Stepping into the Milan conference center (MiCo) it became clear not much could prepare you for the magnitude of the event that is Cisco Live.
It’s a Sunday afternoon, but the venue is alive and buzzing with staff making final preparations for the week ahead. Read More »
Tags: 2015, cisco live, cisco on cisco, coc-business-of-it, IT, IT management, milan, Millennial
Written by Igor Dayen, SP Product and Solutions Marketing
If you had a chance to join us at Cisco Live Milan last month, thank you very much for making this another exciting event for all of us. If you missed out being there in person, let me give you a brief summary of the highlights. Milan is the main industrial, commercial, and financial center of Italy and a leading global city where the EXPO 2015 will take place. What could be better than such a city to host the Cisco Live 2015 event! It proved to be fertile grounds for driving innovations with our service provider customers and partners. Our exhibition was structured to tell the story of the Open Network Strategy by presenting over 15 technology and business demos. We also brought the newest routers and switches with us to showcase the latest innovations that service providers can start deploying today. Last but not least we have teamed up with the DevNet area where attendees could get their hands on developing applications and learning on virtualization, orchestration, and automation. Our service provider booth of the Cisco Campus in the World of Solutions was very busy: “standing room only” and so many insightful conversations were conversations around the NFV (Network Functions Virtualization) and the SDN (Software Defined Networks), as pillars for delivering cloud services and an automated networking handling respectively, have matured significantly and are ready for prime time. Read More »
Tags: #DevNet, application virtualization, autonomic networking, business transformation, capex, cisco esp, cisco live, Cisco Live Milan, Cisco Open Network Environment, Cisco SDN, Cloud VPN, epn, esp, evolved programmable network, evolved services platform, MOI, monetization, netconf, network function virtualization, Network Service Orchestration, network virtualization, NFV, NSO, nV technology, open network strategy, Operational Simplicity, opex, SDN, segment routing, service providers, software defined networking, SP, virtualized Management services, vMS
Cisco’s leadership in the emerging market for the Internet of Everything (IoE), Smart Cities and Big Data/analytics rests on our ability to harness the technologies and business models of our global partner ecosystem – especially those of early-stage startups who are building truly disruptive capabilities for the future. I previously shared my vision of Cisco Entrepreneurs in Residence (Cisco EIR) pioneering new ways for Cisco, already a successful innovator in the global IT space, to collaborate with innovative entrepreneurs in shaping the emerging technologies that will redefine our industry and change our lives. Since then, six startups joined our first incubation track last spring in Silicon Valley and began collaborating closely with Cisco business and engineering groups to co-create solutions for Cisco’s customers and partners. I shared various updates in the following months about the EIR program’s exciting milestones adding co-incubation partners across the US, taking the program to Europe and selecting the first startups to join our program there.
Today, I am pleased to share two more milestones marking the continued success of our open innovation strategy at Cisco, with Cisco EIR helping to lead the way.
Cisco EIR Demo Day 2014
On December 8th, 2014, we celebrated the successes of the startups in our inaugural cohort with our first Cisco EIR Demo Day (photos) a gathering of over 100 attendees, including Cisco business and technology leaders, VCs, partners and others from the Silicon Valley startup community.
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Tags: analytics, Big Data, chicago, Cisco, Cisco Entrepreneurs in Residence, cisco live, ciscoeir, Edzard Overbeek, EMEAR, entrepreneurs, entrepreneurship, Europe, EvoNexus, Fresno, innovation, Internet of Everything, internet of things, IoE, IoT, Mala Anand, pioneers, San Diego, security, Silicon Valley, Smart Cities, Smart City, startups, Vienna
Tradeshows and events are practically synonymous with the technology industry – after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or participating in keynote sessions, today’s conference experience does not begin and end on the show room floor.
Rather, social media is the heartbeat of the event – shaping how attendees, partners, influencers and customers experience the show in real-time.
In my role at Cisco, I’ve seen first hand how the power of social media can drive the tradeshow experience. Whether it’s hosting a tradeshow, such as Cisco Live, or participating in an industry event, here are some social media best practices to consider as you prepare for your next show:
Social in Command
In 2013, we debuted the Cisco Live Social Media Hub – the first-of-its-kind social command center. The Social Media Hub not only monitors and reports on event and industry conversations, but also offers deep insights into how in-person attendees and external audience members engage before, during and after with the show.
For example, since the Hub is staffed with social media engagement experts, graphic designers, analytics specialists and logistics personnel, we can capture real-time data trends and use the insights to guide the development of engaging content and socially shared graphics.
The results have been nothing short of astounding:
- On average, the number of impressions generated per day during Cisco Live US 2014 (#CLUS) totaled nearly 59 million.
- Comparing the use of #CLUS in 2013 vs. 2014: #CLUS was used 35,500 times in 2013 and 47,365 times in 2014; an increase of over 33% year-over-year.
- Two Cisco executives Trended NATIONALLY on Twitter during their keynote with the high volume of social engagement; all organic – no paid.
Recently, we have begun rolling out localized versions of the Hub to support other Cisco Live events around the world, such as Cisco Live Melbourne (#CLMel) in March. Although smaller in scale, the localized versions pack a serious social punch – bringing participants closer to the action than ever before.
Stealing the Social Show
It might be easy for Cisco to be front and center in social conversations at our own events, but how can we rise above the noise and make a social impact at some of the largest tech tradeshows around the globe, such as the Consumer Electronics Show (CES) and Mobile World Congress (MWC)?
Our teams have seen stellar results from engaging live-tweets, the development of real-time content creation, such as videos and graphics for social sharing and more.
For example, as a result of our social media efforts at this year’s Consumer Electronics Show (CES), Cisco received a total of 4,002 conversations, with an estimated 13.8 million impressions! These figures support the fact that strategic and insightful social content can help brands stay top-of-mind in a highly-competitive social environment.
Stay tuned as I share more social media best practices in future posts. In the meantime, be sure to leave a comment and share your thoughts about what makes social media a success at tradeshows and events.
Tags: CES, Cisco, cisco live, digital, social media, social media best practices, tradeshows
Well, CiscoLive Milan 2015 is behind us…..but hopefully the energy and insights you took away from it stay with you – at least till next CiscoLive. Our attendees rated it as our most successful CiscoLive EMEAR ever……and having been to a few of them myself I’d happily agree!
I had the opportunity to speak with many attendees at the World of Solutions, both on the guided tours and also at the mobility demos. The overall impression I got from speaking with you is that you are as excited (and challenged) as we are about the dramatic changes going on in IT. The transformation of IT has moved from hype to reality – and many of you at CiscoLive are the ones being asked by your company to make these changes happen.
Now, whether you attended Live and missed a session – or you were not in Milan at all – you can still check out many of the keynotes and sessions on-line.
One of the highlights was the Enterprise Networking Trends keynote Read More »
Tags: #CLEUR, 11ac, Cisco CMX, cisco live, innovation, meraki, Meraki Challenge, milan, Milano, mobile workspace, mobility, technology, wi-fi, wlan, YOD