Cisco Blogs


Cisco Blog > Collaboration

Cisco Continues Mobile Innovation with Updated WebEx Meetings for Android App

We are proud to announce Cisco WebEx Meetings for Android version 3.0, available today in the Google Play store. Web conferencing is one of the leading applications being used on mobile devices.  With over four million mobile downloads, WebEx is the leader in mobile conferencing.  Supporting iPhones and iPads, Android smartphones and tablets and the new BlackBerry 10, WebEx has broad device support with the strongest feature set.  Our WebEx app allows users to start, join and schedule, and host WebEx meetings.  In the meeting, users can quickly connect audio, chat with participants and see shared content in both portrait and landscape orientation.  We continue to invest in and introduce new functionality for WebEx Meetings on mobile platforms and our user base continues to grow.  On Android alone we have seen a 248 percent year-over-year growth.

 

Cisco WebEx Meetings for Android

WebEx Meetings for Android

IDC estimates that by 2015 the number of mobile workers will reach  Read More »

Tags: , , , , , , , , ,

A Delicious Experience: Connecting Kids in Rural Ghana with Kids at Hershey’s via Telepresence

I am often asked what it takes to create a successful telepresence experience. Usually, I respond with requirements like: a high-speed network, great lighting, good acoustic space and the right equipment. However, after a trip I took late last year, I’m going to add “stable power” to the list, and here’s why.

In late 2011, my customer The Hershey Company – you may have heard of them – invited me to be involved with a new project they were kicking off with the goal to enrich the education of underprivileged youth in both the U.S. and Ghana. Hershey wanted to create a common, virtual classroom so 80 elementary students could learn together based on a curriculum developed by teachers in both Hershey, Pennsylvania, and Ghana. The obstacle they faced was how to connect the students, which ultimately led to my visit to Ghana.

Throughout the summer of 2012, I worked with the Hershey Telepresence support team to equip a space at the Milton S. Hershey Foundation headquarters with a C90 codec, two Precision HD cameras, an AudioScience Microphone array, a document camera and some displays. The plan was to duplicate this setup at the Assin Fosu school in Ghana. The ever-revealing reality of a “less than ideal” environment for telepresence required scaling back the Ghana design to an SX20 codec, one display, two microphones and a document camera. The endpoints at both locations were then registered to a VCS Expressway to enable firewall traversal and easy connections across the public Internet.

Read More »

Tags: , , , , , , , ,

Connected Guests: Connected Mobile Experiences for Hospitality

Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.

Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.

Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.

Watch our 35 minute webcast (Available On Demand) to learn about the Wi-Fi technology behind the solution and strategies for how to create connected mobile experiences to engage your guests. Read More »

Tags: , , , , , , , , , , , , , , , , , ,

5 Tips to Becoming a “Savvy” Social Media Marketer

Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B and B2C brands are using social. When else can you hear from industry experts on the hottest trends in social media and learn best practices to leverage for your next social media campaign? If you missed out on this thought provoking event, below are my takeaways from the event.

savvy event picture 2        savvy event picture 1

5 Tips to Becoming a “Savvy” Social Media Marketer:

Tip #1: A Social Business Starts with your Executives: According to a social media statistic from eMarketer, “82% of employees say they trust a company more when CEO and leadership teams are involved in social.” Jeanette Gibson, Senior Director, Global Social Media Marketing at Cisco, shared that Cisco placed a monitor including a Twitter feed outside of CEO John Chamber’s office, showing the importance of the customer conversation. This was the first step Cisco made in transforming to a social business.  Additionally, Gibson noted, “Help your business to be S.O.C.I.A.L.: Scalable, Open, Consistent, Intuitive, Active, and Limitless”, showcasing the social conversation highlights of what is being said about your brand. The conversation is happening across channels and brands shouldn’t miss out.

Tip #2: Listening is the First Step of a Social Strategy: At each stage of a social media strategy, listening is critical. Before jumping into any conversation, we must pay attention to what is being said and then engage accordingly with that particular audience.  LaSandra Brill, Manager, Global Social Media Marketing at Cisco, shared the significance of listening as she discussed the importance of Social CRM. Brill noted that “85% of Tech buyers engage in some form of social activity.” Listening to what your customers are saying and are interested in allows for targeted offers to be sent to customers increasing the propensity to buy. Note: be sure to be clever vs. creepy with the targeted offers.

Tip #3: Content is King and Distribution is Queen: Creating good “snackable” content is critical to increasing the reach of the conversation. Video is quickly becoming the next generation of content as it is fun and engaging.  Matt Rozen, Group Manager Corporate Social Media of Adobe, shared his thoughts, “the best part of video is the measurable traffic. Video was just 10% of impressions, but drove 50% of site visits.” Content can engage an audience and keep them active in the conversation. On day two of the event, James Gross, Co-Founder of Percolate, advised “If we reshape how we create content, we will shift from renting audience to owning it.” Ultimately, I think Jonathan Perelman, VP Agency Strategy & Industry Development at Buzzfeed, summed up the idea of content most eloquently, “Content is King and distribution is queen.” Create great content and then let your fans share it. Once you have this great content, don’t forget to integrate search: include keywords, hashtags, and tagging!

Read More »

Tags: , , , , , , , ,

Happy Earth Day! How Are You Contributing?

April 22, 2013 at 11:32 am PST

earth dayDid you know that you could keep approximately 19 pounds of carbon dioxide emissions out of the atmosphere for each gallon of gas you don’t use? By itself that may not seem like a big number, but for those who commute 5 days a week, 20 days a month and around 260 days a year, that is a lot of carbon emissions.

Telecommuting has become increasingly popular at organizations around the world. Many are developing formal programs and seeing the benefits of increased employee productivity, improved morale and business continuity.  The Association of Commuter Transportation (ACT) reports that 83 percent of the Fortune 100 companies allow employees to telework, including companies such as Google, Microsoft, Genentech and Starbucks.

That’s not all, in fact Read More »

Tags: , , , , , ,