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Top 10 Tips for Executive Social Media

Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them.

Let's Chat! Social Media Training Series

Sheila Jordan, Cisco Senior Vice President, IT Communications and Collaboration

My own experience with social media has evolved – initially by watching my teenage children use it to communicate, share photos, and catch up on the big news event of the day – and by watching others. For me, I find it easier to separately my personal and work life by using Facebook solely for family and friends, and Twitter and blogging for business topics.

Twitter is a fantastic way to reach a very broad audience.  There are now four generations of people in the workforce and Twitter is a channel they all use!

And I really enjoy blogging because it allows me to express my opinions and points of view on IT topics that are top of mind with CIOs and IT leaders. I do many, many customer executive briefings and get input directly from customers and learn what’s most of interest and important to them. I use that information as an opportunity to express my and Cisco’s point of view on a variety of IT topics – collaboration, mobility, cloud and social.

So for those of you who need some encouragement, here are my top 10 tips for executive social media:

  1. Be relevant – be timely.  It’s most important to get your point across while the topic is hot – if you tinker endlessly with your message, you’ll have missed the moment.
  2. Be provocative – use analytics and data points to back up your theories. Don’t be afraid to express your point of view.
  3. Use social media as a channel to message your organization and teams’ work and as a form of recognition. Colleagues will enjoy following you so use this channel as a way to express your appreciation!
  4. Show thought leadership (provide value)
  5. Use as an ongoing opportunity to connect with others – your peers, influencers and colleagues inside and outside your company

    ScreenHunter_03 Apr. 04 11.00

    Let’s Chat! #CiscoSMT Social Media Training Series:
    Executive View on Social Media Experiences

  6. Listen to feedback and responses – have you resonated with your audience? This is a way to instantly get feedback. And don’t worry about responding to each and every comment; not everyone expects you to reply and when you do they are pleasantly surprised!
  7. Don’t spam.  Enough said.
  8. Personalize your social media – offer insights to how you think. Be authentic and human. If you’re asked to re-tweet a company message, be sure it reflects your own thinking.
  9. Don’t be afraid to be an expert!
  10. Have fun. Go for it – it’s a new medium and we are all still learning; don’t be shy!

How are your executives using social media? And do you have other tips you would recommend in addition to the 10 listed above? For more executive insights regarding social media, check out the Let’s Chat! #ciscosmt Social Media Training Series executive panel we participated in on April 3rd.

Happy Collaborating…the social way!

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Plugfest Updates (MSP CDN)

We came together at ASIS, September 2012 in Philadelphia and made good progress with Plugfest – The Media Services Proxy (MSP) CDN program for validating the interoperability of your IP Surveillance cameras with the Cisco Network. We shared with you the capabilities of MSP, the value it can bring for you, and had a live lab where we tested (plug-and-play) your cameras with the MSP software at the event.

Karthik blog pic

Since then we have been working with many of you on getting you on boarded with the CDN program so you could be our official partners, and have also been working on analyzing the lab data we gathered at ASIS.

We will be at ISC West 2013 to share our progress and next steps with you. I take great pleasure in inviting you to our sessions at ISC West –

Read More »

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Cloud for Local Government Global Blog Series, Cloud and the Smart City: It’s All Connected

Cities around the world are facing some big and complicated problems, with few easy answers at the ready. Rising energy costs, environmental concerns, and new government initiatives have inspired a focus on sustainable IT operations. But how can cities be expected to solve these crises, while also improving citizen services and ensuring future economic success?

Advanced information and communications technology (ICT) is a great answer, but this is easier said than done. Cities frequently face logistical hurdles on the road to becoming Smart Cities. I believe the key is creating a more effective “connected transformation,” harnessing the power of cloud computing for cost reduction and the delivery of vital services.

We’ve seen this in the enterprise sector: An intelligent IP-enabled information network provides a single, multiservice infrastructure to support productivity and cost initiatives—all achieved remotely, via cloud management. Government agencies are beginning to follow this lead. The public sector, for example, is finding new ways to measure such things as power consumption, thereby controlling energy output, reducing costs, and increasing operational efficiency. For government as well, the cloud is becoming an important tool for achieving greater sustainability.

Overall, the cloud is helping to create more effective city management, and it enables the network to become:

  • Observable. Cities can monitor systems, power flows, and equipment, with no physical or location constraints.
  • Controllable. Providing remote two-way communications and data between stations, systems, and equipment will maintain effective operations.
  • Automated. Hands-off processes allow for greater cost efficiency.
  • Secure. Layers of defense throughout a cloud grid will assure service reliability, prevent outages, and protect citizens.

The result is an intelligent, integrated cloud infrastructure that is pivotal to a Smart City’s evolution. Some amazing technology advances are making it possible for complex systems to be managed—and self-managed—remotely and efficiently. A flood of recently published case studies show how, in practical terms, high connectivity is essential to a new future for buildings and cities, and to the urban economy as a whole.

Read More »

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Build Customer Loyalty, Boost Store Revenue

Do you want to increase sales by providing shoppers with the information they need when and where they need it – in your store?

Cisco Connected Mobile Experiences solution can help you do just that. Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights.

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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Using TrustSec to simplify Virtual Desktop Infrastructure (VDI) deployment

We recently discussed the perfect IT storm that is currently brewing in business. BYOD, Unified Access, Video, the Many Clouds, SDN… all happening at once, on current infrastructure, and yet demanding more.

Some of the comments you made further emphasized the need to have an architectural approach.

VXI/VDI deployments are no exception.

Discussing VDI deployments with our customers in EMEAR, two things really are at the centre of our discussions from an infrastructure standpoint.

-         Security, which I’ll  discuss in today’s post.

-         Latency and user experience.  Two recent posts, here and here, provide great insight on how to tackle this challenge.

I have therefore asked Steinthor Bjarnason (sbjarnas@cisco.com), Senior EMEAR Security Consultant, based out of Norway, to give me his perspective.  He has 15 year experience in the security space and his perspectives are drawn from numerous customer projects, both in the Enterprise and the Service Provider space. Read More »

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