How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager Twitter for a Day) to countless other examples in sports, entertainment, B2B, and B2C, creativity is a key factor in the success of our efforts.
Let’s Chat! #Ciscosmt Series
Social media is especially intriguing when it comes to the way it can be used for on- and offline events. (E.g., webcasts, virtual environments, onsite conferences and meetings, Twitter chats, etc.) Based on the nature of these types of activities, social media is a strong communication channel to pilot new ideas, convert more traditional approaches to 2-way engagements, and create real-time impact.
Specifically social media can be used to:
- Drive registration traffic
- Create a much more engaging environment
- Tie on- and offline participants together
- Generate more information sharing, innovations, and crowdsourcing
- Provide more direct access to speakers, executives, peers, and others
- Offer ongoing engagement opportunities long after an “event” has taken place
- Troubleshoot and resolve issues quickly
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Tags: #eventprofs, Adobe, B2B, B2C, Cisco, ciscosmt, education, events, Executives, information-sharing, learning, mentoring, offline events, online events, SAP, social, social learning, social media, social media strategies, social networking, training, ustream, virtual
Today , I met Chandra Jacobs, Product Marketing at EMC to talk about her experience at Cisco Live 2013 in Florida and the solutions she presented.
Chandra – Can you introduce yourself ?
I love creative and challenging projects in the emerging technology product space. I have a background in technology, innovation, and product development, especially as applied to web and mobile development, but have recently expanded into content marketing and digital marketing.
In my role in product marketing at EMC, my specialties are Backup and Recovery Solutions for highly virtualized, converged environments (like the VCE Vblock System) as well as “Cloud Backup as a Service “(BaaS) for Service Providers, Outsourcers, and Systems Integrators. I am active on social media, often tweeting from @EMCBackup as well as @therestlessroad, and write regularly for TheBackupWindow.emc.com, the Backup Recovery Systems Division blog
Sounds that you had a lot of fun at Cisco Live , but you also have been pretty busy ?
Yes ! With over 20,000 show attendees, Cisco Live was all about the power of networking. I hope you enjoyed the play on words—I particularly think it is clever, considering the theme of the conference as well as the value attendees, partners, and customers get out of interacting and connecting with one another.
Representing EMC Backup Recovery Systems here at Cisco Live, I witnessed first-hand exceptional collaboration between EMC partners around booth activity, social media promotion, and product expertise. VCE is the perfect example. In fact I counted up to 4 VCE Vblock Systems on the show floor !
At the EMC booth, the VCE booth, the Cisco Data Center and Cloud booth, the VMware booth !
Not only is that a lot of exposure for a great product, but it also shows the level of commitment and support the partner companies have in making the Vblock System a success.
So in this spirit , how does your team contribute to the success of the Vblock System ?
My team is dedicated to provide the best Data Protection solutions for the Vblock System, which is built upon a foundation of backup and recovery architected with TLC around leading edge EMC products EMC Avamar and EMC Data Domain systems.
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Tags: Avamar, Cisco, data backup, data center, disaster recovery, EMC, Vblock, VCE. VMware. Data Protection
Cisco Partner Summit 2013 was an amazing event this year, and as you saw throughout the week, we had lots to tell you about the huge opportunity for partners focused on the midmarket. Partner participation was excellent both live in Boston and at Virtual Partner Summit. Together with Cisco regional leaders, we engaged with more than 1,100 partners during our VPS Dialog Sessions.
Some of the topics covered during our VPS Dialogs: Grow your Business with Cisco sessions included:
- Midmarket opportunity: 1.4 million midsize customers, $25 billion in potential product revenue and $30 billion in potential services revenue and how Cisco is helping all of our certified partners capture this opportunity.
- Enhanced Training: New SMB Specialization, SMB University and an updated Smart Business Roadmap
- New Mobile App: Cisco Engage Mobile App designed especially for Select Partners
- Business Focused Event Series: An opportunity for hands-on product demos and networking with peers
- Customer Case Studies: Developed by Cisco to promote our partners successes
- Meraki Acquisition: New cloud offering available for partners
Participating partners responded very positively to polling questions during the sessions. According to the feedback we received: Read More »
Tags: Cisco, partner, smb, strategy
In today’s business world IT professionals have to manage multiple collaboration applications in order to support an increasingly mobile workforce, flexible desktop solutions as well as collaboration and video rooms within their organizations. The collaboration environment is multi-endpoint and multi-vendor and reaches beyond enterprise boundaries – both B2B and B2C.
Compounding this IT challenge is the maturity of the collaboration market. To date, companies have typically made significant investments and want to protect these investments as they move forward. In particular, companies want to protect the quality of experience as they move to integrate across department, company and consumer boundaries, and as they look to expand their deployments. This challenge grows more acute as the market rapidly evolves towards innovations such as H.265 and WebRTC.
Companies are looking for true interoperability with a seamless user experience that:
– Allows them to benefit from new innovations
– Interoperates with existing and future investments
– And, works across company boundaries and functions in a diverse environment
Read More »
Tags: Cisco, collaboration, h.265, infocomm 2013, interoperability, standards, TelePresence, video, Video Contest, WebRTC
I really do not why I don’t care much for Voice Over IP. It’s certainly technical. Heck man, if you’re stuck on QoS, go ask a voice geek. Resellers are begging for more voice engineers, so it’s a great career path. You can really do some very cool things with it that your end users just will love you for. Heck, if there’s a more visible direct impact to a business other than voice, I’d like to know what it is.
But still; when funding comes thru for a voice show I’m always thinking…”meh”… Which is funny because without a doubt our best and most award winning shows have been on voice! You’d think I’d love it right? Hey ya what? when was younger growing up in the hills of Tennessee (hereby referred to as God’s One True Love from henceforth) my first experience with hacking was on our telephone system with rapid hook switch tapping to become a tandem or punching thru busy signals was a real hoot. Of course the Capt’n introduced us to blue boxing and a splendid time was guaranteed for all…
Next week is a TechWiseTV taping week for us. Right now, this show has two things going against it; first off, it’s a voice show and second (and most important) it’s also an upgrade show. Yep folks, that’s right a push to get you to upgrade your CUCM.
Now look, we all have bills to pay so there always some level of butt kissing and boot licking that has to go on any show. Video is expensive. For me, I never ever ever promote ANYTHING on TechWiseTV that I would not be happy to stand by or even support in the future. I’m grateful TechWiseTV can do that. We turn down shows because we just do not believe it’s the best for the network. Like my Grandmother taught me all those years ago…”If ya ain’t got nuthin’ nice to say, then shut the friggen crap up goober…” Ah she was quite the wordsmith for sure.
I don’t know about y’all, but I am not a big upgrade person at all. Upgrading sucks worst then a going camping with your mother in law on Indy 500 race weekend and forgetting the beer. From and engineering view point; why fix something that isn’t broke? Upgrading means my hardware is going to be slower (if it’s compatible), my licensing is going to be really messed up, tech support is going to be worthless, major downtime, oh yeah…and this is voice? Namely Cisco voice, wholly friggen shnikasourus rex man! You need a PhD in CUCM licensing to figure that one out, plus my dial plan, migrating my DB…and you know what…that camping trip is looking better all the time now….
Robb and I designed this show to have the voice team prove us that we need to upgrade. To be honest, they better bring their “A” game. ‘Cause I ain’t buying it yet. TechWiseTV is unscripted and we do not see the content that our guests bring on the show beforehand. We like to keep it real and spontaneous. We just ask that slides have minimal words, no marketing or vision statement crap, any quote from any analysis puts you in Aldrich Ames status and removed from the set and have the slides in 16×9 format.
I’m bringing all of these doubts onto the set on Tuesday morning to see if they can address them. It’s still early, so if there is something you want to make sure we cover, toss in your comments before 16Jul13 and we’ll cover ‘um…then tune it see…upgrade or not?? In the meantime, anyone got a tent I can borrow?
Jimmy Ray Purser
Trivia File Transfer Protocol
A pound of feathers weighs more than a pound of gold. This is because feathers are measured in avoirdupois weight which is 16 ounces per pound and gold is weighed in troy weight which is 12 ounces per pound.
Tags: Cisco, CUCM, Jimmy Ray Purser, robb boyd, TechWiseTV, twtv, voip