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Small Business – Make it Big with Positive Customer Experience

Last week, I had an opportunity to attend an event for small and medium-sized businesses. It was an amazing experience. The business leaders there shared a passion for their solutions and a desire to take their companies to the next level and “make it big”. In a technology-enabled world, the features and functionalities of a product or service typically do not provide a sustainable competitive advantage. It’s certainly possible to grow a company if planned well. So why do only a few small businesses succeed in “making it big”?  What differentiates companies and how do certain small companies become large enterprises?

The answer lies in understanding the end-customer behavior of such businesses. Typically, small companies expand based on their initial customers, who become their “brand ambassadors”. This is especially true with social media. Typical buying behavior no longer depends only on a supplier’s marketing activity. It’s largely driven by word-of-mouth from happy or unhappy customers.

Total Customer Experience                                                                  

Customers engage your business at multiple touchpoints – far more than ever before. And in the end, the total customer experiences across those touchpoints makes them happy or unhappy (Figure 1).

Figure 1 – Connecting the customer journey

Figure 1 – Connecting the customer journey

The “Total Customer Experience” for a particular customer becomes Read More »

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Cisco Ships Millionth IVR Port

Cisco achieved a major milestone in the interactive voice response (IVR) industry in December, 2013 as we shipped our one millionth IVR port.  This includes cumulative shipments of new ports of the award-winning Cisco Unified Customer Voice Portal, Cisco Unified IP-IVR, and IVR ports shipped with Cisco Unified Contact Center Express.  This achievement is all the more remarkable given that we’ve been in the IVR market for just ten years.  In that time we’ve also become (and remain) the world’s top IVR vendor–by a wide margin.

In addition to our success in the IVR market, Cisco continues to grow and lead in the contact center industry.  To date, we have shipped nearly 3 million contact center agent seats, providing front line business personnel with the resources needed to maintain relationships with customers.  Cisco shipped 900,000 seats in just the past two years, and over the last three years, Cisco has closed the market share gap with Avaya by nearly 10 points worldwide and by over 22 points in North America.

On average more than 2,600 businesses purchase Cisco Contact Center products each year, from small and medium-sized companies to very large enterprises in markets ranging from healthcare, finance, and education to communications, travel, entertainment, and retail.  Cisco Unified Contact Center solutions remain key components to managing multiple, simultaneous customer interactions over the phone, via real-time chat, web collaboration, social media, and email.

Our sustained success in IVR and contact center is a testament to our differentiated architecture, award-winning customer care solutions, a rich partner ecosystem, and a knowledgeable, energized sales force.

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