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The Mobile Paradox

Today’s world is characterized by what I call the “mobile explosion”—an environment defined by mobile cloud becoming a platform for delivering everything. It is a world of heterogeneous networks, licensed macro small cell networks, and unlicensed small cell networks (Wi-Fi for example), all seamlessly combined. In this world, however, I believe we are facing a mobile paradox: on the one hand, there is a staggering demand for data from our smartphones, tablets, and other connected devices; on the other hand, the telecommunications industry is grappling with business and monetization challenges around profitability, how to build up these networks fast enough, and competition from over-the-top (OTT) operators.  But, operators are struggling with building the business case and understanding how to make Wi-Fi pay.

The much quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. In parallel, the use of unlicensed small cell networks (Wi-Fi) for Internet access is exploding as more mobile devices are Wi-Fi-enabled, the number of public hotspots expands, and user acceptance grows. Until recently, most technologists and mobile industry executives viewed Wi-Fi as the “poor cousin” to licensed mobile communications.  And they most certainly never saw any role for Wi-Fi in mobile networks or their business. The explosion of mobile data traffic has changed all of that. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers.

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In the “Business Models and Monetization Video” in Big Thinkers in Small Cells, my colleagues and I discuss revenue opportunities and challenges mobile operators face today with small cells, both licensed and unlicensed. Mobile operators Read More »

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Cisco Tied for #1 with Google on Greenpeace Cool IT Leaderboard

April 24, 2013 at 12:00 pm PST

Greenpeace started evaluating global Information Technology (IT) companies in 2009 because IT companies have a central role to play in enabling a modern, renewable-powered energy infrastructure. The IT sector has the opportunity to drive transformative change in the consumption and production of energy, with the potential to drive a significant reduction in the greenhouse gases that cause climate change.

Today it was announced that Cisco is tied with Google for the top spot on the Cool IT Leaderboard -- a scoring system that analyzes IT companies’ contributions to achieving global greenhouse gas emissions reductions of 15 percent by 2020.

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The Greenpeace analysis of Cisco’s performance said “Cisco’s leadership improved across each of the three evaluation areas, particularly for updated commitments to manage its energy footprint and increase the amount of renewable energy powering its operations.”

Read more about Cisco’s programs to help the environment in our 2012 CSR Report.

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On The Edge: How can Network Managers win at Interop Las Vegas?

“Before anything else, preparation is the key to success.”   Alexander Graham Bell

Sometimes it seems like our senses are being assaulted by product pitches from virtually everywhere. Most of these pitches have one thing in common – they assume you’re interested. What if someone actually took the time to find out what’s important to you before proposing anything? What if they figured out how you can be more successful, and started from there?  Well, that’s exactly what we did.

Over the last few months, we’ve interviewed hundreds of IT experts in many different roles at dozens of organizations worldwide. Our mission was to find out what their most important business and technology initiatives are, and how people in various IT roles – Network Manager, Server Manager, Storage Manager, Applications Manager, CIO, etc. – define success for their specific roles. Read More »

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Introducing MDS 9710 Multilayer Director and MDS 9250i Multiservice Switch – Raising the Bar for Storage Networks

The data center landscape has changed dramatically in several dimensions. Server virtualization is almost a defacto standard with a big increase in VM density. And there is a move towards world of many clouds.  Then there is the massive data growth. Some studies show that data is doubling in every 2 years while there is an increased adoption of solid-state drives (SSD).   All of these megatrends demand new solutions in the SAN market.  To meet these needs, Cisco’s introducing the next generation Storage Network innovations with the new MDS 9710 Multilayer Director and new MDS 9250i Multiservice Switch.  These new multi-protocol, services-rich MDS innovations redefine storage networking with superior performance, reliability and flexibility!

We are, once again, demonstrating Cisco’s extraordinary capability to bring to market innovations that meet our customer needs today and tomorrow.  

For example, with the new MDS solutions, we are announcing 16 Gigabit Fibre Channel (FC) and 10 Gigabit Fibre Channel over Ethernet (FCoE) support. But guess what? This is just couple of the many innovations we are introducing.  In other words, we bring 16 Gigabit FC and beyond to our customers:

A NEW BENCHMARK FOR PERFORMANCE

We design our solutions with future requirements in mind. We want to create long term value for our customers and investment protection moving forward.

The switching fabric in the MDS 9710 is one example of this design philosophy. The MDS 9710 chassis can accommodate up to six fabric cards delivering:

  • 1.536 Tbps per slot for Fibre Channel   – 24 Tbps per chassis capacity
  • Only 3 fabric cards are required to support full 16G line rate capacity
  • Supports up to 384 Line Rate 16G FC or 10G FCoE ports
  • So there is room for growth for higher throughput in the future …without forklift upgrades

This is more than three times the bandwidth of any Director in the market today – providing our customers with a superior investment protection for any future needs!

Read More »

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Cloud for Local Government Global Blog Series, Cloud and the Smart City: A Brighter Tomorrow

In my last blog, I discussed the benefits of Smart City cloud management capabilities. An intelligent IP-enabled network unites multiple services onto one infrastructure, allowing for tight operations management and lower expenses. Operating this network remotely, through the cloud, further enhances the capability for sustainable, effective city management.

As Smart City visions emerge in various projects in local government, we will see a combination of new ways of thinking, designing, planning, executing, and managing. Busan, South Korea has already discovered the powerful benefits of cloud infrastructure to create Smart+Connected Communities solutions. The government partnered with companies to create a Mobile Application Center to utilize city assets and the connected network. (You can also watch a video series, “Cities of the Future,” on Songdo, South Korea and how this new connected Smart City was designed, planned, and built.)

There are some important steps that other cities and governments can take to harness the power of the cloud to become more connected, efficient, and sustainable. A process on how to answer the Smart City call to action is further outlined in Cisco’s POV paper, “Smart City Framework,” and video.

1.     Use one intelligent, multiservice IP network.

This is the overarching mantra of a Smart City—connect systems and services to improve city livability. While it can seem daunting, it’s important to remember the long-term benefits of a connected city, especially using cloud management. Some of the most promising Smart City projects have shown that it’s possible to use the network to achieve some major goals of state and local government, including efficient city management and economic, social, and environmental sustainability.

Savvy government leaders are recognizing the untapped power of the network and incorporating its potential into the early stages of planning and development. Many cities have experimented with including information and communications technology (ICT) solutions through small-scale “proof of concept” projects. Since budgets are so limited, it can be difficult to adopt a purely centralized approach, which means trying new techniques and learning from the enterprise sector.

2.     Build a foundation for public-private partnerships.

Read More »

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