar initiative, and an opportunity to participate in the upcoming @ciscosocial #smtraining Twitter chat on August 2, 2012 at 9am PDT. (Please note new date.)
Cisco Social Media Training Snapshot
After assessing internal company training needs around social media and existing resources, we looked for ways to expand learning, developing the following model and implementing it this past May.
Cisco's Corporate Social Media Marketing Training Program Snapshot
Courses are offered across Cisco both in live and on-demand session formats to accommodate different regions on an ongoing basis. And in the true spirit of collaboration, we work with Cisco subject matter experts (SMEs), global social media peers, fellow team members, and even a few guest speakers. Not only does this approach create a stronger shared investment across the company, but it also enables those interested in stretch goals, the opportunity to participate in a larger role. Lastly, the program includes special incentives including three levels of certification and gaming badges to earn along the way.
Since we launched the first course on May 29, 2012, we have seen a huge interest in the training programs with over 550 participants, with many on their way to the first level of social media certification! As the word gets out internally to more and more teams, we are seeing larger registration and participation across organizations such as engineering, support, marketing, sales, and several others.
Currently, we are also offering a smaller partner-focused set of training sessions. And at the end of this summer, we will launch the executive-focused track of this program, followed by customer training opportunities in 2013.
Tips to Create a Training Program
Creating a training program like the one described above takes resources, time, determination, and support. Here are some tips to developing this type of training program:
- Get to know the audience, internal and external.
- Assess the current training resources available to these audiences.
- Outline gaps in courses, materials, and other types of resources.
- Create a social media training strategy and get management buy-in.
- Look for ways to leverage existing resources, internal team member expertise, and external contacts.
- Build content that resonates with audiences, sharing a mix of best practices, techniques, and examples.
- Tie into the organization’s overall training programs and systems.
- Start out slow, evaluate course feedback and ratings, and build out program accordingly.
- Identify opportunities to gamify the program to further incent participants.
- Recognize those that reach milestones and acknowledge participant feedback and needs.
Over the course of the next several months, we will share more program details and best practices.
In the meantime, let’s meet up virtually for a @ciscosocial Twitter chat to learn more from each other regarding social media training and how different organizations are developing this type of education. Join us on August 2 at 9am PDT, following #smtraining, directly on Twitter or another Twitter application. (Please note new date.)
What questions are top-of-mind for you regarding social media training? Share your feedback with us using the comment section below and we’ll incorporate your questions into this special Twitter chat.
This post was developed in collaboration with Petra Neiger (@petra1400).
Tags: #smtraining, Cisco, education, marketing, marketing communications, social, social learning, social media, social media strategies, social networking, training, Twitter chat
One of this year’s Meeting of the Minds themes is “reinventing public/private partnerships.” And one question on the table for discussion: what do the partnerships need to look like in order to succeed in fostering smarter, more connected communities? In fact, in a recent post on May 29th, one particular question was highlighted as a promising area for collective inquiry: how can collaborative partnerships speed the development of a new broadband-centric economy?
A key element to bringing citizens, private enterprise, and the public sector together, especially in public-private projects is the presence of forward-thinking leaders to rally the players. That’s one of the roles performed by the annual Meeting of the Minds. One way that the sponsors, including Cisco, Toyota, Schneider Electric, Phillips, and the Lincoln Institute, lead is by bringing together diverse groups of professionals from many sectors. We’re thrilled this year to also bring an influx of new leaders who come to the table with real multidisciplinary skills and a definitive cross-sector vision to contribute. Read More »
Tags: Cisco, IBSG, public-private partnerships; Meeting of the Minds, university; learning; higher education; leadership; innovation; MBA; training