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Wi-Fi: A Major “Hotspot” for Service Providers

By Tony Verspecht and Luiz Lima, Cisco Internet Business Solutions Group (IBSG)

Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.

While specialized providers have operated commercial Wi-Fi hotspots for nearly two decades, most SPs see Wi-Fi as a fairly new business. To understand the implications of Wi-Fi on SP operations, Cisco® IBSG interviewed a number of SP executives. Following are some of the key insights, which are further discussed in “Wi-Fi for Service Providers: Challenges and Opportunities for Carrier-Class Operations”:

  • Basic Wi-Fi service coverage expansion is still the main driver—Even among established Wi-Fi SPs with a large number of hotspots, the average yearly increase in access points is 14 percent.
  • Value-added Wi-Fi services Read More »

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Listening to Partners: Growing Demand for New Consumption Models

Listening to our partners is one of the most important aspects of my role at Cisco.  The feedback we get from our partners helps to shape our strategy and our programs.

Every year we bring together a select group of partners as part of a series of Cisco Partner Executive Exchange (CPEE) events around the world.  In the last 2 months, we’ve met with Latin America partners, APJC partners, and US and Canada partners.  Last week we met with our Americas service provider partners, and next month we’ll meet with our partners in EMEAR.

During these events, partners gave us feedback on our go-to-market strategies; our programs, tools and incentives; and how to optimize our sales teaming with them. While each region is unique and partners have their own unique challenges, as we talk to partners around the world, it’s clear there are some common themes. Read More »

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Witches, Ghosts and Ghouls…Oh My! Cisco Celebrates Halloween with Legendary Costume Contest

It’s the day after Halloween and people across the country are hanging up their costumes, sorting through their candy and recovering from sugar highs. At Cisco, we’ve once again been reminded of the power of telepresence—especially during the holidays.

In some cultures Halloween is seen as a time where the door between the physical world and the metaphysical is opened, creating a connection between the two. For me, Cisco TelePresence opened up doors to communication I otherwise wouldn’t have experienced.

Read More »

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Join Cisco on November 13th for webcast on interactive technologies to engage omnichannel consumers

Please register now join us on November 13th at 10:00am PT for the next installment of our retail webcast series.

Titled “Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers”, this webcast will be hosted by Peggy Casey, Cisco global retail marketing manager. We will discuss how retailers can attract omnichannel shoppers to complete the sale through video and collaboration technologies,

In this webcast, you will learn how to: Read More »

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Cisco Partner Marketing Velocity Recap: Creating an Integrated Campaign

October 31, 2012 at 11:34 am PST

If you attended the first two sessions of Cisco’s Partner Marketing Velocity webinar series on social media-- Building a Successful Social Media Program and Social Media Events Experience—you’re  probably thinking you have everything you need to conquer the world of social media.

But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.

In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.

Still want to email your messages and call it a day?  Read More »

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