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Cisco Partner Weekly Rewind – August 2, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

There are huge opportunities for growth in the mid-market and Cisco wants to help partners address that market. In fact, our research indicates the total addressable market for technology in mid-market is $25 billion and for services it’s $30 billion by the year 2016.

This is just some of the information that Bruce Klein brought you this week in his blog “Accelerating Our Mutual Success in the Mid-Market.” Even more exciting was the announcement of the consolidation of the Partner Led and Global Virtual Sales teams under the leadership of John Donovan.

Be sure to read Bruce’s blog to get up to speed on Cisco’s mid-market growth strategy. Read More »

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Cisco Aironet 3600 AP Passes 1 Million Units Shipped!

Hey folks, I’m back in the blogosphere to make a super exciting announcement.

The Cisco Aironet 3600 Series Access Point with its purpose built best-in-class Wireless performance, industry’s first and only Enterprise Class AP to support 802.11n with 4×4 MIMO architecture, and signature modular design was launched in January 2012 at Cisco Live! London. Cisco was first to market with an 802.11ac wave 1 solution and first to be published with WiFi Alliance certification. Just 18 months since launching, the flagship 3600 AP has now surpassed the ONE MILLION mark in units shipped!

We designed the access point with modular architecture in mind to give our customers more flexibility for upcoming technological innovations in the wireless space. Since the initial launch, we have announced three exciting modules tailored to help our customers meet their wireless needs: Wireless Security and Spectrum Intelligence, 3G Small Cell, and most recently 802.11ac Wave 1. The modules have been extremely successful, having deployed 40K units of the .11ac module and 10K units of the Wireless Security and Spectrum Intelligence module, which speaks volumes about the versatility of the 3600 Access Point. Read More »

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Announcing Cisco Wireless Release 7.5

With the prevalence of mobile devices connecting people and things today, we are seeing a base expectation for uncompromised wireless connectivity. There is no doubt that the trend for high performance, pervasive wireless is on the rise and will continue for the foreseeable future. We at Cisco strive to help organizations get ahead of these trends with solutions that can be deployed with confidence today.  That’s why I am proud to announce the latest Cisco Wireless Release 7.5, the third feature-rich release we’ve had in the last 12 months.

Release 7.5 enables mission critical wireless deployments with sub-second stateful failover for wireless clients, wire-like Gigabit performance with the 802.11ac Module, and a bevy of other features.

Key Features in 7.5:

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Cloud and Advanced Services Are Service Providers’ Keys To Tapping the Fragmented $200 Billion Small and Medium Business Market

neerkumakevsuhBy Neeraj Kumar and Kevin Suh, Cisco Consulting Services

The small and medium sized-business (SMB) commercial-services market is important for all types of service providers (SPs). SMBs account for more than half of total U.S. commercial-services spending, according to AMR Research/Gartner. And, the portion of the U.S. SMB commercial-services market that service providers could capture is expected to grow to more than $200 billion by 2015, according to analysis by Cisco Consulting Services (CCS) and industry research analysts.

To capture this opportunity, service providers need a deeper understanding of who the SMB customers are and what they buy, as well as how they purchase these commercial services. To better understand SMBs’ detailed service delivery needs and expectations, Cisco Consulting Services (CCS), surveyed 761 U.S. SMBs with five to 1,000 employees in 2012. The study revealed that although this is a big and complex market, there are specific opportunities for SPs in cloud and advanced services.

Complex, Diverse Market, with Varying Expectations

The SMB market is complex — spanning Read More »

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Creating Meaningful Events with Social Media

Let's Chat! #Ciscosmt Series Panelists

Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM Broadcast Panelists

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward.

The good news is that a panel of distinguished experts (from left to right: Petra Neiger, Senior Manager, Digital and Social Media Marketing, Cisco (@Petra1400), Matt Rozen, Group manager Corporate Social Media, Adobe (@mattyroze), Kathleen Mudge, Social Media Program Manager, Cisco (@KathleenMudge), and Brian Ellefritz, Vice President, Global Social Media, SAP (@BrianEllefritz)) spent some time with us today and helped to clarify all of these moving parts. Check out the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM broadcast replay for all of the valuable best practices and tips. And in the meantime, here are a few key tweet takeaways I gathered from the panelists and participants during the session:

Interesting Statistics:

Social Media for Events Statistics

Key social media for events statistics, from 2012 Amiando Social Media & Events Report, and shared during July 31st Let’s Chat! #Ciscosmt Series USTREAM broadcast.

Upcoming #Ciscosmt Twitter Chat:

Join us for the next installment of the #Ciscosmt Series on Tuesday, August 20th from 9-10 a.m. PT. During this Twitter chat, we’ll focus the conversation around engaging employees in social media participation. Here are some of the key topics we are working on for this chat. Are there others you want to cover as well?

  • Steps to develop a culture of sharing for employees
  • Content types that resonate for teams to engage in social sharing
  • Biggest challenges that employees face in social participation for the brand
  • Recognizing and rewarding teams for participation
  • Gamification aspects of sharing strategy

Stay tuned for more details by following the Cisco Social blog and the #Ciscosmt hashtag!

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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