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Exploring 2014 Digital and Social Media Trends

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue to evolve and get excited when I think of what 2014 might bring in the way of further surprises.

As we continue to plan for the coming year and look for ways to continue growing the Cisco Social Media Training and Enablement program, I’ve been researching various 2014 digital and social media trends. From the “Top 7 Social Media Marketing Trends That will Dominate 2014” (from @Forbes) to the “6 Social Media Trends That will Impact You in 2014” (from @B2Community), there is a lot of speculation to weed through. Read More »

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The Correlation Is Clear: Measuring Collaboration Is Directly Tied to Better Adoption of Collaboration Tools

At Collaboration Summit, Cisco announced a number of exciting new technologies designed to make collaboration simple, fun, and intuitive. My friend Rowan Trollope who leads Cisco’s Collaboration Technology Group, is working hard to “make technology in the office better than what you have at home.” With Cisco Expressway, Intelligent Proximity, and Jabber Guest, a few of the new products Cisco just unveiled, we are breaking down the barriers between the home and work, creating a seamless experience for staying connected. And in Rowan’s words, “You haven’t seen anything yet.” Rowan and his team are dead set on perfecting the usability aspect of our collaboration technology – making it beautiful, affordable, and easy to assemble – and my services team has the charge of perfecting another: extracting its value.

According to a 2013 Forbes Study Cisco commissioned to understand business executives’ attitudes towards collaboration, we found those who see the greatest value in collaboration technology are the ones who use it the most. Heavy users, or collaboration “leaders,” perceive a strong correlation between using collaboration tools and achieving transformational business metrics in areas like productivity, knowledge sharing, customer satisfaction, cost control, and more.

From a services perspective, collaboration success is dependent on two things: Read More »

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Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage – which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

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How does Cisco Access Switching help address BYOD, Mobility and Security Needs?

Cisco will host a live webcast on Wedn November 13, 2013 to discuss BYOD, mobility, security and how Cisco access switching address these customer needs. If you are reading this blog, there is a good chance that your work is somehow related to these critical areas. To test how widely BYOD, mobility and security impact IT professionals, I’ve used an unscientific way to check it out on several popular online IT web sites. I want to see if they consider at least one of these areas to be their main focus.  Here’s what I’ve found – many of them (although not every single one) are devoted to at least one area. Read More »

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Ready for a virtual router in the cloud? Cisco CSR1000V joins AWS

Cisco WebinarsThe 2013 Cisco IT Impact Survey found that 40% of IT professionals stated that moving their applications to the Cloud as one of their key IT challenges over the past 12 months with 50% of respondents highlighting security data protection and guaranteeing the reliability of applications in the cloud (SLA’s) as the main reasons.

Talking with our Enterprise customers, it is clear that there has been significant gap in the solutions that provide enterprise-class secure connectivity from users and branches to public cloud providers like Amazon Web Services (AWS). As a result, IT departments have not been able to easily connect their private networks into AWS with the consistent security and policy management that they are familiar with – that is until now.

To help customers combat these challenges and accelerate their migration to cloud, I am proud to announce the availability of Cisco’s very first virtualized product now available on Amazon Web Services (AWS): Cisco Cloud Services Router (CSR) 1000V. Read More »

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