At Cisco, we take very seriously our ability to anticipate and catch market transitions. A few years ago, we saw a market transition that would affect our Service Provider customers in the area of Mobility. With 3G, 4G and Wi-Fi deployments rising, the world was clearly shifting from Coverage, Capacity to Services… and the importance of customer experience rising amongst operators worldwide. As a result, we set in motion a new strategy for our Service Provider Mobility Group (SPMG). The key to our strategy was to develop an architecture that would enable Service Providers to offer a differentiated experience to their customers.
Our Mobility CTO Paul Mankiewich refers to the new mobility operator requirements as “the Grand Challenge.” The inflection point is here. Not only do our key SP customers recognize it, but our competitors are also seeing the tremendous business opportunity represented by the “Grand Challenge,” especially as it relates to emerging Monetization use cases that are propelling the market’s rapid growth.
Our vision to Read More »
Tags: acquisition, cisco quantum, competitors, mobile, mobility, monetization, news, Service Provider
SDN has become a popular topic – so much so that this year’s MPLS/Carrier Ethernet/IPv6 World Congress in Paris added an SDN Summit component. It’s an area of high interest for Cisco as we develop our Open Network Environment, a portfolio of Cisco technologies and open standards which brings programmatic control and application awareness to the network, combining the benefits of hardware and software across physical and virtual domains. Read More »
Tags: Cariden, cisco quantum, David Ward, mpls, network function virtualization, NFV, SDN, World Congress
Energetic debates of what SDN is and the expanding scope of what it can do for our customers continue to race along in a chaotic frenzy. In addition, the overall SDN market is somewhat fragmented in terms of both vendor positioning and marketing. Collectively, the conversation really comes down to improving business agility and the efficiencies gained in bringing new services to market. Essentially, the goal is to enable operators to make their networks and services go much faster.
While software defined networking (SDN) technologies continue to drive significant entropy in our industry, Network Function Virtualization (NFV) recently rose up and became a key focus of many discussions at Mobile World Congress in Barcelona last month. Read More »
Tags: Automation Standards barcelona, Cisco ONE, cisco quantum, data in motion, internet, Internet of Everything, IoE, mobile, mobile world congress, mobility, mwc, NFV, orchestration, padmasree warrior, quantum, Sanjeev Mervana, SDN, Service Provider, visual networking index, vni
I had the great privilege of participating on a panel at Mobile World Congress 2013 along with our customers, Deutsche Telekom and Vodafone, and my peers from Ericsson and Huawei. We discussed the evolution of the Network Architecture for mobile service providers.
From the infrastructure to the user, everyone agrees that the future will both bring and be driven by significant changes to the Network. In particular, by bringing together access, network and cloud we will create new business opportunities and enhanced user experiences.
Let’s start with some technology trends and market transitions: Read More »
Tags: barcelona, cisco quantum, data in motion, deutsche telekom, internet, Internet of Everything, IoE, mobile, mobile world congress, mobility, mwc, quantum, Service Provider, visual networking index, vni, vodafone
Cisco validates new performance benchmarks: linear scale-out to 250K transactions-per-second with 75M concurrent sessions
Earlier this week Cisco introduced a number of new mobile internet innovations to help service providers deliver new and more personalized connected experiences. The mobile Internet is predicted to grow 13-fold between 2012 and 2017 with the addition of billions of connections between people, devices and objects. It is essential that service providers monetize these connections more effectively. To that end, Cisco unveiled a closed-loop strategy to show operators how to leverage their network as a business model enabler.
The first step in the strategy is to help operators unlock the data in their network – their entire portfolio of network infrastructure holds valuable information, or “data in motion.” The second step is to take that data in motion, analyze it and correlate it to extract meaning and insight. Once you have all this insight, you’ve got to do something with it. The third step in the loop is to link that intelligence to policy and business rules which can program the network to do what operators want it to do: deliver value through personalized connected experiences.
An exciting part of this strategy is Cisco® Quantum™, the result of more than $1.5 billion in recent acquisitions and in-house innovation. Cisco Quantum delivers unparalleled mobile network intelligence and programmability to service providers through a suite of software solutions. One of these solutions, the Cisco® Quantum™ Policy Suite, is of particular note because it recently set new industry benchmarks for scale and performance as validated by independent test agency lab EANTC (European Advanced Networking Test Center). Read More »
Tags: cisco quantum, EANTC, mobile, mobility, Service Provider, software, Test results