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Bayer Leverkusen Blazing A Trail For Bundesliga & Football Experiences

Yesterday, Bayer 04 Leverkeusen announced that they will work with Deutsche Telekom and Cisco to install Cisco Connected Sports solutionsStadiumVision, Connected Stadium Wi-Fi and StadiumVision Mobile, to make BayArena the most technologically advanced football stadium in Germany.

In BayArena, video and mobility offerings will be core to delivering one the most connected and interactive fan experiences in international football, and all of sports. StadiumVision will centrally manage high definition video and digital content delivery to approximately 500 high-definition video displays, Connected Stadium Wi-Fi will give thousands of fans reliable and fast access to the Internet, and StadiumVision Mobile will deliver live video to those connected fans’ mobile devices, through the planned Bayer 04 app.

Wolfgang Holzhaeuser, Bayer 04’s managing director, stated, “The project heralds a new dimension in communication between the club and its fans – one that will boost fan loyalty and offer more information and entertainment. We’re blazing a trail for the Bundesliga.”

Bayer 04 is leading the way for sports venues in Germany, and embody what Rob Lloyd, Cisco President, Development and Sales, said recently; “leaders recognize the new fan experience must be a connected one, capable of delivering new experiences and enabling fans to use their personal mobile devices to interact at all times.”

This next generation fan experience is coming to BayArena, and fans attending Bayer 04 Leverkeusen games. It is immersive, exciting, and just the beginning. As Cisco CEO John Chambers wrote, we are looking ahead to the possibilities for sports and entertainment as part of the Internet of Everything – the convergence of data, people, and things.

StadiumVision Mobile is the perfect example of what the new fan experience will look like. This video from Fast Company showcases how the solution allows fans to connect to the action through their personal mobile device at Barclays Center during Brooklyn Nets games.

At Cisco we are committed to delivering for leagues, venues, teams, and ultimately the fans. Because we are fans; and we want this experience at the games we attend.  Bayer Leverkusen and Deutsche Telekom are helping make this a reality in Germany.

Left to Right: Dirk Backofen, Deutsche Telekom; Wolfgang Holzhaeuser, Bayer 04 Leverkusen; and Michael Ganser, Cisco; at the press conference announcing the installation of Cisco Connected Sports Solutions at BayArena.

Left to Right: Dirk Backofen, Deutsche Telekom; Wolfgang Holzhaeuser, Bayer 04 Leverkusen; and Michael Ganser, Cisco; at the press conference announcing the installation of Cisco Connected Sports Solutions at BayArena.

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From the Grammy’s to LA Kings Hockey – Transforming STAPLES Center to Deliver a Technologically Advanced Fan Experience & Drive Business Impact

“What they are doing for our fans – on a daily basis, at every one of our games, be it during the day or at night – is truly remarkable. We are able to create a better experience for our fans using this technology. Our only wish is that we had done this a little bit earlier.”
Todd Goldstein, President, AEG Global Partnerships

Cisco recently upgraded the digital capabilities at STAPLES Center, one of the premier sports and entertainment venues in the world that hosts four major sports franchises (LA Lakers, LA Clippers, LA Kings, and LA Sparks) and more than 250 events a year (Grammy’s, concerts, etc.), so the venue could better service its fans.

The result? Over the past year AEG (the operator of the facility) has been able to deliver a more engaged fan experience and is seeing a strong return on its investment from the digital and dynamic menu boards at concession stands. For example, AEG saw a 9 percent increase in revenue (year over year) from concessions for Los Angeles Kings games. Even more impressive was the 400 percent increase in revenue (year over year) from select promotions offered this past season (2011).

Cisco delivered a Connected Stadium environment, including Cisco StadiumVision, an innovative digital video and content delivery system that transformed STAPLES Center and provides fans with a more memorable experience.  All of this was done over the course of just a few months and AEG never missed a beat in hosting world class events at the venue.

Today more than 30 marquee properties are operating new business and revenue models with Cisco digital sports technologies at the center. From Real Madrid to the Pittsburgh Penguins to Sporting KC to Eden Park, Cisco is transforming the sports and entertainment environment around the world.

I witnessed the transformation earlier this year at the Grammy’s…and I just might have sat next to a couple of celebrities – well, that was where my friends told me I was going to sit!

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He Shoots, He Scores! – The Pittsburgh Penguins and Cisco StadiumVision

“The value that we are receiving from Cisco StadiumVision far outweighs just a financial investment. We can easily justify it financially, but the value to our brand identity is immeasurable. We can demonstrate to sponsors and fans that they gain a far better experience, and there is not a more effective way to do it.”
David Peart, Senior Vice President of Sales and Service, CONSOL Energy Center

As many sports organizations are finding out today, technology is a strategic investment, not an expense. The return on that investment can be immediate, powerful, and often the dividends end up reshaping the approach to fan engagement, sales, advertising and sponsorship.

The state-of-the-art CONSOL Energy Center, which opened in 2010, is home to the Pittsburgh Penguins and approximately 170 ticketed events per year. In the planning and building process, the venue decided to install a Cisco Connected Stadium platform to operate Cisco StadiumVision, an innovative digital video and content distribution system that centrally controls and delivers targeted high-definition video and highly relevant digital content to guests. The venue put 781 HD screens and 44 digital menu boards throughout its 18,000+ seat venue, and over the course of the last year the system has paid incredible dividends.

Today the Penguins are reporting that the team and facility have seen a 200% increase in the number of advertisers and a 300% increase in concourse advertising and sponsorship revenues – all directly related to StadiumVision.

Perhaps even more valuable is that the Penguins young, highly connected fan base has had a more memorable and impactful brand experience with 80 percent of fans retaining the digital content they viewed.

“We understood the capabilities of Cisco StadiumVision when it was purchased, but it completely changed our way of thinking to ‘now what else can we do with it?’ The more interactive we become with the StadiumVision system, the more often new things come to mind. Advertising is a moving target, and the Cisco StadiumVision system gives us the ability to innovate at a more rapid pace over time.”
Erik Watts, Senior Director, Technology, Pittsburgh Penguins

What a powerful statement – Cisco technology fostering a wellspring of new ideas and creative capabilities…it orchestrated a shift in the mindset of the organization, thereby setting them on a new course to greater profitability and opportunity.

Later this week, keep a look out for a follow-up post and video on another marquee venue here in the United States seeing incredible returns from this Cisco Sports & Entertainment technology consultation and deployment.

As David Holland said in his last post we have reached a tipping point.

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Stirring Up a Magic Brew at LIVESTRONG Sporting Park

Costumes, painted faces, chants, drums, dances, and the color blue EVERYWHERE – welcome to LIVESTRONG Sporting Park, where fans pack in to cheer on the Sporting Kansas City soccer team! The new LIVESTRONG Sporting Park caters to the tech-savvy, culturally diverse, family-oriented crowd. Built for fans that refuse to be spectators.

On a visit to LIVESTRONG Sporting Park, Executive ViewPoints talked to fans and ventured into the Kansas City Cauldron – a sea of blue and the liveliest and loudest seats in LIVESTRONG Sporting Park – to find out how they feel about their stadium experience.

I love the KC Cauldron! KC Cauldron is considered the most vocal supporter of Sporting Kansas City and they lived up to their promise on our visit. The singing (and drumming) never stops! So you can prepare for your own fan experience at LIVESTRONG Sporting Park, we’ve listed a few of the KC Cauldron songs:

Home

Here We Go

Sporting, Sporting KC

Till the World Ends

We Love Ya

Carefree SKC

Mighty, Mighty Wizards

Vermes’ Army

We Love You Sporting

Which one is your favorite?

(Note on how they do it: With Cisco Connected Stadium Wi-Fi and StadiumVision solutions in place, fans enjoy a state-of-art sports and remain immersed in all of the action throughout the stadium. These offerings are built on top of a Connected Stadium network, which serves as a single platform for innovation and growth.)

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LIVESTRONG Sporting Park – Built for fans who refuse to be spectators

Nearly, twenty thousand fans in seats, all connected, all sharing the same exciting sports experience. Taking and posting pictures to Facebook throughout the game, using Smartphones to stay in touch with friends and tweeting exciting game moments. They use free mobile apps to play team trivia games and earn points at the concession stands. They look up sports stats, check traffic, and buy tickets for the next game. Never a dull moment.

Located in Kansas City and opened in 2011, LIVESTRONG Sporting Park is an innovator in every sense of the word. It is home to a sport that is a relative latecomer in the U.S. – soccer – and it features the world’s most advanced technology – to enable the fans who refuse to be simply spectators. Read More »

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