Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.
Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.
Dr. Brendan O’Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP’s are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers
Tags: Cisco, Connected, location, location-based, mobile, monetization, Service Provider, service provider wi-fi, services, wi-fi, wifi, wireless
The Internet of Everything is reshaping every aspect of our lives—including how and where we work. Think back to the 1950s, when the telephone was the only connected device in the typical office, and collaboration happened only when coworkers physically walked to a conference room for a face-to-face meeting.
Today, we take for granted an ever-expanding collection of connected devices and collaboration tools that didn’t even exist 10 or 20 years ago—smartphones, tablets, ”smart” white boards, online meetings, web video conferencing, online document sharing, TelePresence, social media—all helping us change the ways we communicate, collaborate, and share.
With the amount of new technical information in the world doubling every two years, the future holds the promise of even greater, faster change. Google Glass is just the beginning of a whole new category of wearable technology that will enable even tighter integration of technology with work and life.
Read More »
Tags: Ava 500, Cisco, Dave Evans, DavetheFuturist, future of work, Google Glass, Idea Champions, Internet of Everything, IoE, iRobot, robots, workplace of the future
“If you don’t get off that computer game, you’ll never amount to anything!”
It’s a familiar lament in modern families. Yet as parents fret about the time their children spend gaming, they may be missing the bigger picture — by failing to perceive the future of job creation in the Internet of Everything (IoE) economy.
Gaming (within reason!) bestows children with some valuable skills that will be relevant to a rapidly evolving job market. And for a few kids, the gaming becomes the job. Gaming “super bowls” draw top players and increasingly large audiences that prefer the interactive nature of gaming to the performer / spectator model of “real” sports.
The point is not for parents to bank on their children becoming wealthy at the “gaming super bowl.” Those odds are probably not much better than making it to the NFL’s Super Bowl!
Read More »
Tags: Big Data, Cisco, Cisco Consulting Services, employee productivity, Iinternet of Tthings, innovation, Internet of Everything, IoE, IoE Value Index, IoT, job creation, value at stake
Two weeks ago, I was sitting in front of 250 people at the Commonwealth Club in San Francisco talking about a subject most Fortune 500 companies are dealing with today: how to prepare for the thousands of Gen Y employees about to descend on the work place. Last Tuesday, July 16th, I had the pleasure of speaking on this topic with Google’s Todd Carlisle, Director of Staffing, and Twitter’s Melissa Daimler, Head of Organizational Effectiveness and Learning. Doug MacMillan with Bloomberg BusinessWeek moderated the discussion.
During the course of the evening, we discussed an assortment of topics around how companies are creating an environment that these new generations of employees will want to work in. It’s clear Gen Yers work and interact in different ways and companies are having to adapt.
For example, all of the panelists agreed that companies must provide lots of opportunities for training and coaching. I firmly believe that the number one predictor of job satisfaction is great coaching. In five or ten years, I may not remember how I was paid in that particular position, but I will remember an impactful mentor and a skill I learned. Todd from Google brought up an interesting Googler to Googler program that they’ve implemented, that connects people to share their skills – everything from debugging a complex piece of code to teaching yoga. Melissa agreed, saying that if there is just one question that managers ask employees every quarter, it should be “what is the skill you want to learn.” After all, people are more loyal to building their skill set and their career path than any type of company.
The topic of work-life balance also came up, and each panelist talked about that in a different way. I believe that what used to be a work-life balance is, for Gen Yers, a work-life blend. This newest generation of employees is used to constantly flipping back and forth Read More »
Tags: Cisco, collaboration, commonwealth club, Gen-Y, Google, twitter
As final preparations are underway for the July 31st (9am PT) Let’s Chat! #Ciscosmt Training Series USTREAM broadcast, let’s get the conversation going early! Are there certain social media examples used for on- and offline events that stick out in your mind? What made them great or perhaps ideas to avoid? And what was used to enhance the participants’ experience?
Within my last post on this topic, I mentioned social media is a perfect channel to help on- and offline audiences engage in events and activities. Audiences are able to share their own insights rather than just hearing a speaker present, exchange ideas and connect with others, and add to the overall collaborative experience.
Cisco Live 2013 (Orlando)
Here are some tips to keep in mind when leveraging social media for on- and offline events:
- Audiences: use social media to reach new audience segments for an event. After defining the audience in the overall planning stages and listening to their care-abouts, find ways to involve them in different aspects. E.g., polls to pinpoint most popular topic ideas, word-of-mouth opportunities to spread the word, VIP activities for top influencers, and live tweeting to keep engagement going.
- Duration: leverage social media on an ongoing basis and draw attention to events and activities along the way, as part of the overall ongoing strategy. Depending on the type of event, promotions may begin a few months prior to just 3 weeks. E.g., a large hosted type of event or ongoing online series may require ongoing promotions year-round. Activities such as participating in another organization’s event or a webcast type of activity, may only require promotions 3-6 weeks in advance. Event-specific social media efforts should taper off within 1-2 weeks afterwards, folding back into the regular ongoing efforts.
- SEO: include popular tags, Cisco and/or third-party hashtags, and keywords can greatly increase visibility for an event or activity. Take time to research these tags prior to beginning event-related social media efforts, maximizing efforts and reaching the appropriate audiences.
- Monitoring and Measuring: create a program-specific listening and respond plan as part of the overall listening strategy. Since on- and offline events are happening in real-time, planning teams need to monitor constantly and handle responses in a timely manner. And when it comes to measurement, its best to focus on quantitative (number of responses, reach, etc.) and qualitative metrics (sentiment, influencers, etc.). These efforts can help teams benchmark and better understand areas of success and ways they can continue to improve strategies moving forward. (Check out this Cisco Live 2013 Orlando Listening Hub recap blog post, by Cisco’s Davythe Dicochea, for additional insights.)
- Integration: tap into existing brand and third party accounts whenever possible rather than creating new ones. It will help continue more meaningful engagements with audience members, tap into existing and established channels, and continue to build reputation and trust among interested parties. Look for the most appropriate accounts and create/use content that relates to the audience’s care-abouts within each channel.
- Activities: create a mix of posts, tweets, images, videos, traditional marketing, and activities to provide a full customer journey. As these assets and communications are developed or leveraged, find ways to keep the audience members engaged, focusing on their care-abouts. And just as importantly, make it fun as they get ready to participate in an event, engage with them during the event, and help the audience be the heroes of their organizations afterwards by providing helpful follow-up resources.
- Experimentation: pilot new ideas to better understand how innovations or strategies can be implemented for future tactics and increased audience participation. Don’t be afraid to make a mistake. This is part of the process and can often lead to even more innovative approaches.
- Messaging: use social media to create 2-way dialogues for on- and offline events rather than just broadcasting upcoming activities. Communications should include a balance of consistency and variety to keep conversations fresh and relevant. And be sure to customize the messages by social media channel, taking into consideration format and communication best practices. Lastly, make it easy of audience members to share and follow information by incorporating social media channel links in all communication vehicles.
Are there other social media best practices for on- and offline events you’ve seen work well? Share them with us within this blog post and during our upcoming Let’s Chat! #Ciscosmt Training Series USTREAM broadcast. And we look forward to your participation at this upcoming live online session! Here are the details to participate:
- When: Wednesday, July 31st
- Time: 9-9:45 a.m. PT
- Topic: Using Social Media for On- and Offline Events
- Hashtag: #Ciscosmt (use this hashtag to ask panelists questions and to participate in the conversation)
- Jeanette Gibson, Senior Director, Digital and Social Media Marketing, Cisco (moderator)
- Kathleen Mudge, Social Media Program Manager, Cisco (panelist)
- Matt Rozen, Group Manager Corporate Social Media, Adobe (panelist)
- Brian Ellefritz, Vice President, Global Social Media, SAP (panelist)
If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email email@example.com.
Tags: #eventprofs, B2B, B2C, Cisco, ciscosmt, education, event professionals, events, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, training, ustream