An explosion of new technologies is creating new winners and losers in nearly every industry. You only have to look at the changing fortunes of Apple and Hewlett-Packard in the personal computer/tablet arena over the last decade to see how innovation can propel one company into superstar status, while another becomes irrelevant in the same market space.
So how can companies gain and hold an edge in technology innovation? In an engagement with a major global manufacturer, Cisco IBSG identified three key factors in the product innovation process that companies must clearly understand and be able to orchestrate:
- Technology Strategy: Develop a technology strategy based on internal and external scans of rapidly emerging capabilities. These should include an assessment of each technology’s ability to disrupt, its stage of incubation, differentiating factors, competitive alternatives, and identification of platform choices. Developing a business and technology architecture for how the technology fits into your company’s platform portfolio is a critical step in this analysis.
- Ecosystem Management: Arrange and manage ecosystem partners by assessing the need for technologies to perform certain functions that extend beyond your own internal capabilities, such as the ability to connect to a broader environment. You will need to understand existing and future profit pools to validate partner choices. For example, providing “smart services,” such as analytics, can extend a product’s useful life and be the source of long-term profitability, for both you and the ecosystem partners that deliver them.
- Market Interactions: Prepare and execute detailed plans for managing market interactions, from initial introduction through full-scale market management. This includes an ongoing analysis of customer reactions, portfolio management, media communications, and potential competitors.
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Tags: Cisco, Disruption, disruptive technologies, ecosystem, global, IBSG, innovation, interactions, management, manufacturer, market, partners, process, product, strategy, technology, technology scan
In my first job as a nurse manager every morning I was delivered a stack of interoffice envelopes. Some mornings now when I open my email and find 40 messages have come in overnight, I think wistfully of those simpler days. I could send a response and not hear about it again for at least a day. Now, I can’t even read the next message before the one I just answered is back in my inbox. And I still think whoever created mail groups must be the spawn of Satan for developing corporate sanctioned spam.
But I do love IM. It might be the single most impactful tool to influence productivity ever. I kept a tally one week and it saved me an average of 20 phone calls a day, or in real terms, 20 delays in getting my work done. My friend Bethany told me the other day her company doesn’t use IM. Are they nuts?! It is instant, focused collaboration without calling a meeting or picking up a phone. I can go to Webex Connect, our IM tool, and instantly contact anyone in the company. Well maybe not John Chambers, but anyone else. I will also know if this is not the time to interrupt them. I’d give up my dishwasher before I would give up IM.
But it never occurred to me until this morning how much of the change in how I work was because of the cloud. From the photos, music, Facebook, to email, IM and web conferences our day is comprised of many clouds. One of the great things about working at Cisco is the abundance of data. Global cloud traffic will increase 12-fold from 2010-2015. And data center traffic will equal 4.6 quadrillion emails by 2015. I think most of that is in my Inbox.
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Tags: Cisco, cloud, infographic, WebEX, webex connect
By Wouter Belmans and Uwe Lambrette, Directors, Cisco Internet Business Solutions Group
As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”
Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:
1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape Read More »
Tags: Cisco, cloud, cloud brokers, commercial, Computing, IaaS, IBSG, infrastructure as a service, ISVs, network service providers, NSPs, paas, platform as a service, Professional Services, SaaS, service providers, software as a service, SPs, Value Chain
Want to work globally—without setting up shop around the world? Today, you can do just that by joining the Cisco Global Partner Network (GPN). This forward-thinking program provides partners with access to global commerce capabilities. This means that you can more easily meet the global needs of your customers.
Here’s how it works. The GPN framework follows a five-step deal management process, which enables you, the “host” partner, to collaborate with “agent” local partners to deliver globally coordinated solutions to your customers.
To accomplish this, partners simply need to establish an agency relationship with other qualified Cisco partners and distributors (who are also enrolled in GPN) outside of your territory. You maintain ownership of the relationship with your customer and completely manage the global deal using Cisco Commerce Workspace. It’s a win-win situation for all parties, and here’s why you should get involved. Read More »
Tags: Cisco, global partner network, partner
The rise of new Wi-Fi-enabled mobile devices and the growing ubiquity of Wi-Fi access points in most countries has been astounding. Recent mobile consumer research by the Cisco Internet Business Solutions Group (IBSG) clearly demonstrates that most mobile devices are now Wi-Fi-enabled, and that approximately 70 to 80 percent of the time that consumers use these devices, they are potentially within range of a Wi-Fi access point. In fact, the research shows that one-third of the time, smartphone users are choosing Wi-Fi—rather than their mobile cellular network—to connect to the Internet. We expect that within the next two years, the number of Wi-Fi connections will reach parity with mobile cellular network connections. Wi-Fi has truly become a part of the mobile equation as consumers increasingly look to it to connect to rich mobile media experiences and to power their new, essential nomadic devices, such as tablets and eReaders.
While Wi-Fi is truly becoming a viable and essential complement to mobile, the user experience is certainly not without its challenges. Who hasn’t experienced the frustration of having to log on to a splash page and enter a complex passcode to gain Wi-Fi access at a public hotspot. And you have to repeat this complicated process every time you return for your morning cappuccino. The Cisco IBSG research clearly demonstrates that people also want seamless integration among Wi-Fi hotspots, and increasingly between mobile cellular and Wi-Fi networks.
The recent launch of the Wi-Fi CERTIFIED Passpoint program by the Wi-Fi Alliance (WFA) offers to make this integration a reality. This industrywide, interoperable platform, supported across a range of networks and devices, will revolutionize the Wi-Fi user experience and become a key enabler of seamless data offload from mobile networks to public hotspots.
Here are the key Passpoint features planned for mid-2012: Read More »
Tags: Cisco, devices, ereaders, HotSpot 2.0, IBSG, mobile, Passpoint, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi, wi-fi alliance, wireless broadband alliance