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Cisco’s Visual Networking Index: Understanding the Evolution of Internet Users, Devices and Connections

Today’s networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile Internet Protocol (IP) networking trends are being driven largely by the combination of video, social networking, and advanced collaboration applications, termed “visual networking.”  In fact, total Internet traffic has experienced dramatic growth in the past decade alone. Take a look at this interactive infographic from Cisco that shows key trends and forecasts the growth of global IP traffic from 2013 to 2018. You can choose a category and filter the geographic regions in the map to view the impact of global IP traffic. According to Cisco’s Visual Networking Index (VNI), globally, there will be 20.6 billion networked devices by 2018, up from 12.4 billion in 2013. VNI is part of Cisco’s ongoing effort to forecast and analyze the growth and use of IP networks worldwide. VNI also forecasts that global Internet Protocol (IP) traffic will increase nearly three-fold over the next five years due to more Internet users and devices, faster broadband speeds and increased video viewing. Global IP traffic for fixed and mobile connections is expected to reach an annual run rate of 1.6 zettabytes – more than one and a half trillion gigabytes per year by 2018.

So who and what are responsible for the projected increase in overall internet traffic?

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Carrier Wi-Fi for the Retail of Tomorrow

By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions

When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments.  We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.

It is so exciting to see this vision coming to life all around us.  One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland.  Stary Browar is more than a mall.  It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.

Stary Browar

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Data Man: The power to turn piles of data in competitive insight

September 17, 2014 at 7:30 am PST

In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Data Man!

Are you ready to “be what’s next?” One way to ensure you are what’s next is to have the information you need to identify market opportunity. It’s not just enough to have the data though, you must be able to analyze it properly, and that is where Data Man fits into your organization.   Read More »

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Cisco Announces Intent to Acquire Metacloud

Today, Cisco takes another important step towards realizing our plans to create the world’s largest global Intercloud – a worldwide network of interconnected clouds and cloud service providers.

Our intent to acquire Metacloud, an OpenStack-based private cloud-as-a-service company, advances our strategy and delivers value to customers—right now. Metacloud provides IT teams with another way to accelerate their journey to the cloud and to gain an on-ramp to the Intercloud. By catalyzing the creation of the Intercloud, Cisco can fundamentally transform how IT and cloud services are bought, sold, aggregated and consumed.

Cisco’s vision is for an OpenStack-based Intercloud that allows organizations and users to combine and move high-value workloads – including data and applications – across different public or private clouds as needed. Doing so easily and securely, while maintaining essential network and security policies as well as full compliance with local data sovereignty laws, is critical.

Metacloud deploys, operates and manages OpenStack-based production-ready private clouds in any customer data center. Together, Cisco and Metacloud will enable the creation of hybrid cloud environments that combine service provider public cloud deployments with remotely-managed OpenStack private clouds. Bottom line for customers: More agility for less money.

Our customers and partners see the value proposition clearly and have rallied around Cisco’s Intercloud vision and strategy over the last year. Many leading companies are working with us in the adoption of the Intercloud. Among them, key service providers and cloud providers, as well as important technology partners, including Dimension Data, Johnson Controls, NetApp, Red Hat, Sungard, Telstra, and VCE.

Metacloud will become a critical part of our Cloud Services portfolio under the leadership of Faiyaz Shahpurwala.

Stay tuned for more details in the weeks to come!

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Cashing in on Software Defined Network (SDN)

When it comes to software-defined networking (SDN), much of the buzz is on reducing networking complexity and costs. Those are good but can SDN help you make money along with saving money?

Simply, yes! Here are three ways we can look at achieving that:

  • Repurpose existing services onto a SDN making them more flexible at a lower cost – you can achieve higher margins and/or expand your market reach. Read More »

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