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Next wave of data center innovation …

From the outset, Cisco Unified Fabric has been ahead of the curve and ahead of the market in its innovation and the value that it brings to Cisco customers. Its introduction brought about a profound shift to data center fabric: unification of the IP and storage networks.  Today it is foundational – a primary building block for cloud-based, virtualized data centers, providing architectural flexibility and consistent networking across physical, virtual, and cloud environments.

Customers know this too, as evidenced by Cisco’s continuous leadership in this market maintaining the #1 market share for Data Center Ethernet Switching with over 70% of the market*, and #1 in FCoE SAN Switching with 77% of the market**.

Continuing to innovate …
During Cisco Live Orlando last week, Cisco unveiled a two additions to its Unified Fabric portfolio: Dynamic Fabric Automation, which automates network provisioning and simplifies fabric management, and new Nexus 7700 Series switches, providing 40G/100G scalability and comprehensive feature set with new F3 modules.

Cisco also announced the vision for our revolutionary networking architecture with Application Centric Infrastructure.  Yet again, we are evolving our infrastructure to help IT departments dramatically simplify how they provision their data center resources (networking, servers, storage and services) that are critical to the performance of their applications. As we heard from Padmasree Warrior, “the Application Centric Infrastructure will give our customers the agility to deliver applications to end-users where they want, when they want, and to any device they want  – securely, rapidly, and at a lower cost.”

We continue to innovate as no other IT company does, providing the vision and technology to transform the data center. Tomorrow starts here.


*Source: Infonetics, Q1CY2013 DC Network Equipment Report  **Source: Dell’Oro, SAN Switching, Q2CY2013

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Reflections on Cisco Live—an Engaged, Positive View of How We Are Building the Future Together

Last week, Cisco Live in Orlando gave me the opportunity to discuss the future of technology with a broad cross-section of business leaders and self-professed “geeks”—both in person and via social media. In my keynote on Tuesday, I outlined a vision of what life in 2023 could be like, enabled by the Internet of Everything (IoE). And I enjoyed some lively conversations in response to this vision. Here are a few of the themes that emerged:

  • First, many people were surprised at just how fast things are changing, and the sheer volume of people, processes, data, and things that are being connected at an exponential rate.
  • People appreciated not just seeing a vision of technology, but having that vision connect back to the real-life issues we all will face around work, healthcare, aging, and the need to nourish our relationships with family and friends, even at a distance.
  • Third, the people with whom I spoke are engaged and positive about the future, recognizing opportunities for a whole array of new services and capabilities that will be enabled by the 50 billion IoE connections we’ll have in 2023.
  • Finally, many people expressed the importance of talking about technology not just for technology’s sake, but in terms of how it can  help humanity—how we can use technology and IoE connections to better produce and deliver food, manage and conserve our resources, make high-quality healthcare more available, improve education for underserved populations, and make our cities more livable.

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Route Redistribution – A thing of the past?

This week at CiscoLive Orlando, Cisco made two announcements around Enterprise Routing – Open EIGRP and EIGRP OTP. Originally announced at CiscoLive London, EIGRP has been opened to the community as an IETF Informational Draft “Open EIGRP”, Open EIGRP  provides vendors with technical information on EIGRP and the accumulation of 20 years of development and enhancements. With the publishing of this IETF Draft, vendors can now integrate EIGRP into their appliances and interop with Cisco.

On Tuesday, Cisco also announced a new innovation in Enterprise Routing; “EIGRP Over the Top” (or simply OTP).


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The Customer is King at Cisco Live

Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer.

This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers. The message that resonates with customers today is not what “we the company” do, but how we help our customers succeed and thrive long term. As marketers, this means exercising foresight on our customers’ behalf, as well as advocating near-term solutions to help drive their success.

As a marketer, implementing these B2B best practices is the best way to enhance this focus on customers: Read More »

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Cisco Live: Meet the Expert

So Cisco Live 2013 has just wrapped up and I thought I’d build upon my previous Cisco Live post regarding what it’s like to be a presenter at Cisco Live, but this time from the perspective of an engineer in the Meet the Expert program.  As a customer if you need advice you can enter the world of solutions and talk to someone in the main Cisco booth area, or head over to the red shirted engineers in the Design Clinics.  However, what if you want to ask some questions in a more intimate setting, want to go deeper into the analysis of your problems or be able to talk about your network or infrastructure without having your competitor standing right next to you?  Maybe you want to make sure the person you are working with has a background of exactly what you are looking for.  Then you head over to the Meet the Expert area.


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