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Cisco House and its Partners Earn ‘Gold’ at Summer Olympics

August 2, 2012 at 11:15 am PST

Courtesy of Sean Ebsworth BarnesAs you can well imagine, Cisco is excited and proud to be the Official Network Infrastructure supporter to the London 2012 Olympic and Paralympic Games. But you know what else we’re proud of? Cisco House, our 20,000-square-foot connected business showcase. It’s taking our customers to new heights—literally. And our technology partners are central to its success.

Throughout the games, customers are touring the “house,” which is perched above the entrance to Olympic Park. We’re engaging visitors with a multi-media, business transformation journey, where Cisco is uniquely relevant in a landscape where organizations, cities, and even entire countries are transforming to thrive in an increasingly connected world.

And the message is coming through loud and clear. It’s not just what Cisco makes. It’s what we make possible. And sharing this not-so-futuristic story wouldn’t be possible without the help of our incredible technology partners.

So hats off to Citrix, EMC, Intel, SAP, and Schneider Electric. They’re playing an invaluable role as we highlight a portfolio of customer- and public-facing technologies such as Videoscape, Stadium Vision, iServices, and my personal favorite, the Virtual Shopper experience. That’s worth its weight in ‘Gold.’ Read More »

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Taking Part – What Being a Part of L2012 Means for Cisco

Inspiration is a word we often see used in the media, news and corporate life.  If I remember my school Latin lessons correctly it literally means ‘breathing in’, that great sense of readiness we get when we take in a deep breath and pause, just for a second, before we apply ourselves with vigor and passion to some project or task. We can be inspired or inspire others and with our sponsorship of London 2012 I feel it and believe we are doing it to others.

In less than 200 days, the greatest show on earth comes to my country’s capital, London. It’s never happened before in my lifetime and in spite of longer life expectancies, it is probably never going to happen again. Which means not only do I want to savour every moment, share it with my family and friends but I also want to leave a permanent mark in terms of Cisco’s involvement. When the sound of the closing ceremony to the Paralympics is but a memory in the Olympic Park, I want Cisco’s investment in the Games to be inspiring future generations of athletes, students, entrepreneurs, business people and ordinary members of our community…both in the UK and the furthest reaches of our planet.

As a marketer, sponsoring a global event such as London 2012 is incredibly exciting and at the same time a major challenge. With so many other sponsors and the general media noise that builds up around the Games, how do you create a marketing strategy that has depth and stands out?

Read More »

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