Belgian cable operator VOO looked at the future of the Internet several years ago and recognized that they needed a plan to move to IPv6 if they were to continue to efficiently grow their business. As the leading provider of broadband cable services in the southern part of Belgium they provide video, high speed Internet at speeds of up to 100Mbps, and digital telephony services, primarily to residential customers in Wallonia and Brussels. The company has been one of the fastest growing service providers in Europe; since VOO launched its triple play services at end of 2009, they’ve acquired more than 1 million subscribers. VOO also recently acquired a 3G mobile license to expand their service capabilities.
For network operators such as VOO, business and service is continuity critical. They cannot afford to have services affected while they migrate to new technology. VOO ultimately selected Cisco’s Carrier Grade IPv6 solution since we gave them a clear migration path to IPv6 and they sought a trusted partner who could offer a future flexible solution. Using our dual-stack technology with the Cisco CRS-3 and CMTS they can run IPv4 and IPv6 simultaneously in order to maintain a high-quality customer experience during the transition.
Nico Weymaere, VOO’s Chief Technology Officer shares his view on the positive impact of IPv6 for both his company and the Internet:
The IPv6 capabilities of the VOO network will provide them a foundation to easily support new services. As we’ve noted previously with our Visual Networking Index, by 2016, there will be nearly 19 billion global network connections (fixed and mobile); the equivalent of two and a half connections for every person on earth. We can’t get there with the limited address space provided by IPv4.
On behalf of Cisco, let me thank the entire VOO team for putting your trust in us.
Today marks a huge milestone in the networking industry – the official launch by the Internet Society (ISOC) of the new IPv6-based Internet helps ensure its continued growth and impact on the world economy. This new Internet has been in the works for over two decades, including the publication of the first IPv6 standard (RFC2460) by Steven Deering of Cisco and Robert Hinden of Nokia. Since then the industry has made incredible investments in technology to reach this successful achievement including today’s official participation of over 2000 websites and 50+ network operators. According to some of our own calculations we’re estimating that 30% of the world’s web pages are now directly reachable by IPv6.
For us at Cisco on our Service Provider Marketing team, it’s been an exciting journey. We first sought to make the industry challenge imposed by the exhaustion of IPv4 addresses more widely understood by a non-technical audience. Hence our effort at some humor with Read More »
On May 24, 2012, the non-profit Sustainable Silicon Valley and its partners gathered at West Summit 2012, with hundreds of others, to explore interlocking themes: Global Trade, Regional Resilience, and Climate Volatility. The Summit featured high-caliber speakers and sponsors from corporations, governmental agencies, NGOs and educational institutions.
I was part of a panel entitled, “Leadership and Vision to Achieve Regional Resiliency,” which focused on the twin challenges facing cities — sustainability and resiliency. We honed in on best practices gleaned to date and how leaders can catalyze the deep transformation necessary to build a sustainable future. Read More »
As Chief Strategist of the Worldwide Partner Organization, I often speak with partners about their value-add, differentiation, and profitability. Here are some thoughts on how the traditional partner differentiation model needs to evolve in the cloud market place.
Partner profitability has always been driven by the unique value that partners add to surround the offerings from their suppliers. This can be in the form of integration with other third-party products, their own pre- and post-sales services, or even custom service level agreements. The more unique this differentiation, the higher is the partner margin on the transaction; and the more relevant their proposed solution is for the customer, the higher is their probability of winning the order. It is not surprising to see two Cisco partners – one making 12% gross margin and the other making over 25% on similar transactions due to their differing value propositions. Both business models are valid as long as the partner is managing the overhead against the subject margin they are receiving.
Over the past decade, channel partners have typically created unique value propositions around the Customer Premise Equipment (CPE) they have been reselling to end customers. This proposition may include having the lowest price, providing fast delivery, conducting pre-delivery testing or configuration, on-site installation or integration, and many others. These CPE related on-premise value propositions are still relevant in the cloud builder role, but are often not applicable to a cloud services reselling role.
It is clear that the market is moving rapidly to cloud adoption based on new consumption models. According to UBM (United Business Media), 37% of all IT spend will be off-premise in 2013 and there will also be an 11% decline in CPE sales next year. Channel partners need to create new value propositions to differentiate themselves when they resell new cloud services instead of CPE to their customers. In some ways, this requires a return to basics: Read More »