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Partner Voices: What is Cisco Marketing Velocity All About?

Cisco Marketing Velocity is an event like no other. It was launched with the idea of being an exclusive and unique event, targeting Cisco partners interested in innovative marketing techniques. Over the last few years, it’s become so much more as top partner executives increasingly see the value of top-flight marketing and engagement as part of their value proposition to customers.

There will always be healthy debate about the best techniques, tips and tricks – especially with how technology is changing the way we communicate. But strong marketing and even stronger customer engagement wins business, builds your brand, and keeps you connected in a world where customers don’t lack for information. You need to do everything you can to stay ahead of paradigm shifts and new competition for your business.

Next week’s Marketing Velocity, which officially kicks off in Cannes, France, on Tuesday, is the seventh such event hosted by Cisco, and we’re very excited to welcome over 200 partners representing 44 countries where Cisco does business.

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Got Video? 5 Tips to Help You Create Compelling Video

In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research.  Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.

Having online video in your mix is a priority for marketing in the coming year. Here five tips to help  you create compelling videos to drive your business:

 Content is all around you – You already posses a wealth of content that can be reused, recycled and repurposed into online video. It’s tucked into the deep recesses and dank corners of your business. White papers, promotional materials, training videos, presentations developed for product briefings, keynote presentations given by your executive teams at conferences, panel discussions, interviews – the list is endless if you really look. Identify it, categorize it, and leverage it to engage your customers and prospect.

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Timing Your Blog Posts

When done properly, blogging is probably one of the best things you can do to engage customers and prospects, positon yourself and your company as a thought leader in your respective industry, and increase the SEO of your web site. But timing matters. Depending upon the goals you’ve associated with your blog, the timing of your posts can go a long way in helping you to achieve your objective. 

Let’s say that you want to position yourself as a thought leader in your industry. Getting traffic to your posts is very important in reaching this goal. Based on the data and analysis  from Dan Zarrella (@danzarrella) and HubSpot, you may want to make sure that you’re posts are live on Monday.

If you’re looking to drive engagement with your customers and prospect, the number of comments you  receive on your posts is one way to measure this. Surprisingly, posting on the weekend may help to drive comments. According to this data, posts done on Saturdays receive the most comments. Clearly, your content has to resonate with your target audience at some level, but if you’re goal is around engagement, why not try posting on the weekend and see if your comments increase?

 

 

 

 

 

And if SEO is your focus inbound links are like treasured gold.  To drive more inbound links try posting on Mondays or Thursdays seems to drive the most inbound links according to this data.

 

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It’s in the Mix Marketers

Sometimes it seems that if you are not incorporating blogs, Twitter, LinkedIn, Facebook, Slideshare and a myriad of other social tools, along with geo-targeted search adversting, remarketing, and let’s not forget QR codes into your marketing strategy, you’re shamelessly behind the times and your marketing initiatives are at risk of being ineffective -- or so it would seem…

A Fall 2011 survey by Constant Contact, Inc. shows that while most small businesses now market online and utilize social media, more conventional forms of marketing remain an important part of the marketing mix. “Old school” marketing tactics are still essential elements of our marketing  tool kits. They may not be the cool kids on the block, but smart marketers know how to leverage under-utilized tactics to their advantage. Think about it. Read More »

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Email Marketing & the Science of Timing

Email marketing continues to be a preferred communication medium in B2B Marketing. Using real data, Dan Zarrella provides the information we need to maximize the effectiveness of our email-based campaigns and communications. I have actually used several of the key takeaways from this data to increase the open and click through rates of external Cisco communications. Use the following data to find the best days and times to maximize open and click through rates for your own communications. 

Data is from the great work done by Dan Zarrella (@danzarrella) and HubSpotDownload detailed slides from the webinar by Dan Zarrella for  a more indepth look at the science of timing for email marketing. Infographic created by KissMetrics.

Download a PDF of this infographic here

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