Last week I had a chance to spend time with some of our Cisco Partners at the 2015 Best of Breed Conference in Orlando. The conference focused on the disruptive technologies that are transforming our business landscape and what leaders can do to both embrace these changes and innovate to retain – and capture – market share. I really enjoyed Jeremy Gutsche’s keynote “Better and Faster: The Proven Path to Unstoppable Ideas” and Robert Faletra’s interview with Cisco CEO Chuck Robbins.
What really struck a chord with me was during Logicalis CEO Vince DeLuca’s keynote. Vince shared his insights on how the rapid changes in IT are dramatically impacting engagement models with customers and partners.
(image shared with permission)
The Logicalis survey of CIOs shows what we’ve seen in the industry for a while now: Budgets and decision making are steadily shifting to the line of business (LOB) and more purchases are being made outside of IT.
The statistic that really jumped out at me is that 66% of CIOs surveyed report that the IT department is responsible for managing LOB-purchased technologies and services. My take-away on this is that IT doesn’t always participate in the strategic discussions, but they are still accountable for the management of these decisions. If these business decisions complement their IT environment, great; if not, it’s their headache to figure out.
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Tags: #Bob15, chuck robbins, Cisco Partner Ecosystem, LOB, logicalis, rick snyder, Vince DeLuca
This summer was an epic moment for Cisco with the changing of its leadership. We celebrated our successful history and look forward to our future with excitement and promise. With that in mind, I wanted to take a moment and celebrate this past year. I’ll be brief, since I know many of you might be heading out on vacation and looking to spend some time with friends and family.
Mostly, I wanted to say thank you. I always try to point out how Cisco’s success hinges on the action of its partners. Without your hard work and dedication and feedback on our programs and promotions, none of this works as smoothly as it does. Please do continue to let me know how you think we’re doing, where we can improve and what questions I can answer for you. You can always comment on my blogs and I’ll do my best to respond as soon as possible.
I cherish the time I get to spend speaking with you at events like Partner Summit and Marketing Velocity, but even more important is the time you spend reading my blogs and reaching out to me with your questions and comments. Just in this past fiscal year alone, we have covered a lot of ground.
Back in the early fall of 2014 I wrapped up my series on the marketing superheroes we introduced at Marketing Velocity 2014. I’m thrilled this series was so well-received by you and you had some great insight as well. I hope you’re still working to identify the folks in your organizations that fit these superhero ideals. If not, you should be recruiting those people into your companies. Don’t let the opportunity pass you by. Read More »
Tags: Cisco, Cisco Partner Ecosystem, crn, Marketing Velocity, partner, partner summit, Sherri Liebo, women of the channel
Cisco and Microsoft understand the power of a connected ecosystem of partners. Together, we’ve developed a robust portfolio of data center and cloud solutions that is igniting opportunities for our channel partners to address their customers’ business transformation initiatives. The Microsoft Worldwide Partner Conference (WPC) is the perfect opportunity to learn how the Cisco and Microsoft partnership can help you reach new markets and drive the next wave of profitable growth.
Dimension Data and Scalability Experts are prime examples of the Cisco connected partner ecosystem. Both partners delivered transformative solutions built on FlexPod, the Cisco UCS Integrated Infrastructure jointly developed with NetApp. Cisco is honored to be recognized alongside Dimension Data and NetApp as the Microsoft Partner of the Year in the Modern Data Center, Customer Focus category for the Zero Touch (Microsoft Private Cloud) solution at ING Direct. We’d also like to congratulate Scalability Experts for winning the Microsoft Data Platform Partner of the Year Award for the amazing results attained with the SQL Server 2014 on FlexPod solution at Iforium.
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Tags: ACI, Cisco Partner Ecosystem, Cisco UCS, Microsoft, Microsoft Cloud Platform, parnter
Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Sherri Liebo provided an update on how Cisco has marketed the Cisco Partner Ecosystem since its launch last March at Cisco Partner Summit. It’s a great look at how far the we’ve come with the Cisco Partner Ecosystem and how Cisco will continue to work to grow it.
There will be more to come in April during Cisco Partner Summit 2015 and at Cisco Marketing Velocity 2015, but be sure to read Sherri’s blog and let us know what you think about the strides Cisco made since last year.
The power of the Cisco Partner Ecosystem is on full display in Edison Peres’ blog this week on how and ecosystem makes cloud innovation possible. Tying back to this week’s announcement of new Intercloud partners, Edison’s blog post shows just how the Cisco Partner Ecosystem powers the cloud. Check it out and let us know what you think! Read More »
Tags: Cisco, Cisco Marketing Velocity, Cisco Partner Ecosystem, cisco partner summit, cloud, edison peres, InterCloud, partner, partner voices, Sherri Liebo, Weekly Rewind
Remember back in November, when I talked about the Cisco Partner Ecosystem in the Midmarket? Between that blog and a closer look at the Cisco Partner Plus Program a month later, I took a bit of your time to discuss how the Cisco Partner Ecosystem had grown to include so many partners and opportunities in the Midmarket. It was just one example of how the Cisco Partner Ecosystem has grown since it was introduced at Cisco Partner Summit 2014 in Las Vegas.
As we draw ever closer to both Cisco Partner Summit and Cisco Marketing Velocity this year, I wanted to touch base with you briefly to take one more look at how we have marketed and grown since Partner Summit 2014.
Cisco Partner Ecosystem Launch
When Bruce Klein introduced the Cisco Partner Ecosystem at Cisco Partner Summit 2014, he touted its designed intention of attracting more independent software vendors (ISVs), which it has absolutely done. Bruce also pointed out that the Cisco Solution Partner Program was a core piece of the Cisco Partner Ecosystem that would give solution partners more visibility, enable channel partners to deliver business outcomes, and connect solution partners with channel partners. Read More »
Tags: Cisco, Cisco Marketing Velocity, Cisco Partner Ecosystem, cisco partner summit, partner, Sherri Liebo