Last fall, I was standing in a hotel lobby in Boca Raton, Florida, where I was attending our annual Collaboration Summit. I noticed an energetic woman walking directly toward me. “It’s so great to see you!” she said when she reached me.
I quickly attempted to access the facial-recognition software in my own brain to identify her.
Click, click, click…
I’m terrible with faces.
Click, click, click…
I think I recognize people I don’t know, and I don’t recognize people I’ve met.
Click, click, click…
She saved me further embarrassment and introduced herself. We’d recently worked on a big presentation together. Over instant messaging and e-mail. And on the phone. We’d never met in person, but she recognized me immediately. Why? Because I always use video in online meetings and conference calls.
Later that evening, I went to a reception with a group of customers. In the weeks prior, I’d had WebEx meetings with many of them to review agendas and answer questions. Several people approached me saying they’d recognized me from the call. One said she wasn’t sure she was at the right reception until she saw me there.
I don’t use video because I’m enamored with my own visage, but because I find it useful. And easy to do. At first it was a bit awkward – did I just scratch my nose? – but it quickly became routine. Sometimes I’m the only person on a call using video. Other people will often start their video after noticing that I’m using mine.
A Forrester study of how knowledge workers collaborate showed that 71% work from a personal desk within their organization four to five days per week. And even for collaborative tasks, employees tend to work from their desks to a much greater extent than at any other location, such as a conference room. Case in point: they make 88% of phone calls from a personal desk at work. Read More »
Tags: Cisco, collaboration, online meetings, video, video conferencing, videoconferencing, WebEX
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.
Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through.
Karen: I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.
Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »
Tags: Big Data, Cisco, customer, Karen Walker, marketing, midmarket, partner, revenue generation marketing, social
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| Cisco Application Policy Infrastructure Controller (APIC) Enterprise Module Introduced at Cisco Live MilanOn January 28 at Cisco Live Milan, Enterprise Networks introduced a new software-defined networking (SDN) solution that will change the way customers operate their networks, substantially reducing network complexity and amplifying network intelligence. With this announcement, Cisco is set to transform current IT to fast IT.The new Cisco Application Policy Infrastructure Controller (APIC) Enterprise Module automates network configuration and troubleshooting and enables IT managers to substantially reduce the time it takes to perform operational activities so they can better respond to new business opportunities. Through its open and programmable approach, the Cisco APIC Enterprise Module massively simplifies configuration, provisioning, policy enforcement, and compliance.The new Cisco APIC Enterprise Module was featured in the opening keynote at Cisco Live Milan on January 28, delivered by Rob Lloyd, president, development and sales, and was also introduced in its own webcast, which you can now watch on demand. Read More »
Tags: APIC Enterprise Module, Cisco, enterprise networks, Newsletter
Have you ever loved something so much you had to write a letter making your feelings known? We understand. At Cisco, we all feel a strong love for video and this Valentine’s Day Cisco Collaboration finally tried to put into words just how strong that love is.
It’s a unique kind of love, but there are some familiar themes. Video makes our days better and our lives easier. We have relied on video to be there for us throughout the years and our passion for video has not diminished, it has only grown stronger. Video has made some amazing stories possible and saved us time, money, and countless hassles. Take a look at our love letter to video to see just how deep our love really goes.
Tags: Cisco, collaboration, love letter, TelePresence, Valentine's Day, video
Our feelings about video are undeniable year-round, but what better day to make a profession of love than Valentine’s day! Take a look at this “anonymously” written letter I found taped to my personal video unit this morning…
This Valentine’s Day, we’d like to take a moment to celebrate the exciting relationship we’ve shared over the years and make a toast to our future. Together, we bridge the gaps created by distance, time—even language barriers. Whether we’re in the boardroom or on the go, together we make the connections happen to nourish business and personal relationships. Whether I’m with you in an immersive collaboration room, or using you on the device in my pocket, I know that you are always there for me – helping me connect with my customers, partners, and colleagues, making my life so much easier.
Over the years, we’ve worked together to spread the love. We’ve brought Santa Claus to hospitalized children. We’ve brought U.S. troops home for the holidays. We’ve caught wedding fever and helped brides get the feedback needed to say “Yes!” to the dress by connecting with faraway family and friends. We’ve given kids in Ghana the opportunity to see snow in Hershey, Pennsylvania—and connect with other students half a planet away.
Video, you’ve made collaboration better. For more than 2.6 billion minutes monthly, video enriches the WebEx meeting experience on desktops as well as the more than 5.5 million tablets, smartphones and laptops that have downloaded the WebEx app. Meetings are now fully interactive experiences that offer real-time feedback and visual context to the more than 11 million registered WebEx hosts who meet with the more than 46 million coworkers, customers and clients on WebEx each month via the cloud. Read More »
Tags: Cisco, collaboration, jabber, love letter, TelePresence, Valentine's Day, video, WebEX