On any given Sunday, or Saturday, in stadiums across the country powered by Cisco Connected Stadium Wi-Fi, an average of 2 terabytes of data are coming across the network and tens of thousands of unique connections are being made. This means anywhere from 20-50% of ticketed fans are using their mobile devices to engage. Extrapolate that out to stadiums around the world holding soccer/football, rugby, basketball and other sporting events, and on any given weekend hundreds of thousands of previously unconnected fans are connecting to elevate the live experience.
The stadium or arena, and the services the venue and surrounding areas consume, mirror that of a city – safety, security, transportation, entertainment, food, commerce, and more. This microcosm is a wonderful showcase for the Internet of Everything (IoE) and the new business opportunities made possible. As people (fans, athletes, entertainers), process (operations, fan engagement, transportation management), data (performance, fan-generated, operational), and things (balls, bats, pucks, merchandise, parking spots) become connected, the world of sport will be radically enhanced.
A great example of this is AEG and what they have done with STAPLES Center and LA Live. They are delivering everything a fan wants at L.A. Live with hotel, food, dining and entertainment options in and around the venue. At STAPLES Center they have multiple teams, concerts and other events, making it home to more than 250 events and four million plus visitors annually. Add to that mix new experiences and business opportunities, and what results is a pulsating environment that runs and thrives on being connected. Step beyond the United States and AEG is doing the same thing with The O2 in London, and numerous other venues around the world such as Allphones Arena in Sydney, which recently announced the installation of Cisco StadiumVision.
I couldn’t be more enthusiastic about the opportunities that lie ahead for the Sports and Entertainment industry as part of IoE. We are going to be a leader in the changes taking place for the more than 250 venues in 30 plus countries around the world already working with Cisco, and those that will be as we collaborate to capture the opportunities that IoE will make possible.
I was at the SEAT Conference in Miami last week, and people are still abuzz about the recent World Cup. Attendees of the conference see engagement with sports fans as a top priority, and they know that Cisco has the most open, tailored and successful solutions to make that possible in venues around the world. The data below from Facebook and Twitter shows just how voraciously fans engaged on social media with regards to the World Cup.
As the world continues to become more “social” than ever before, teams, venues, leagues, and companies are working more feverishly than ever to capture the massive opportunity these sports fans present in the digital world.
Every conversation I had during the SEAT Conference validated that Cisco’s investments in Sports & Entertainment have positioned us to aid our customers to capture these digital fans. Over the past few years we have solved the problem of reliable and efficient high-density Wi-Fi, and live video streaming with minimal delay, and that is why our solutions are in more than 225 venues, and 30 plus countries, and have impacted hundreds of millions of fans. And with a proven platform in place, we are working with our customers to convert these more connected and immersive experiences into deeper levels of insight and engagement that drive impact, both on a personal level with fans and on the business side with sponsors and other associated partners looking to generate a return on their investments.
While many are looking at capturing the opportunities of the here and now, this is only the beginning. The rapid pace of technology innovation mandates preparing for the future and as we visualize a world where everything is connected (Internet of Everything – IoE). This video series shows how Cisco and the NBA are already deep into this process. Check out the “One Bounce” video here.
As big data fuels deeper levels of fan insights, the future experience will be richer, and ultimately feed the insatiable hunger for information that these fans have already shown. Being a sports fan will be better than ever before, and Cisco will be right in the middle of making that happen.
Cisco Sports & Entertainment is proud to be celebrating our seven-year anniversary this year as a specialized industry vertical business unit – and it’s simply incredible to look back and see how far we, and more importantly the industry, have come in such a short period of time. The key to success has been working with our customers in defining their needs and tailoring, or engineering, a few solutions while always keeping in mind the “fan trends” and business models. This infographic sums it up nicely – more than 200 venues, in more than 30 countries around the world flawlessly engaging hundreds of millions of fans, who were previously unconnected to the live action.
“We (Real Madrid), with our experience & ideas on how to grow in the sports and entertainment world, and you (Cisco) with your technology, innovation and revenue models… our collaboration, has always resulted in a win- win relationship…and, a proven reference in the world” – Enrique Uriel, CIO, Real Madrid
Eight years ago we embarked on a relationship with Real Madrid to collaborate in transforming the Santiago Bernabeu stadium into the “Ultimate Bernabeu,” which would deliver a fan experience unlike any other. Our first goal was to build a network that would make the stadium the safest, and most secure in the world.
That goal was closely followed by the next phase, which was to support the need for more “things” being connected to the network in the stadium – broadcasting companies, sponsors, ticketing, hundreds of partners and VIP’s such as the Royal family! The most recent goal, embarked upon three years ago, was to address the continually evolving need for fans and members to connect with the Club through technology. Together we innovated, designed, and transformed the fan experience through key Cisco solutions – StadiumVision, Connected Stadium Wi-Fi , and StadiumVision Mobile – to enable the most interactive “live” experience in the world. Read More »
Orchestras are often used as metaphors for all sorts of things--organizational structure, planning sessions and even families.
Have you been to the symphony recently? Musicians sit in a regimented ordering around the stage. The concertmaster sets the tune. The conductor lifts the baton. And then, with the pull of a bow across a string, or breath across a mouthpiece, the music begins. Throughout the performance, each section of the orchestra plays a specific part – either separately or together – to create a harmonized work of art.
The prestigious Czech National Orchestra, known for its versatility, lived up to its reputation during a recent performance (for a new BNP product called Hello Bank!). They put their instruments – some hundreds of years old – aside in favor of newer, more common instruments: smartphones and tablets.