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Cisco Sports & Entertainment – Barclays Center In A “Fan” State of Mind

“There’s nothing you can’t do, now you’re in New York” – An Empire State of Mind – JAY Z

JAY Z  opens Barclays Center in Brooklyn next week, with the first of eight consecutive sold out concerts.  Lead by a strategy where the latest technology innovations will fuel engaging fan experiences like never before, Barclays Center will show it knows how to throw a party.  Concertgoers, Brooklyn Nets fans and all other guests visiting Brooklyn’s highly anticipated new arena will enjoy a new generation of fan experiences that complement the world class talent on the stage and hardwood court.

Recent research shows that 75% of fans attending live events are likely to have a mobile device, approximately 50% will take photos with the device, and close to 50% of them want to share their experiences with family, friends and the rest of the world through social media channels like Facebook and Twitter.

With tens of thousands of fans in stadiums and arenas trying to connect through the network to share their experiences and access a host of other media rich applications, it is often challenging to get a reliable connection or any connection at all. How many of you have been at a sports or entertainment event recently where poor reception left you disappointed? (Real Madrid Blog) Cisco and Barclays Center have addressed these complex issues native to high density environments through state-of-the-art technology offerings. Read More »

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Cisco Sports & Entertainment – Sustaining Is Standing Still; How Technology Continues To Create A Global Experience

The 2012 London Olympic Games provided one of the most connected global experiences ever. Myriad streams of content were available on TV and online, not to mention on multiple devices, including smartphones and tablets. I am in awe of the incredible performances by athletes, how smoothly everything went for operators, and of course how dynamic all the venues were for sport. Read More »

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He Shoots, He Scores! – The Pittsburgh Penguins and Cisco StadiumVision

“The value that we are receiving from Cisco StadiumVision far outweighs just a financial investment. We can easily justify it financially, but the value to our brand identity is immeasurable. We can demonstrate to sponsors and fans that they gain a far better experience, and there is not a more effective way to do it.”
David Peart, Senior Vice President of Sales and Service, CONSOL Energy Center

As many sports organizations are finding out today, technology is a strategic investment, not an expense. The return on that investment can be immediate, powerful, and often the dividends end up reshaping the approach to fan engagement, sales, advertising and sponsorship.

The state-of-the-art CONSOL Energy Center, which opened in 2010, is home to the Pittsburgh Penguins and approximately 170 ticketed events per year. In the planning and building process, the venue decided to install a Cisco Connected Stadium platform to operate Cisco StadiumVision, an innovative digital video and content distribution system that centrally controls and delivers targeted high-definition video and highly relevant digital content to guests. The venue put 781 HD screens and 44 digital menu boards throughout its 18,000+ seat venue, and over the course of the last year the system has paid incredible dividends.

Today the Penguins are reporting that the team and facility have seen a 200% increase in the number of advertisers and a 300% increase in concourse advertising and sponsorship revenues – all directly related to StadiumVision.

Perhaps even more valuable is that the Penguins young, highly connected fan base has had a more memorable and impactful brand experience with 80 percent of fans retaining the digital content they viewed.

“We understood the capabilities of Cisco StadiumVision when it was purchased, but it completely changed our way of thinking to ‘now what else can we do with it?’ The more interactive we become with the StadiumVision system, the more often new things come to mind. Advertising is a moving target, and the Cisco StadiumVision system gives us the ability to innovate at a more rapid pace over time.”
Erik Watts, Senior Director, Technology, Pittsburgh Penguins

What a powerful statement – Cisco technology fostering a wellspring of new ideas and creative capabilities…it orchestrated a shift in the mindset of the organization, thereby setting them on a new course to greater profitability and opportunity.

Later this week, keep a look out for a follow-up post and video on another marquee venue here in the United States seeing incredible returns from this Cisco Sports & Entertainment technology consultation and deployment.

As David Holland said in his last post we have reached a tipping point.

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