Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
As always, we all thank you, the Cisco partners, that truly make these awards happen. Your commitment and hard work are what power these awards, and your vision and feedback are what drive the evolution of Cisco programs and tools.
Be sure to check out the awards for this year and give us your thoughts. Read More »
In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
In that particular instance, I spoke about:
The responsibility of marketing to provide qualified leads to sales
The need for service level agreements (SLA) dictating process for how those leads are handled
Including a timeline for SLAs that illustrate how those leads will be pushed through the process
As we continue the revenue-generation marketing journey here at Cisco, operational implementation was the next step. Today, I want to share with you some of the best practices we’ve discovered during that implementation. Read More »
It’s hard to believe that Cisco Partner Summit 2013 is already a week behind us. We had such a great time chatting with partners, attending the sessions, and seeing your Vine and Favorite Quote Contests submissions roll in. We have some very creative partners out there!
Partner perspectives are some of the most valuable resources we have here at Cisco, and it was with that idea that we first launched the Partner Ambassador program in 2012.
This year, the program continued: we invited 10 Cisco partners representing different geographies, backgrounds and specialties to report on Cisco Partner Summit using their own blogs, Twitter handles and other social media platforms. We hope you’ve enjoyed these 10 perspectives from across the Cisco partner ecosystem. There are so many good partner stories and vantage points out there and the Cisco Channels social media team wants to tell them all – rest assured Partner Ambassador will return!
To close this chapter of the Partner Ambassador program, we’re pleased to feature a last roundup of blog posts, Tweets and other content our Ambassadors created throughout the last two weeks, including several post-event discussions shared in the last few days. Read More »
It’s hard to believe that the 17th Cisco Partner Summit is nearly in the books. It’s been a great week, both here in Boston and throughout our Virtual Partner Summit environment, and the buzz from partners has been as strong and steady as ever.
Day 1 of Partner Summit focused on Cisco’s vision, business transformation and the evolution of the channel. Day 2 covered the unique value proposition of Cisco’s technology, architectures and services. Today’s closing General Session punctuated Cisco’s stated commitment to partners, and that it’s together with partners that Cisco will become the world’s No. 1 IT company.
Today’s speaker lineup brought special guest Mark C. Thompson, CEO and co-founder of Virgil Unite Mentors, and, to close, Chuck Robbins, SVP, Worldwide Field Operations.
Throughout Partner Summit we’ve been hearing from you, our partners, about what you’re taking away from your time at the event. A few of you shared some closing thoughts with us today:
Read on for a closer look at Partner Summit Day 3. Read More »