Cisco Blogs


Cisco Blog > Partner

Building Your Customer Success Team: Much, Much More Than Just Good Customer Support

When building a customer success team and making your case for more investment in the initiative, the most striking misunderstanding you may have come across is that a customer success team is a cost center and just provides really good customer support.  Let’s set the record straight – a customer success team does provide excellent customer support, but it’s also a powerful revenue engine.

According to Gainsight, companies with a dedicated customer success team – focused on identifying at-risk customers and getting them back on track – see a 24% lower churn rate than companies without one. Reducing churn is key to growing the bottom line.

In addition to reducing churn, a customer success team increases the lifetime value of an account. Over time, account revenue can grow to be many times larger than the customer’s year 1 value.  As a customer success team increases customer lifetime value, they can actually produce as much or more revenue than the sales team over the lifetime of the customer.

So, you had them at revenue engine. Management wants you to build a customer success team.

Read More »

Tags: , , , , ,

Service Providers are on a Digital Journey

The Internet is the lifeblood of the digital economy. And in the digital economy, there is no growth, no life without the connectivity delivered by service providers across the globe.

SP_11JAN2016

Every country, city, industry, and organization is undergoing a digital transformation. Service providers are leading this transformation in their own networks: no longer are they simply connecting places, but now they are connecting things. And not only are they connecting things on the traditional outdoor network, they are expanding to connect things indoors, like in venues, shopping malls, and airports, where traditional approaches to connectivity may not make economic sense.

Whether leveraging technology to enable, differentiate, or even define their digital transformations and business strategies, service providers worldwide are partnering with Cisco for solutions along every stage in the journey. Here are a few examples:

Read More »

Tags: , , , , , , , ,

Create an Attitude of Gratitude: Not Just for the Holiday Season

Most of us get into the holiday spirit this time of year. Time spent with friends and family, gift giving and reflecting on our many blessings creates a positive glow for the majority. But that feeling of gratitude doesn’t have to start and end with the holidays. And it can have a really profound impact on your overall attitude, relationships AND productivity.

Here are some simple tips on how you can create a consistent “Attitude of Gratitude”:

  • First, make a conscious effort to focus on those things that are going well and are positive influences in your life. Too often we get bogged down in talking and thinking about negative people, situations or issues. All this does is perpetuate those negative feelings into wider areas of your life. Instead, at least once a day, dwell on those things that you are HAPPY about. Yes, you may have some long hours at work and your boss may be irritating sometimes. Focus instead on the flexibility your employer gives you to attend your child’s school functions or the excellent people on your team. The more you think about the positive elements, the less impact the negative areas will have.
  • Second, remember to acknowledge and thank others for even the little things. It’s so easy to forget what an impact we can have one those around us just by saying “Thank you” or letting someone know how much you appreciate them. Keep your eyes open for people who “glow” while doing their job. I’ll always remember the janitor that worked at my daughter’s kindergarten school. Whenever I saw her, she was smiling, saying “hi” to all the kids and constantly moving. She took such pride in wiping off fingerprints and cleaning up their daily messes-something most of us would dread. But the joy she felt in doing her job just radiated around her. I didn’t really know this woman, but one day I stopped and told her how thankful I was that she was there taking care of the kids every day and how wonderful it was that she enjoyed her job so much. I’ll never forget the smile she had on her face after I told her that. I hope that it made her day. It certainly made me feel great telling her that.

Read More »

Tags: , , , ,

Cisco Partner Weekly Rewind – September 25, 2015

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Invest in Yourself to Get the Greatest Returns

Karin Surber is one of our most prolific bloggers and she’s back at it again this week. Wednesday, she identified two focus areas where sales professionals can invest in themselves with ongoing training.

She states how training is necessary to maintain your competitive edge. I imagine it’s hard for our partners to argue with that, considering the speed at which our industry and business changes.

Be sure to read her whole post and see if you can’t gain a competitive edge selling Cisco!

Cisco’s Robbins: “Tremendous” IT Consolidation Coming

I always enjoy reading The VAR GuyEarlier this week he covered how current CEO, Chuck Robbins, is picking up right where his predecessor left off.

John Chambers talked about IT consolidation in 2014, and that was the topic of conversation for Robbins in this piece. Check out the whole article to see what else he has to say.

As always, let us know what you think of the blog. Feedback from partners, especially around partner programs, is vital for Cisco to keep producing programs that work for all of us.

Good Reads

Read More »

Tags: , , , , ,

The Internet of Everything and Making the Digital Transformation: The Value of the Cisco Partner Ecosystem

Partners are a big part of Cisco’s Internet of Everything (IoE) strategy. Over the last few years, we have attracted an impressive ecosystem of world-class partners. Cisco is working with this ecosystem to help countries, cities, industries. and businesses around the globe take the first steps toward becoming digital to capitalize on the value of the Internet of Everything . This week at Cisco’s Partner Summit event in Montreal, there is a lot of energy around the IoE and Cisco’s IoE Digital Platform – an end-to-end solution architecture that makes it easier for our customers to make the digital transformation.

Cisco’s Digital Platform provides our partners with an open, scalable, secure, and manageable environment for integrating their capabilities into our solutions and creates a foundation for global and local partners to meet specific customer needs. Read More »

Tags: , , , , , ,