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The Future of Media: Four Key Drivers Altering an Industry

Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.

Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.

Last week, more than 90,000 media and entertainment officials from 150 countries descended on Las Vegas for NAB Show, the annual National Association of Broadcasters conference. I attended to share some of predictions for the industry that we have developed in the Cisco Internet Business Solutions Group (IBSG). In particular, I spoke at a breakfast briefing for CxO-level executives about the impactful yet uncertain effects of four key drivers—consumer behavior, regulatory changes, technology, and macroeconomics—in an effort to better define their media-industry disruptions: Read More »

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Location Services & Air Travel

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize for planning layout, operations, and user-experience. One example could be using location analytics to differentiate the cost of advertising spaces in the terminal depending on how crowded a place is the billboard. And the shops and cafes are located in the terminal can not only track the number of visitors, but also to analyze the effectiveness of advertising. There are countless applications for the use of location analytics in the air travel industry, and Cisco along with our partner SITA are pioneering the way with Connected Mobile Experiences and Airport iFlow.

Having been at the Air Passenger Expo with SITA last week and following a series of customer discussions since then and in the weeks prior to the expo the awareness of location capabilities is ramping up very rapidly within the Airport/Airline industry.

  • Airports are looking to deliver value added services and customer experiences to their travelers, while getting enhanced insight and information that can deliver both operational and marketing benefits
  • Airlines are looking to also provide enhanced experiences to their passengers -- enabling ease of movement, navigation, notification and alerts for gate changes etc..

Connected Mobile Experiences Read More »

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Cisco Video Collaboration Helps INTEGRIS Health Save Lives

April 15, 2013 at 10:27 am PST

We’ve seen Cisco TelePresence making a difference in health care. Most recently, it helped connect Children’s Hospitals with the North Pole for the holidays, and now its uses have extended to saving lives.

There are few things in life that are more important than your health and the health of your loved ones. Lack of time has become a major factor in people not seeking out the medical care they need. Therefore, health care providers have had to keep up with this ongoing issue and find ways to ensure patients receive the care they need.

Oklahoma’s largest health care system, INTEGRIS was one of those providers. Faced with the challenge of delivering the quality they desired, INTEGRIS was looking for an effective way to connect hospitals throughout the area to increase employee collaboration and improve patient care. With the help of Cisco collaboration technology, Cisco TelePresence and Cisco Jabber, INTEGRIS has established a life-saving program that has decreased stroke mortality rates and increased access to health specialists.

Read more on how INTEGRIS is leveraging Cisco to drive innovation in health care: “Cisco Collaboration Comes to the Rescue for INTEGRIS Health.”

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Where Cisco, Microsoft And Partners Win Together In Data Center

It’s a complex world of ecosystem partnerships out there, and it’s important to remember that while technology providers such as Cisco and Microsoft compete in areas such as collaboration and unified communications, they’re also tightly aligned in areas such as data center, where there’s a huge opportunity for Cisco and Microsoft partners to take joint solutions to market.

Cisco and Microsoft took another step in that alignment last week, thanks not only to the integration of Cisco Unified Data Center architecture with Microsoft Fast Track solutions, but also joint marketing and other activities to enable partners that sell both companies’ data center technologies.

The integration itself is a compelling one. Microsoft customers, for example, will be able to have programmatic access to the Cisco Unified Computing System, which gives them a lot more insight and control into how their Cisco Unified Data Center assets work in concert with Windows server and application software. (Here are some more of the details, including specifics on Cisco Nexus 1000V and Cisco UCS.)

Also new is that Cisco will offer several Fast Track solutions that provide customers a reference architecture using technology from Cisco and EMC, under the VSPEX architecture, or from Cisco and NetApp, under the FlexPod architecture. Both of those reference designs have been validated for Microsoft’s Private Cloud Fast Track program. Read More »

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3 Practical Tips for the Social Media for Savvy Marketers Event at Cisco #CiscoSMT #SocialSavvy

April 15, 2013 at 9:14 am PST

We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details. Personally, I’m super excited about Cisco hosting this event for the 4th year in a row and would like to thank everyone who has reached out to me or someone on the Corporate Social Media Marketing team about this event via Twitter, email, or any other ways.

1.       Download the Cisco Global Mobile Social App for a Chance to Win Prizes

Whether you’re joining us in person or virtually, download the Cisco Global Mobile Social app to play, network with your peers and for a chance to win prizes. The app is available Read More »

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