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Resonate with your Customers – Market your Master Specialization

October 1, 2014 at 7:30 am PST

As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization.  We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your company. We want to help you create an image of sturdiness, credibility and a high level of confidence with your customers as they embark on high risk or complex business projects.

You may have heard about our heightened focus and continued commitment to our Master Specialized partners at Partner Summit back in March. Also, you may have recently read about the Master Specialization history, business benefits and the dedicated marketing campaign designed just for you in Steve Benvenuto’s blog.

If you are not yet aware, here are 5 key elements that you can immediately take advantage of to build the awareness for your Master expertise and boost your sales:

CRN Page1) Market Yourself: Subscribe to our Resources and Tools

The heart of your business success lies in your marketing.  Seth Godin, a top marketer, in his TED talk professes that marketing is less about the actual product, and more about whether you can get your ideas to spread. Our Master Specialization website on Cisco Partner Central and Learning Center hosted on CRN offer valuable nuggets of knowledge: videos, success stories, Q&As, informational guides, presentations to name a few, collectively and individually on Master Collaboration, Master Security, and Master Cloud Builder. Download these assets, read through the valuable information, and share the stories, along with your own. Set the groundwork for long term business relationships by raising awareness through marketing. Read More »

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Globe University rolls out innovation over Cisco WLAN

September 30, 2014 at 12:21 pm PST

For the past 125 years, Globe University has focused on hands-on training to ensure the career success of students offering associate, bachelor’s, master’s and doctorate degrees, as well as diploma and certificate programs.  A recent article from the magazine Campus Technology showcases how they are pioneers in adopting new technology in the classroom. They have a systematic program dubbed as edUX (Educational User Experience) to integrate tablets into every program they offer. In addition, they work with an e-book platform called VitalSource and use Blackboard technology in the classrooms. Students are also encouraged to use technology. For example, math and science instructors use videos from the Khan Academy, the business school recommends Twitter accounts and the librarian encourages using EasyBib for book citations.

Campus Technology

In the past few years Apple introduced mDNS services such as AppleTV, file servers and printers that use a Zero Config-based technology for service advertisement and discovery called Bonjour. While this technology works well in the home, which is a flat L2 network, when it is deployed in a K-12 or enterprise, it does not lend well over a L3 network. In 2013, Cisco introduced Bonjour Services Directory on the AireOS 7.4 and Service Discovery Gateway (SDG) on the Catalyst 3K, 4K, 6K and 5760 Series controllers with release IOS-XE 3.3. The future releases further optimized the functionality in 7.5 release, 8.0 release and IOS-XE 3.6 release. In this blog, I will share deployment details of unified access at Globe University and how they use Application Visibility and Control (Cisco AVC) to track applications in their network and the Bonjour Services Directory to manage AppleTVs in the classroom.

Read More »

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New Smart City Opportunities for Service Providers

Tremendous new opportunities are being created for technology vendors and service providers as cities around the world look to build out smart cities to reduce municipal costs, tap new sources of revenue, and improve the overall quality of urban life. The previous blog (Smart Cities Are a $7.5 Billion Annual Opportunity for Technology Providers) described all of the essential requirements of the smart city architecture and quantified the great opportunities for technology vendors and partners to help to create and operate these digitally smart cities of the future.  The last question to address is what are the specific opportunities for SPs and where should they play to extract the most value from the deployment of smart cities?

The potential revenue opportunities available to SPs depend upon the strategic fit to their business.  Specifically, we evaluated the opportunities across three strategic fit criteria:

  1. Core Business – How closely is the solution or service aligned with the SP’s core business (e.g., using existing assets, leveraging current business operations and expertise, in regional footprint)
  2. Stretch – To what extent would new investments or operations be required to deliver the solution or service (e.g., Capex for new assets, creation of new business operations, acquisition of new expertise, out of region play)
  3. Deal Dependent – To what extent would the nature of the deal and the governance structure influence the potential revenues available? (e.g., vendor or lead, city investment or PPP)

Assessing the smart city revenue opportunities across these criteria reveals a number of strategic options for how SPs can think about approaching the smart city opportunity: Read More »

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Enabling Data Center Services with RISE : Remote Integrated Services Engine

Data Centers are becoming increasingly smart, intelligent and elastic. With the advancement in cloud and virtualization technologies, customers demand dynamic workload management, efficient and optimal use of their resources. In addition the configuration and administration of Data Center solutions is complex and is going to become increasingly so.RISE

With these requirements and architectures in mind we have a industry first solution called Remote Integrated Service Engine (RISE).  RISE is a technology that simplifies provisioning, out of box management of service appliances like load balancers, firewalls, network analysis modules. It makes data center and campus networks dynamic, flexible, easy to configure and maintain.

RISE can dynamically provision network resources for any type of service appliance (physical and virtual form factors). External appliances can now operate as integrated service modules with Nexus Series of switches without burning a  slot in a switch . This technology provides robust application delivery capabilities that accelerate the application performance manifold.

RISE is supported on all Nexus Series switches with services like Citrix NetScaler MPX, VPX, SDX and Cisco Prime NAM with many more in the pipeline.

Advantages & Features

  1. Simplified Out-of-Box experience : reduces the administrator’s manual configuration steps from 30 to 8 steps !!
  2. Supported on Citrix NetScaler MPX, SDX, VPX, and Nexus 1KV with VPX
  3. Supported on Cisco Prime Network Analyzer Module
  4. Automatic Policy Based Routing - Eliminates need for SNAT or Manual PBR
  5. Direct and Indirect Attach mode integration
  6. Show module for RISE
  7. Attach module for RISE
  8. Auto Attach – Zero touch configuration of RISE
  9. Health Monitoring of appliance
  10. Appliance HA and VPC supported
  11.  Nexus 5K/6K support (EFT available)
  12. IPV6 support (EFT available)
  13. DCNM support
  14. Order of magnitude OPEX savings: reduction in configuration, and ease of deployment
  15. Order of magnitude CAPEX savings: Wiring, Power Rackspace and Cost savings

For more information, schedule an EFT or POC Contact us at nxos-rise@cisco.com

Resources

RISE press release on Wall Street Journal : http://online.wsj.com/article/PR-CO-20140408-905573.html
RISE At A Glance white paper: http://www.cisco.com/c/dam/en/us/products/collateral/switches/nexus-7000-series-switches/at-a-glance-c45-731306.pdf
RISE Video at Interop: https://www.youtube.com/watch?v=1HQkew4EE2g
Cisco RISE page: www.cisco.com/go/rise
Gartner blog on RISE: “Cisco and Citrix RISE to the Occasion”: http://blogs.gartner.com/andrew-lerner/2014/03/31/cisco-and-citrix-rise-to-the-adc-occasion/

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Where’s Waldo? Getting Past “Go” with Mobile Workers

Organizations today face many challenges when it comes to providing an optimum work environment. How can you turn your office space into a next-generation workplace? The answer is collaboration technology. Collaboration technology enables you to create workspaces that meet the changing needs and preferences of your employees. You can connect the unconnected, improve employee engagement, and address the realities of an increasingly virtual work environment.

In my experience, keeping pace with rapidly changing employee preferences and aligning technology requires organizations to update network infrastructure design. They need to expand employee capability and flexibility while strengthening overall network security. As more devices come online through the Internet of Everything (IoE), the workplace must evolve. And evolve in a way that meets employee needs and encourages collaboration, especially across global teams.

Business Challenges

Our organizations face many challenges when it comes to providing optimal work environments, including:

  • Enhancing employee collaboration within geographically dispersed teams
  • Encouraging more efficient work
  • Minimizing the cost and disruption of deploying new IT hardware and applications
  • Retaining the best employees

As I covered in a previous post, I think it’s important for Read More »

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