I recently attended a presentation by bestselling author and speaker Chip Conley. Conley is best known for successfully applying noted American psychologist Abraham Maslow’s Hierarchy of Needs Pyramid to create a simplified business model with three themes:
Conley’s Transformation Pyramid can be applied in many areas. For example, when it comes to serving customers needs, these three themes tell us that we need to focus on not only customers’ basic and tangible needs at the bottom of the pyramid, but also their higher needs to succeed with their business goals. Here I’ll take a look at how Cisco StackPower helps our customers to achieve their objectives at each of the three stages.
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