Cisco Blogs


Cisco Blog > SP360: Service Provider

Create Your Future Network Today with Cisco Quantum

maywongWritten By Maywun Wong, Service Provider Mobility Marketing Manager

Imagine you are at the airport, waiting for to come home after a long trip.  You take out your phone to call your friend, and you immediately are alerted to a roaming offer that feels perfect for what you need.  Therefore, you select it and continue your phone call.  The woman next to you is watching a movie, and her phone has automatically been seamlessly offloaded from cellular to Wi-Fi to give her the best viewing experience.

Both of you are on the same network, but you have different experiences.   Because you each have unique needs, the network adapts to you, not the other way around to provide everyone with the best possible individual experience.

Your unique, personalized experience enables Read More »

Tags: , , ,

My Journey through Cisco Live 2014: Premium Mobile Broadband Services Catch it All!

It seems as if Mobile World Congress just happened yesterday.  And on top of that, more recently, we just wrapped up Cisco Live at the end of May in San Francisco. This is the first time I attended and supported this great event with my team members Archana Goyal, Technical Marketing Engineer in MITG and Brian Walsh, Senior Marketing Manager in SP Mobility Marketing. We did not exactly know what to expect really before attending the event.  All we knew was based on the experience of our team members from the last two years at Cisco Live.  Their experiences indicated that there were not many service providers coming to this event, actually close to zero.

1

Above: Me (right) with Brian (left) and Archana at the Cisco Live US 2014 Service Provider booth

But at the end, it all turned out to be a great experience for us, starting from deciding the key story we wanted to tell to getting the demo completed for supporting the mobility story; especially, on the great team work we have exemplified within our team and among a much larger team. The fact that a number of Service Provider customers visited the Mobility booth was a great experience. If you ask us whether we want to do this again next year for Cisco Live, the answer is a resounding YES.

To make our story also appealing to Enterprise customers and nicely integrating with the main theme of IoT and Evolved Services Platform (ESP) at Cisco Live, we’ve decided to use Premium Mobile Broadband (PMB) service for Read More »

Tags: , , , ,

Expanding the Quantum Software Suite

A year ago we introduced the Cisco Quantum Software suite based on an architectural construct of an automated, closed loop -- linking network, analytics and policy -- to help Mobile Operators better optimize and monetize their network investments.  We announced the network abstraction, analytics, policy and self-optimizing network (SON) platforms. At the Mobile World Congress 2014, we are expanding the software suite in several ways:

Cisco Quantum SON for Small Cells

We’re taking the industry’s most deployed and proven SON solution for multi-vendor, multi-technology macro radio and extending that to multi-vendor Small Cells. This is an industry first.

As the industry evolves, Small cells -- 3G, 4G and Wi-Fi -- will far outnumber macro base stations and are quickly becoming a requirement for broad coverage and capacity at the lowest cost per bit. But some of these benefits are wasted if small cells are not seamlessly coordinated with the rest of the radio network.
By supporting small cells, Cisco Quantum SON now enables true heterogeneous access and seamless experience. And being multi-vendor, operators can include their existing small cell investments, unifying the entire radio network into a single intelligent entity.

In fact, Read More »

Tags: , , , , , , ,

Virtualization Technology for the Real World, Today

A few years ago at Mobile World Congress (well more than a few, perhaps…), I was speaking with the CTO of a top tier Mobile Operator about a newly emerging technology called IMS.  It seemed that every vendor was promising how IMS was going to change the world.  This very wise CTO stated that he needs to see a tangible benefit or value from a new technology to be interested.  “I will only buy a new technology if you can show me how it can (a) do something I cannot do today, or (b) improve the way I am doing something today.  I will not buy technology for the sake of technology.”  This simple axiom is a great lens to look through as one views all new technologies – and that is certainly the case for the current industry discussion around Virtualization – or more accurately from Cisco’s perspective on the topic, Virtualization and Orchestration.

But instead of joining in with the multitudes talking about the wonders of the technology, arguing around technical specs or nomenclature, the lesson from the CTO instead guides me to talk about what it can do for the service provider business.

That’s why our announcement today of the Cisco Evolved Services Platform has a decidedly business bent.  Yes, it is a Read More »

Tags: , , , , , , , ,

Inflection Point: Cisco Sets the Pace of Mobility Innovation

At Cisco, we take very seriously our ability to anticipate and catch market transitions. A few years ago, we saw a market transition that would affect our Service Provider customers in the area of Mobility. With 3G, 4G and Wi-Fi deployments rising, the world was clearly shifting from Coverage, Capacity to Services… and the importance of customer experience rising amongst operators worldwide. As a result, we set in motion a new strategy for our Service Provider Mobility Group (SPMG). The key to our strategy was to develop an architecture that would enable Service Providers to offer a differentiated experience to their customers.

Our Mobility CTO Paul Mankiewich refers to the new mobility operator requirements as “the Grand Challenge.” The inflection point is here. Not only do our key SP customers recognize it, but our competitors are also seeing the tremendous business opportunity represented by the “Grand Challenge,” especially as it relates to emerging Monetization use cases that are propelling the market’s rapid growth.

Our vision to Read More »

Tags: , , , , , , ,