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Cisco and VBrick – Enhancing Enterprise Webcasting for Cisco Collaboration Customers

Over the past five years, we’ve seen an incredible shift in the way that organizations all over the world are using video every day. From an engineering team conducting their weekly meeting from multiple locations around the globe, to an employee being able to join an all-hands meeting from an iPad while on their balcony in Beijing, video has become a critical part of the workplace.

And it’s not just real-time video; more and more employees are demanding ways to keep that video content, to record and share it for later playback on any device. As a market leader in enterprise video, Cisco developed our Capture-Transform-Share portfolio to enable customers to get more out of their video collaboration investments and extend the life and the value of video with solutions for video recording, streaming and playback. Today, we’re excited to announce that as part of our Capture-Transform-Share strategy, we are working with VBrick to offer their enterprise webcasting solution, VBrick Rev, to our customers.

A Cloud-based offering for enterprise webcasting

First and foremost, VBrick supports some of the most popular use cases of video – from delivering live video streaming over Read More »

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4K Broadcast Trialed in End of Year Lakers Game- Come see it with Cisco at NAB!

Ken DumontGuest blog written by Ken Dumont, Business Development Manager, Cisco Service Provider Video Software & Solutions

Maybe you saw this, maybe not: Just before Christmas, LA Lakers fans were met with the unsettling news that their high-scoring hero, Kobe Bryant, would be benched, for tired legs. However, that same night something else earth shattering was going on. (It’s LA I had to throw in an earth quake reference) In the background, cable broadcast history was being made: The proof-of-concept transmission of the game, played against the Golden State Warriors, in UltraHD.

And not “just” UltraHD: the game was broadcast in 4K .60p.10-bit which translates to 4 times the resolution of normal HD, 60 frames per second with 10-bit color sampling. Here’s what happened: The scene was downtown LA, it was the night before Christmas Eve, 2014, Read More »

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Enterprise Connect 2015 – it’s about communication, not technology

Let’s step into the “way back machine.” It’s 1985, and my friends and I are waiting in a long line to purchase U2 concert tickets. We are beyond excited; they are coming to the Worcester Centrum and we are determined to score tickets for this momentous event! It’s a very, very long line at the local record store, the only one in town that sells concert tickets.

Remember those days? Not many choices and lots of in-person interactions that were time-consuming, but we didn’t know the difference back then.

It took a long time to make it to the front of that line, and you never knew if the tickets were going to be sold out before you got there. It was a wait-and-see game with very few choices.

EC Lenore blog

In 2015, most of us couldn’t imagine dealing with that. We have grown accustomed to having many choices on how and when we communicate. This has greatly changed the research and purchase process, which in turn has driven the need for the highly-responsive customer care companies are starting to provide.

How does this relate to Enterprise Connect 2015? Read More »

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Is Big Data the Eyeballs of the Dot-Com Era?

Remember the halcyon days of the Dot-Com era? A frothy stock market, venture capital money flowing like water and famous sock puppets characterized the exuberance of the day. One company (Boo.com) spent $188 million in just six months to create an online fashion store. And 16 start-ups spent over $2 million each for a 30 second advertising slot during Superbowl XXXIV to crow of their existence. But, all of the money didn’t matter – the mantra was all about capturing “eyeballs.”

The business theory of the day was that if you could get people to your website (the eyeballs) then somehow the money would come gushing in. You were a heretic if you questioned how that would happen. Eyeballs were a very monetizable item, so the more of them the better. Of course, we know what happened. The Dot-Com era came to a Read More »

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Cisco Marketing Velocity 2015 is Just Around the Corner

MVPS

Cisco Marketing Velocity 2015 will be here before you know it. We will kick things off this year on April 27 in Montreal, in conjunction with Cisco Partner Summit 2015. This is the first year we will be holding Marketing Velocity and Partner Summit together. What a great opportunity for sales and marketing folks to spend the week together in Canada!

I imagine most of you that will be heading to Canada with us are already gearing up for the trip, but I wanted to take just a moment to remind you of a couple of things about Marketing Velocity. Before I dive into the details, take a look at my quick video and then I’ll set you up with everything you need to know about the upcoming event.

As you can see, I am tremendously excited about the opportunity for sales and marketing to interface due to having Cisco Marketing Velocity and Cisco Partner Summit at the same time. Marketing Velocity will still be the same great event, and Marketing Velocity participants will be able to participate in Partner Summit for the remainder of the week! Read More »

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