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How Service Providers Can Capture Seven Times Their Mobile Investment

By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider

With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobile devices. The Cisco® Internet Business Solutions Group (IBSG) projects a direct mobile cloud service opportunity of more than $60 billion worldwide by 2016. So far, the first-mover advantage has gone to over-the-top (OTT) players such as Google, and device makers such as Apple. However, service providers (SPs) are well positioned to capture significant revenue in the growing market for cloud-based mobile services. With the right investment and implementation strategies, they can more fully realize this crucial avenue for growth and cost savings.

Cisco IBSG sees consumers demanding mobile-cloud services that fall into four key categories:

  1. Learn and Play: Gaming, video, information, productivity-enhancing services
  2. Communicate: Video calls, social networking
  3. Shop and Pay: Payments, healthcare, travel, location, context-based ads, mobile retail
  4. Monitor and Control: Home automation, surveillance

Sevenfold Revenue Return on Investment

Despite the $60 billion opportunity, mobile operators have been slow to make the investment necessary to develop these cloud-based services. One reason for this lag could be concern about profit margins, which tend to be significantly lower than for traditional mobile services. A number of factors could explain the lower profit margins, including: Read More »

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Cisco Innovation Three-peats and Doubles at Microsoft Tech Ed 2013!

June 5, 2013 at 5:29 pm PST

BOTE2013_Winner_ProdAwardsThis afternoon here in New Orleans at Microsoft’s Tech Ed 2013 North America event Cisco was honored with two Best of Tech Ed (BoTE) awards for our innovation and technology.

Our Nexus 1000V switch for Microsoft Hyper-V was awarded with a Best of Tech Ed award in the ‘Virtualization’ category. Our FlexPod with Microsoft Private Cloud reference architecture, developed jointly with our strategic partner NetApp, was recognized with the Best of Tech Ed award in the “Systems Management” category.

This is the third year in a row that Cisco innovation has been recognized by the Tech Ed judges and attendees – a rare three-peat! In 2011 our UCS B250 solution was recognized with a BOTE award in the hardware category. In 2012 our UCS Manager platform was recognized with the BOTE Breakthrough Technology award.

Nexus 1000V extends Cisco’s networking benefits to your Microsoft Windows Server 2012 Hyper-V deployments. It offers a consistent operational model across your physical and virtual environments. As a distributed virtual switching platform, it provides advanced features and is tightly integrated with the Hyper-V Extensible Switch. Here’s some very good blog post links from Cisco Product Manager Gary Kinghorn to help you learn more on our Nexus 1000V for Microsoft Hyper-V Switch – Blog 1, Blog 2.

FlexPod with Microsoft Private Cloud is a Microsoft validated Fast Track 3.0 reference architecture for Microsoft private clouds based on Windows Server 2012 and System Center 2012. Developed and marketed with our strategic storage partner NetApp, FlexPod with Microsoft Private Cloud can help to jumpstart your IT. infrastructure projects for Windows Server 2012 with confidence and support. Here’s a Cisco Data Center guest blog on FlexPod from NetApp Product Manager Calvin Neih.

To learn more about Cisco’s award-winning Microsoft solutions and technologies please visit www.cisco.com/go/microsoft.

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Cisco Partner Summit Day 2: Simplicity, Flexibility, Agility

While Day 1 of Partner Summit was all about Cisco’s vision for the future, the partner ecosystem, and partner evolution, today the focus shifted toward technology and services. Day 2’s General Session brought to the stage Padmasree Warrior, Chief Strategy and Technology Officer, Rob Lloyd, President, Development and Sales, and Edzard Overbeek, Senior Vice President, Cisco Services, to talk through Cisco’s innovation and technology, our unique value proposition for customers, and why building a robust services practice around Cisco sales is key to partner profitability.

Partner impressions are some of the most valuable feedback we have here at Cisco. Like yesterday, we took to the halls of the Boston Convention & Exhibition Center to get your perspectives. Here’s what you told us:

Read on for a full recap of Partner Summit Day 2.  Read More »

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TOMORROW Starts Here. I hope you are ready for it.

Hello Cisco Live attendees!  As your host this year, I am looking forward to seeing you at Cisco Live in Orlando, running June 23rd through June 27th.  We have an incredible time planned for you and already, with record attendance, we are certain this will be the best show yet!

This year’s Cisco Live is dedicated to you – our customers – and how together we are changing the world.  As we enter an era of The Internet of Everything (#IoE), the role of the network is growing and shaping the future of the ICT industry.

While it’s my first year as your host, I’m a 14 –year Cisco veteran and a huge Cisco Live fan. I’ve been attending Cisco Livefor years, and whether its Anaheim, San Diego or Orlando, this is my favorite event of the year. I know first-hand how valuable this event is for you and for the entire Cisco team. There is no better opportunity for fellow innovators and Cisco experts to meet with and learn from each other. Read More »

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The Path to Wi-Fi Profitability

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.

In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.

Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »

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