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Partner Voices: What is Cisco Marketing Velocity All About?

Cisco Marketing Velocity is an event like no other. It was launched with the idea of being an exclusive and unique event, targeting Cisco partners interested in innovative marketing techniques. Over the last few years, it’s become so much more as top partner executives increasingly see the value of top-flight marketing and engagement as part of their value proposition to customers.

There will always be healthy debate about the best techniques, tips and tricks – especially with how technology is changing the way we communicate. But strong marketing and even stronger customer engagement wins business, builds your brand, and keeps you connected in a world where customers don’t lack for information. You need to do everything you can to stay ahead of paradigm shifts and new competition for your business.

Next week’s Marketing Velocity, which officially kicks off in Cannes, France, on Tuesday, is the seventh such event hosted by Cisco, and we’re very excited to welcome over 200 partners representing 44 countries where Cisco does business.

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Self-Service Arrives to Workload Automation. Have Your Users Paint Your Fence.

Self-Service Arrives to Workload Automation. Have Your Users Paint Your Fence.

It’s close to 11 p.m. on the last day of the quarter. And I.T. gets an urgent request to post-pone a closing of the books process because there’s a large order stuck in the CRM system.  This means that it won’t hit the books and be recorded as a sale.  The customer won’t get her order, the salesperson won’t get paid and finance will show a missing number.

Making matters more complicated, there’s a large marketing workload to process sentiment analysis that kicks off after close of business.  That whole workload looks like this:
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This generates an urgent call to the team that manages the workload automation platform: Hold the closing workflow!  Stop the presses! And postpone the Hadoop workflow.

The admins have to get to their console find the job and pause it.  Not a huge deal, except there are thousands of jobs to be run and hundreds of business people calling on a regular basis, at all kind of hours.

Some customers have created help desks for their workload automation teams or even off-shore to serve these kinds of requests.

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Get Ready for a Deep Dive into Converged Wired and Wireless Access

April 10, 2013 at 11:30 am PST

Wired and WirelessActivate the IT Transformation with Cisco Unified Access” Webinar Series: Part II Network Deep Dive, April 17

Your network is going through rapid changes as your user and business requirements continue to evolve. Before long (if it’s not already happening), the edge of your network will more than likely transition to a high performing Gigabit desktop switching network plus a highly reliable Gigabit Wi-Fi (802.11ac) network. Cisco Converged Access is an innovative deployment mode that has been optimized to support both the Gigabit Ethernet based and the Gigabit Wi-Fi based edge as a single network with excellent scale, security, and performance.

You might be thinking to yourself: Read More »

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With Targeted Professional Services, Service Providers Can Tap Small and Medium-Sized Business’s Demand for Cloud

uwe1-e1341940327203By Uwe Lambrette and Evgenia Ryabchikova,eryabchi IBSG Service Provider

Cloud is no longer a nascent market. The explosive growth of public-cloud providers —coupled with the relevance of the network in the delivery of cloud and IT services — has led many service providers (SPs) to treat this game-changing transition as a natural extension of their core business. While some SP cloud efforts have fallen short in customer demand and adoption, Cisco’s Internet Business Solutions Group (IBSG) believes there are significant opportunities for SPs in the cloud. To succeed, SPs need to tackle the cloud market in conjunction with a professional-services offer because many enterprises and small and medium-sized businesses (SMBs) do not have all the skills to design, build, migrate, and operate their own cloud solutions.

Based on 15 market interviews in Europe and emerging markets, as well as deep-dive project engagements, Cisco IBSG has explored why professional services are needed, what they should look like, and how they can be implemented. This FastFacts focuses on the SP opportunity to target cloud professional services to SMBs.

SMBs Have Specific Needs for Cloud-Oriented Professional Services Read More »

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Sniffing Out a Data Center’s PUE

April 10, 2013 at 10:30 am PST

Power Usage Effectiveness or PUE, is the most commonly used metric in Data Centers today.  Data Center industry organizations tout it, major companies brag about their scores, and energy efficiency certifications use it in their ratings.

Despite how thoroughly it has been embraced, though, it’s not without flaws.  In my opinion, they mostly stem from the fact that PUE is more complicated than it looks.  Although calculating the metric is a relatively straightforward exercise, the resulting score doesn’t tell you anything about the factors that influenced it.  Hence why it’s a bad idea to compare PUE among Data Centers.

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