Did you know that 93 percent of B2B buyers use search to begin the buying process (Source: Marketo). What’s more is that most buying cycles are 70 to 80 percent complete before companies are even willing to engage with sales people (Source: SiriusDecisions).
With statistics like that, wouldn’t you want to ensure your online assets provide the most compelling information about your products and services? After all, the goal is to get prospective customers to the finish line, preferably with you.
Enventis, a Cisco Gold and Unified Communications Master Specialized Partner, did just that.
They know prospective customers have a lot of options when it comes to selecting a data center for their network, server, and storage needs. Enventis also knows those prospective customers would have to travel great distances to visit their facilities located in Edina, Minnesota. So they created a virtual tour to help save on travel time and money, while providing an accurate view of what their data center looks like.
Want to see their tour? Watch the video below.
I chatted with Enventis Senior Marketing Specialist Elke Zimmermann about the making of the Enventis Data Center Virtual Tour video, the results that came out of it, and tips for creating your own virtual tour. Read More »
Last month, James Sharp wrote about Cisco Advanced Services, and how together with partners, Cisco can offer Canadian businesses the services they need, when they need them.
James goes on to say how there are specific ways advanced services can help depending on which stage of the lifecycle you are currently in. This makes me think of food, and how meals during the day help keep me running efficiently and effectively, just like the services Cisco offers for your data center during different stage of the lifecycle process.
Didn’t your parents always tell you that breakfast is the most important part of the day? Well, without proper planning, you will certainly be in a hard place to begin building. Planning services assess your current data center and provide in-depth recommendations for building and managing.
Lunch involves design and implementation. No, there’s no nap after.
If you don’t have hearty dinner, you may not be on the top of your game for the next day. Managing is all about being proactive by anticipating issues before they arise and optimizing performance.
And as for dessert? Read what James has to say about his personal experiences with advanced services and Cisco customers:
We talked before about how over 150 customers from 50 different network operators and enterprises met last month at Cisco’s campus in Richardson, Texas, to attend the Spring 2012 Packet Optical Networking Conference (PONC). Besides collaborating on best practices and future requirements in IP and optical solutions, attendees also had an opportunity to view Cisco’s extensive “brownfield” 100G DWDM demo setup. It consists of over 1000 km of fiber, with 10G services and shows how we can plug-n-play 100G services onto existing live systems. This is a critical requirement for customers who must maintain business continuity while still upgrading the capacity of the network. It’s also using the same technology we showed with EANTC that could go to Read More »
The promise of Big Data has inspired many visions of transformation and opportunity. Big Data has even been compared to oil in the late 19th century, when it stood ready to fuel a new age of unprecedented growth. But this will happen with Big Data only if information can be refined, sorted, and moved in real time to the points where it will create value.
Big Data was front and center at the New Digital Economics EMEA Executive Brainstorm & Innovators Forum, June 12-13 in London. This event, with its unique brainstorming format, incorporated four tracks: Telco 2.0, Digital Commerce 2.0, Cloud 2.0, and Digital Things 2.0. Across tracks, data played a significant role in all its forms: big data, small data, and personal data. In general, attendees were uncertain if Big Data is “the next big thing”—or maybe just overhyped.
One thing, however, is clear: a flood of data – terabytes to Read More »
Co-written by Joe O’Connor, Senior Executive Director, Cisco Smart+Connected Communities
Seattle, famous for technology and innovation, couldn’t be a more perfect place to attend and participate in the 2012 Every Building Conference & Expo hosted by Building Owners and Managers Association (BOMA) International and BUILDINGS. This summer meeting is one of commercial real estate’s premier events and a place to develop new ideas and showcase Cisco’s commitment to the smart+connected real estate industry.
Cisco’s participation at the conference will be multi-faceted. As a Cornerstone Partner with BOMA, we will present to other industry professionals on Cisco solutions and hear from other partners about how they have put their ideas to work to advance commercial real estate offerings. We will also be participating in three panel sessions focused on the role of technology innovation in shaping the real estate industry. Read More »