In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Given the positive feedback and the volume of questions being submitted from the community around the first series, I’ve decided to do another series to answer questions from the education and tech community around the Internet of Everything (IoE). Whether the questions are global in scope, such as how the Internet of Everything will shape our world, or small in nature, like today’s Ask the #IoE Futurist question about batteries, I enjoy the challenge of answering them all.
It’s true what most school teachers say, “There is no such thing as a bad question.”
In fact, when it comes to questioning what the future of technology looks like, the ideas from Malcolm Gladwell’s famous book, The Tipping Point, come to life.
Gladwell states that a tipping point is when a small idea, technology or trend crosses a threshold and “spreads like wildfire.” Today, we are witnessing a tipping point in technology innovation that is representative of small innovations that have a compounding effect on society. Microscopic sensors, tiny wearable mobile devices, miniscule packets of energy, and even an AA battery have the potential to impact future innovation and what it means to be connected.
In this post, I’ll answer a question from Chad, a student of Cisco Champion Karen Woodard, about how specifically new developments in battery technology could impact new solutions. Here is Chad’s question:
Question: “Will the future of battery technology prohibit the advancement of computers or technology in general?”
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Tags: Cisco, forecast, innovation, Internet of Everything, internet of things, IoE, IoT, mobility, network
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Cisco picked up a number of Channel Champions awards at this years’ XChange Solution Provider event in Los Angeles, CA. Edison Peres announced the wins this week, after accepting them at the event Tuesday evening.
As always, we all thank you, the Cisco partners, that truly make these awards happen. Your commitment and hard work are what power these awards, and your vision and feedback are what drive the evolution of Cisco programs and tools.
Be sure to check out the awards for this year and give us your thoughts. Read More »
Tags: #xsp14, channel champions, Cisco, cisco partner summit, ciscops14, edison peres, partner, partner weekly rewind, Sherri Liebo, xchange
A recent article in the Wall Street Journal featured a hotel that will soon be using mobile technology to bypass the check-in process. Guests will have the option to check-in through their smartphone and also use their smartphone as their room key.
The benefit of this new check-in and room key innovation is two-fold: the hotel guests will benefit from the pure convenience of it and hoteliers can help maintain a secure property.
However, automated check-in and the ability to use mobile devices as a key to the room is only one aspect of the entire technology stay. This is just one component of what’s possible and what’s going to be expected by guests visiting hotel properties in the future.
There is a tremendous demand by the guests to simplify and enhance their interaction with the hotel. According to a recent HVS London study, more modern hotel guests value experiences and the feeling of “being connected” over traditional hotel luxuries. With this in mind, the future of a connected guest experience does not begin and end with new keyless door entry capabilities.
In fact, the new technologies happening in hotels are also happening across various industries. New mobile capabilities in retail, education and transportation are creating new ways for customers, students and citizens to receive engaging content that can transform their experience. Some examples include:
- Retailers can offer shoppers mobile updates when they are in the store about new products and special sale items.
- College freshman can receive turn-by-turn directions to landmarks, buildings and events – all based on the student’s schedule and current location on campus. Read More »
Tags: architecture, Cisco, CiscoMobility, connected mobile experiences, future of mobility, hospitality, mobility, network, wi-fi, wifi, wireless
In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
In that particular instance, I spoke about:
- The responsibility of marketing to provide qualified leads to sales
- The need for service level agreements (SLA) dictating process for how those leads are handled
- Including a timeline for SLAs that illustrate how those leads will be pushed through the process
As we continue the revenue-generation marketing journey here at Cisco, operational implementation was the next step. Today, I want to share with you some of the best practices we’ve discovered during that implementation. Read More »
Tags: Cisco, cisco partner summit, ciscops14, partner, revenue generation marketing, Sherri Liebo, vps
We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences — and how well it pays off the journey. A few months ago at the Word of Mouth Marketing Association conference, I shared five steps to tune the customer journey and the content needed to support it. Here are some lessons learned (and what you can do to get started).
1. Build out customer personas.
The first step is to bring your customer targets to life. Who are your customers and what do they care about? What are their key go-to sources for web, mobile and social? The key is to understand the roles these target buyers play and the interplay within the purchase process. At Cisco, we started with three target personas for our Data Center buyers and did a deep dive into careabouts for CEO, BDM and Technical Influencer roles. Read More »
Tags: Cisco, content, customer journey, digital, digital strategy