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	<title>Cisco Blog &#187; Cisco London 2012</title>
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		<title>Not the end. Not even the beginning of the end.</title>
		<link>http://blogs.cisco.com/education/not-the-end-not-even-the-beginning-of-the-end/</link>
		<comments>http://blogs.cisco.com/education/not-the-end-not-even-the-beginning-of-the-end/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 14:21:31 +0000</pubDate>
		<dc:creator>Tom Kneen</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[edtech]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[higher education]]></category>
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		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[netacad]]></category>
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		<guid isPermaLink="false">http://blogs.cisco.com/?p=66915</guid>
		<description><![CDATA[Having worked on <a href="http://www.ciscolondon2012.co.uk/" target="_blank">Cisco’s London 2012</a> programme for more than two years, it seems strange that the Games themselves will last just four [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>London 2012 &#8211; Leaving a Lasting Legacy for Science and Math</title>
		<link>http://blogs.cisco.com/education/london-2012-leaving-a-lasting-legacy-for-science-and-math/</link>
		<comments>http://blogs.cisco.com/education/london-2012-leaving-a-lasting-legacy-for-science-and-math/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 17:34:08 +0000</pubDate>
		<dc:creator>Dominic Cook</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[2012 london olympics]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[L2012]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London Olympics]]></category>
		<category><![CDATA[math]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=64893</guid>
		<description><![CDATA[<a href="http://blogs.cisco.com/wp-content/uploads/Students.jpg"></a> On Monday morning, I was at <a href="http://www.claremont-high.org.uk/" target="_blank">Claremont High School</a> , in Harrow, London, watching as one of the architects responsible for building the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bringing the Olympics to life</title>
		<link>http://blogs.cisco.com/collaboration/bringing-the-olympics-to-life/</link>
		<comments>http://blogs.cisco.com/collaboration/bringing-the-olympics-to-life/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 16:56:36 +0000</pubDate>
		<dc:creator>Dominic Cook</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[2012 london olympics]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[Cisco Olympics Sponsorship]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[event sponsorships]]></category>
		<category><![CDATA[L2012]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London Olympics]]></category>
		<category><![CDATA[Sponsorships]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=64032</guid>
		<description><![CDATA[When one is fortunate enough to work on as exciting and mammoth a project as the London 2012 <a href="http://www.ciscolondon2012.co.uk/">Games</a> , it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Taking Part &#8211; What Being a Part of L2012 Means for Cisco</title>
		<link>http://blogs.cisco.com/truthmarketing/taking-part-what-being-a-part-of-l2012-means-for-cisco/</link>
		<comments>http://blogs.cisco.com/truthmarketing/taking-part-what-being-a-part-of-l2012-means-for-cisco/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 20:30:30 +0000</pubDate>
		<dc:creator>Ian Symes</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[cisco London 2012 Olympics]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[L2012]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=58786</guid>
		<description><![CDATA[In less than 200 days, the greatest show on earth comes to my country’s capital, London. It’s never happened before in my lifetime and in spite of longer life expectancies, it is probably never going to happen again. Which means not only do I want to savour every moment, share it with my family and friends but I also want to leave a permanent mark in terms of Cisco’s involvement. As a marketer, sponsoring a global event such as London 2012 is incredibly exciting and at the same time a major challenge. With so many other sponsors and the general media noise that builds up around the Games, how do you create a marketing strategy that has depth and stands out?]]></description>
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		<title>The Right &#8216;Rights&#8217; &#8211; Lessons from the Cisco London 2012 Olympics Sponsorship</title>
		<link>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/</link>
		<comments>http://blogs.cisco.com/truthmarketing/the-right-rights-lessons-from-the-cisco-london-2012-olympics-sponsorship/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:32:12 +0000</pubDate>
		<dc:creator>Pippa Collett</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[2012 london olympics]]></category>
		<category><![CDATA[Cisco London 2012]]></category>
		<category><![CDATA[Cisco Olympics Sponsorship]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[Cisco_London_2012]]></category>
		<category><![CDATA[event sponsorships]]></category>
		<category><![CDATA[L2012]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London Olympics]]></category>
		<category><![CDATA[Sponsorships]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=56945</guid>
		<description><![CDATA[Correctly conceived and creatively executed sponsorship is a powerful marketing tool.  Why else would the Fortune 500, along with millions of other businesses big and small, invest precious marketing dollars in the discipline?  As mentioned in my previous blog post, the first step in successful sponsorship is having clear objectives, whether those are aimed at brand building, commercial gain or stakeholder engagement.  Clearly articulated SMART objectives are a pre-requisite for achieving the second most important aspect of successful sponsorship – securing the right ‘rights’.]]></description>
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