As I mentioned at the end of Marketing Velocity 2014, I am starting a fun blog series based on the marketing superheroes introduced at the event in Chicago. I will spend the next few months talking individually about the five superheroes we introduced at Cisco Marketing Velocity:
Wonder Vision – The power to see what no one yet can see
Alchemist – The power to blend art with science in a way no one can ignore
Super Voice – The power to reach millions at the same time
Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
Mega Mentor – The power to get the most from others
First off this week, Wonder Vision!
“Business as usual” is no more, and marketing super powers such as Wonder Vision are needed to keep pace with the unprecedented change in our industry. Read More »
A lot can change in 25 years. At the first Cisco Live (then known as Networkers conferences) in 1989, 200 geeks gathered for the inaugural event. Fast forward to three weeks ago, when we welcomed a whopping 25,000 attendees into the arms of our namesake, beautiful San Francisco.
We heard there was some interest in how the network performed at the show, so I wanted to share some of the interesting statistics about the network at Cisco Live! I shudder at the thought of the ancient network from 25 years ago. So here we go:
Wi-Fi Client Devices
This year we saw 30,705 unique devices, with 7000 in the theater for John Chambers’ keynote.
# of Unique Clients
# of Sessions
# of Unique Users
# of Unique APs
Avg Users per AP
Max. Concurrent Connected Wi-Fi Devices
There was a peak of 14216 concurrently connected device at SF this year.
Sooner or later we all feel like throwing up our hands and cursing the complexity of modern life. But while technology may seem the chief culprit in making things unmanageable, it is also the ultimate solution to complexity.
In the Internet of Everything (IoE) era, it is particularly important for business leaders to understand the power of technology to simplify our lives and support informed decision making. And this was a core theme at Sapphire Now 2014, an event in Orlando, Fla., that I was privileged to attend last week.
By using network technology to integrate people, process, data, and things, IoE counters complexity in unprecedented ways. In a city, this can involve something as simple as cutting the time it takes to find a (connected) parking space. Or IoE technologies can scale up to reroute traffic lights; for example, to head-off highway backups before, during, and after a large event.
In a brick-and-mortar retail setting (a key area of discussion at Sapphire Now), IoE can alleviate the complexity of managing customers, staffing, and products. With data from multiple sources comes heightened, real-time awareness, empowering managers to react faster than ever. For example, they can then stock shelves and reorganize staff in response to constantly changing levels of demand. With predictive analytics they can even respond before a customer rush begins.
The idea of hyper-aware, real-time decision-making resonated during a Sapphire Now panel discussion titled Thrive in the Digital Networks of the New Economy. I was honored to share the panel with such luminaries as Erik Brynjolfsson of MIT; Michael Chui of McKinsey Global Institute; and Jai Shekhawat, Deepak Krishnamurthy, and Vivek Bapat of SAP. And there was much discussion on the impact of bad decisions on failed organizations. Which is why we all take such an interest in technology that enables good ones.
There’s been some speculation about the performance of the AP2700--just how good could our latest AP fly under stress? We were talking with Blake Krone and Sam Clements from the No Strings Attached Show, where they produce independent discussion and commentary on a variety of wireless equipment and technology across vendors. The idea came up that they could do an independent performance test on the Cisco Aironet AP2700. The guys received no compensation for the testing with the exception of arranging their travel out to Richfield, OH facility for the testing. We also provided 2 AP’s per person just in case they wanted to do some further testing.
Sam & Blake along with several Cisco TMEs loaded up an AP2700 with 100 real clients to see what happens. The testing was meant to be as real world as possible, so they did things like setup the clients at varying distances and angles, use a mix of 11n and 11ac clients, tested with CCO code (7.6MR2), and even factory reset and configured the controller then in front of Blake and Sam to show there’s no funny business. The idea being, if you had 100 clients, and wanted to do the testing yourself and repeat the results, you could. I don’t want to spoil the results, so head to www.nsashow.com/AP2700/ to check out the whitepaper.
Led by Cisco Senior VP John Kern, the supply chain operations team here at Cisco has undergone an extensive transformation and continues to be recognized globally as a best-in-class practitioner. With more than a thousand contract manufacturing and component suppliers, logistics (3PL) and other service partners, along with more than 25,000 orderable product IDs—which are broadly mixed amongst build cycles of engineer-to-order, configure-to-order, build-to-order and build-to-stock—the complexity and global scale of what our Cisco-resident supply chain gurus deal with on a daily basis could be staggering for some organizations but is managed with excellence by CSCO. Beyond the outstanding development and fulfillment supply chain and manufacturing management services rendered, CSCO has served as a tremendous expert asset and executive connection for our go-to-market expansion with manufacturing customers’ lines of business, particularly related to the Internet of Everything (IoE) market transition.
The splashy ad below illustrating a vision for the Internet of Things (IoT) has become much more of a reality and the technologies and products shown are in use within Cisco’s supply chain ecosystem today.
Recently, two Cisco colleagues — Edna Conway, VP CSCO and Chief Security Officer and Bob Dean, Director, Manufacturing and Energy Vertical, co-authored an excellent article for Manufacturing Leadership Journal entitled ‘The Fourth Dimension of Supply Chains’. The article highlights how new technologies are empowering supply chains as never before, and how they are also exposing enterprises and ecosystems to new risks. Cisco’s comprehensive approach to mitigate risks and bolster confidence across the supply chain focuses on the four areas of malicious modification/substitution of technology, counterfeit products (both raw materials and finished goods), the security component of supply chain resiliency and misuse of intellectual property.
Discipline surrounding that fourth topic of securing intellectual property has become an even greater concern in the face of new business models and innovations with the application of IoE in manufacturing. Best-in-class manufacturers are, like Cisco, increasingly leveraging their supply chains and ecosystems to develop offering portfolios balanced between sustaining and disruptive innovations that are derived from scrutinized customer segmentation and guided by such principles as value-driven design discipline, cross-BU portfolio platform awareness and rationalization, differentiated solution-service bundling, and connected system-level lifecycle services (e.g., Product as a Service). All of these design and innovation processes require immersive and intimate collaboration with customers and across supply chains.
Cisco’s relevance to enable manufacturing supply chain and innovation strategies to achieve more transformative business outcomes has never been greater: