The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never before. And they must offer the kinds of contextual, personally relevant experiences that will optimize their merchandise mix, create faster inventory turns, and drive greater customer engagement.
Yet, as a recent Cisco study revealed, offline retailers – or retailers that combine on and offline capabilities – have their own unique advantages – if they step up to the opportunities of the Internet of Everything (IoE) economy. By blending the benefits of the physical store — such as the ability to touch, compare, and try on products — with the benefits of the virtual world, retailers can create a new value proposition that can’t be matched by their online-only competitors. In the process, they not only drive their own industry’s disruption but challenge for market leadership.
Learn more by reading Mala Anand’s blog here.
Tags: Cisco, context, Internet of Everything, IoE, Mala Anand, retail, shopper
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
I might have ended my coverage of Partner Summit last week, but Rick Snyder posted a great look back at this year’s event in Montreal. Rick provided some insight on just how “Being Bold” inspired some of Cisco’s moves at Partner Summit.
Be sure to check out Rick’s recap and let us know what you think!
New SmartPlay Select Program
Great blog this week from Jeremy Foster on the new SmartPlay Select Program. Want to know how it can help you as a Cisco partner? Check out Jeremy’s blog to learn just how the new program works and to get information on a couple of other ongoing SmartPlay programs as well. Read More »
Tags: #ciscops15, Cisco, partner, partner summit, smartplay select, Weekly Rewind
Lots of excitement and energy continue to surround NFV (Network Function Virtualization), and it is getting even better. During the charged atmosphere at the inaugural NFV Congress in San Jose, we were delighted by more than just technology posturing, including the availability of SDN (Software Defined Networking)/NFV platforms like Cisco’s Virtual Managed Services Solution that enable Deutsches Telekom’s International CloudVPN, and Telstra’s Symphony initiative for Unified On-Demand services.
The focus of the discussions this year shifted from cost cutting towards how NFV Read More »
Tags: business transformation, Cisco, data center, epn, esp, evolved programmable network, evolved services platform, Intel, network function virtualization, network functions virtualization, NFV, open source, SDN, Service Provider, software defined network, virtual managed services
Cisco launched the original SmartPlay program in 2010. Since then our partners have seen tremendous momentum from special Unified Computing System (UCS) bundled offers. It has been the ‘go to’ program for our partners to accelerate the sales cycle into new & existing UCS accounts, and it was the catalyst for our online build and price tool that went live in 2011. Now we are continuing to evolve the program to meet the needs of the market with the new SmartPlay Select Program.
Partners spoke. We listened.
We spent a lot of time talking to partners, customers and the Cisco field teams to understand what worked and where we could improve the SmartPlay program. We heard you loud and clear that you needed more flexibility and greater partner protection in your deals. You needed out of the box memory installs and greater quantities so you could scale. We get it, and we are delivering.
From your feedback, we’ve made many improvements to the program:
- The elimination of pre-configured bundles gives you the flexibility to build the perfect “Select” bundle based on your customer’s needs – now you can build-your-own-bundles
- Partner protection was added to ALL SmartPlay Select offers via Opportunity Incentive Program (OIP), Teaming Incentive Program (TIP), and New Account Breakaway (NAB) for Cisco UCS – across all offers
- Cisco ONE Foundation for compute included with each Server
- Quantity limitations were greatly increased- buy up to 50 servers!
- Memory options are now factory integrated in the SmartPlay Select server of your choice;
- Try & Buy eligibility
- We’ve expanded the choices of SmartNet [LINK] offerings available
Read More »
Tags: Cisco, partner, smartplay, UCS
We’re accelerating the speed at which we generate, test, and bring ideas to market. New digital work styles with social platforms, mobility, cloud, and video conferencing allow us to move faster.
To stay competitive and agile, companies are knocking down boardroom walls — physically and virtually. They’re turning toward a digital workspace where employees can collaborate across the table or around the globe. No matter the size of your organization, you have many options as you build a digital workplace strategy.
Business Value of a Smart Workspace
Stakes are high both in local and globally competitive markets. To keep pace with demand, you need to meet your performance and production objectives. As you think about budget allocation for real estate, consider workplace transformation as a good place to start. It’s about choosing the right infrastructure and securing your digital space. And mobility is always a key factor.
Employees want flexible options and to pick which devices they use. They want to choose where they work, which means they want to participate in online meetings with video and have access to cloud-based mobile apps. Read More »
Tags: Cisco, Cisco Spark, Cisco SX20 Quick Set, collaboration, digital workspace, virtual meeting