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Cisco Partner Weekly Rewind – April 11, 2014

April 11, 2014 at 9:52 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

And we’re back. After taking the last couple of weeks to attend and wrap up the coverage for Cisco Partner Summit we’re back in the normal swing of things with the Partner Weekly Rewind. Let’s get back to it…

Off the Top

Before we move away completely from Cisco Partner Summit 2014, I provided one last recap blog this week. Be sure to check out the final recap for this year’s event. It contains a couple of executive videos about what’s on partners’ minds and what the key takeaways were for this year’s Cisco Partner Summit. In addition, there is a highlight video at the end you don’t want to miss. It’s proof positive that we are indeed, Amazing Together.

Be sure to keep following our Partner Ambassadors from this year’s event and drop us a comment congratulating the winners of our social media contests!

Cisco Partner Summit will be in Montreal in 2015. I hope to see many of you there again, and if you can’t make the trip up to Canada, we will be providing full coverage through Virtual Partner Summit (VPS) and social media as always. Read More »

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A Big Thanks to the 2014 Partner Ambassadors

April 1, 2014 at 5:36 am PST

We continually look to provide partner perspective on everything we do for our partners. As such, our ambassadors at events like Cisco Partner Summit 2014 are invaluable. This is the third year of the Partner Ambassador program and we continue to look for ways to improve the program breadth and depth.

This year, we had 10 Cisco Partner Summit Ambassadors who represented different backgrounds and regions. We invited each of them to participate in Cisco Partner Summit 2014 as official partner ambassadors who focused on tweeting and blogging about things they heard at our annual partner event.

There is always a wealth of partner stories to tell at Cisco Partner Summit, and who better to tell them than the partners themselves. Some partners were on site in Las Vegas, while others participated via Virtual Partner Summit (VPS), but in both cases, the partner ambassadors did great work in capturing everything they heard last week. Read More »

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Cisco Partner Summit Day 3: That’s a Wrap

March 27, 2014 at 7:11 pm PST

With day one and day two of Cisco Partner Summit complete Bruce Klein, Senior Vice President of Worldwide Partner Organization opened day three  by recapping the amazing parties from the night before, with EMEAR taking top honors for best party this year.

We got the chance to catch up with partners to hear their perspectives on today’s General Session. Here’s what they had to say:

Read on for a full recap of day three of Cisco Partner Summit.  Read More »

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Cisco Mobility Gives Partners the Keys to Create Customized and New Experiences and Drive Customer Traction

First and foremost, I want to thank you for being a valued business partner. You are a top priority for us at Cisco and an extension of our sales team. If you’re attending Cisco’s Partner Summit event in Las Vegas this week, our goal is for you to gain valuable insight into new opportunities that will help your organizations increase margins, create new services offerings and expand your footprint with customers. As the mobility landscape continues to evolve, these opportunities are everywhere and we are constantly striving to open new doors for you to engage with existing and new customers.

Think about the customers you supported 10-15 years ago. IT was probably your first and only stop, whether it was the network IT administrator, CIO or CTO. If you take a closer look, all of this is changing. The customers you’re selling to today (and tomorrow) are situated all over different lines-of-business (LoB) within the organization – from the marketing department to the C-Level – because businesses are realizing that a wireless network affects more than just connectivity, it can also impact business outcomes. We want to help you sell into the chief marketing officer, marketing and advertising, sales and operations executives and the chief digital officer, or whoever it may be that will take you and your organization to the next level. Read More »

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Introducing the Next Generation Cisco Channel Partner Program

The Cisco Channel Partner Program has always focused on value versus volume, rewarding partners who create value, no matter their size or sales volume. The program has evolved over time to identify market transitions, enable our partners through these transitions and recognize partners for their practices. With major market transitions happening today, our channel partners have unique opportunities to once again evolve their business models and offer even more value to their customers, while at the same time, differentiating themselves and growing profitably.

To that end, today at the Cisco Partner Summit 2014, we are announcing the next generation of Cisco’s Channel Partner Program, which is a critical component of the Cisco Partner Ecosystem that Bruce Klein, SVP of Cisco’s Worldwide Partner Organization, is also unveiling today.

The next generation channel program will enable and reward partners for adopting new consumption models and reaching new buying centers, with an emphasis on solutions, hybrid IT, and architectures. Channel partners will see changes across Certifications, Specializations and Incentives. Partners will generally have 16-24 months to transition to the new requirements. Read More »

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