Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.
Listening to our partners is one of the most important aspects of my role at Cisco. The feedback we get from our partners helps to shape our strategy and our programs.
Every year we bring together a select group of partners as part of a series of Cisco Partner Executive Exchange (CPEE) events around the world. In the last 2 months, we’ve met with Latin America partners, APJC partners, and US and Canada partners. Last week we met with our Americas service provider partners, and next month we’ll meet with our partners in EMEAR.
During these events, partners gave us feedback on our go-to-market strategies; our programs, tools and incentives; and how to optimize our sales teaming with them. While each region is unique and partners have their own unique challenges, as we talk to partners around the world, it’s clear there are some common themes. Read More »
It’s the day after Halloween and people across the country are hanging up their costumes, sorting through their candy and recovering from sugar highs. At Cisco, we’ve once again been reminded of the power of telepresence—especially during the holidays.
In some cultures Halloween is seen as a time where the door between the physical world and the metaphysical is opened, creating a connection between the two. For me, Cisco TelePresence opened up doors to communication I otherwise wouldn’t have experienced.
Please register now join us on November 13th at 10:00am PT for the next installment of our retail webcast series.
Titled “Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers”, this webcast will be hosted by Peggy Casey, Cisco global retail marketing manager. We will discuss how retailers can attract omnichannel shoppers to complete the sale through video and collaboration technologies,
But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.
In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.
Still want to email your messages and call it a day? Read More »