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Cisco Marketing Velocity 2015 is Just Around the Corner

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Cisco Marketing Velocity 2015 will be here before you know it. We will kick things off this year on April 27 in Montreal, in conjunction with Cisco Partner Summit 2015. This is the first year we will be holding Marketing Velocity and Partner Summit together. What a great opportunity for sales and marketing folks to spend the week together in Canada!

I imagine most of you that will be heading to Canada with us are already gearing up for the trip, but I wanted to take just a moment to remind you of a couple of things about Marketing Velocity. Before I dive into the details, take a look at my quick video and then I’ll set you up with everything you need to know about the upcoming event.

As you can see, I am tremendously excited about the opportunity for sales and marketing to interface due to having Cisco Marketing Velocity and Cisco Partner Summit at the same time. Marketing Velocity will still be the same great event, and Marketing Velocity participants will be able to participate in Partner Summit for the remainder of the week! Read More »

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Exploring Virtual Partner Summit 2015

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Cisco Marketing Velocity and Partner Summit are coming up soon, and if you aren’t attending the live event in Montreal, there’s still time to register for Cisco Virtual Partner Summit (VPS). You will be joining thousands of Cisco partners from around the globe for information from Cisco Marketing Velocity and Cisco Partner Summit keynotes, executive chats, and breakout sessions on business-critical topics.

So what’s in store for VPS this year? When you enter VPS, you will see a range of options and tabs that will allow you not only to register for sessions, but also review speaker and related information for these sessions, VPS Dialog information, and get updates on Business Transformation Sessions.

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You’ll be able to view the live keynote presentations happening from the main stage in Montreal (replays will be available until June 06), and also participate in breakout sessions targeting different technology segments, business transformation strategies, and market opportunities specific to each region and presented in local times and languages. Read More »

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Cisco Partner Weekly Rewind – April 3, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Raja Sundaram was back this week with a great look at how industry OEMs and tech partners work together to deliver business outcomes for customers. We all know that customers are becoming more and more focused on developing the business outcomes that make them successful.

In his blog, Raja does an artful job of explaining how partnering with OEMs and tech partners provide incredible opportunities in the market.

Partner Voices

I recently had the opportunity to speak with Geoff Webb, Senior Director, Solution Strategy for NetIQ and he gave me some great insight into the Internet of Everything (IoE). As part of our ongoing Partner Voices series, I of course passed that information along to you. Take a look and let me know what you think in the comments section. Read More »

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Carpe diem – Seize the day! Inspiration from everyday heroes of CEWN


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Anuja SinghGuest Blog and Interview by Anuja Singh

Welcome to our monthly Cisco Empowered Women’s Network (CEWN) segment about role models. We all make resolutions and set goals to improve ourselves– but somewhere along the way, life interrupts our plans, we find ourselves juggling different priorities and invariably things get dropped. In this segment, you’ll find inspiration from ordinary people who have achieved extraordinary results. Everyone featured in this series has faced challenges and opportunities that the rest of us can identify with; let’s draw inspiration from the choices they made and aspire to the outcomes they created.

Rima Alameddine

Rima leads the New York Enterprise Sales business for Cisco, which consists of large Fortune 500 companies in the NY Metro area. Rima brings a wealth of diverse experiences to the business having worked in Read More »

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Industry OEMs and Technology Partners: Working Together to Deliver Business Outcomes for Customers

I woke up this morning thinking, “Aren’t we lucky to be in this industry at such a fascinating time?” Gartner refers to it as the Nexus of Forces; IDC deems it the Third Platform (the first platform was mainframe and the second, client/server); and at Cisco we call it the Internet of Everything — the networked connection of people, process, data, and things. By whatever name it’s referenced, the upshot is there are tremendous implications for anyone doing business in today’s world. The technological capabilities made possible by this quantum digital shift are a game changer for those who provide IT solutions, those who apply them, and how they are used. 

Empowered by the unprecedented possibilities of digitizing their businesses, customers are migrating from technology-based purchases to business outcome-based IT solutions. This transition requires IT vendors to re-imagine the ecosystem of companies required to build, deliver, integrate, and support these solutions. The ecosystem must ensure the business outcomes (cost reduction, margin expansion, revenue growth, etc.) are achieved, and needs to include solutions-focused Industry OEMs (original equipment manufacturers). Specifically, I’m referring to Industry OEMs that build solutions like process control systems, medical devices, and plant floor systems, along with OT (operational technology) and IT integrators, Independent Software Vendors (ISVs), consulting partners, and Value Added Resellers (VARs) among others. These new ecosystems are critical to delivering what customers are really looking for — not products; not services; but solutions that address their business needs. Read More »

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