So Cisco Live 2013 has just wrapped up and I thought I’d build upon my previous Cisco Live post regarding what it’s like to be a presenter at Cisco Live, but this time from the perspective of an engineer in the Meet the Expert program. As a customer if you need advice you can enter the world of solutions and talk to someone in the main Cisco booth area, or head over to the red shirted engineers in the Design Clinics. However, what if you want to ask some questions in a more intimate setting, want to go deeper into the analysis of your problems or be able to talk about your network or infrastructure without having your competitor standing right next to you? Maybe you want to make sure the person you are working with has a background of exactly what you are looking for. Then you head over to the Meet the Expert area.
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
Cisco Live took place in Orlando this week, bringing about 22,000 in-person participants and more than 250,000 virtually. A lot of what happens at this event has direct bearing on Cisco partners, so check out our recap of Cisco Live news, presentations, messages and on-the-scene activities.
The Cisco Powered team was also onsite at Cisco Live, showcasing the work of our important Cloud and Managed Services partners throughout the week. Stay up to date on what they’re working on through their Twitter handle (@Cisco_Powered) and Facebook page.
The last thing people in the collaboration space want is yet another technology, which is why one of my top priorities is simplification.
Think about it. Do you want more stuff coming at you every day? I’m guessing the answer is no. What you want is for somebody to bring all the collaboration tools together, so that they work better. Simplification goes hand in hand with another of my priorities and that’s user experience. People don’t want to have to pore over manuals, they just want devices and services that are easy to use.
The good news is that Cisco is already a leader in user experience and will only get stronger.
Did you post a selfie that was photobombed by John Chambers? What about tweeting more than 170 times a day to be the top of the leaderboard? Cisco Live – referred to as “summer camp for grown-up geeks” – was a hotbed for social media activity. In fact, after day three, on Twitter alone, references to @CiscoLive and #CLUS received more than 35,000 tweets by about 8,000 users. We are poised to nearly double the amount of social media activity around Cisco Live this year versus last year. But how did the Cisco Live team manage all of these incoming and outgoing tweets? The Cisco Live Social Media Hub! Modeled around a social media listening and engagement center, the Hub kept the pulse on social media conversations around the event and was also as a venue for responding to and promoting those conversations in real time.
On-site, the Hub became even more than the incredible social media command center; it also became a meeting place for friends that wanted to connect in person as well as share their experiences in real time over social channels. Between showing live feeds of keynotes and featured sessions to hosting tweetups and social events, we were able to create an experience within Cisco Live for our customers, partners, /colleagues and friends.
New to Twitter? The Hub team helped people sign up for social media sites, use and track hashtags and contribute to Cisco Live conversations. Need help? The Hub team was able to provide guidance, troubleshoot issues and lend a helping hand both over social media channels and in person. Ready to win? The Hub team hosted more than 40 contests for prizes such as an attendee-designed social media t-shirt, mobile device battery chargers and even Nerds candy!
Real-time responses. On-site content creation. Mobile engagement from after-hours events such as the Customer Appreciation Event. The Cisco Live Social Media Hub elevated not only the outgoing conversations about the event, trends such as the Internet of Everything and content from keynote speakers, but also the engagement with incoming content. Our attendees are the best eyes and ears into every session, and they provided incredible insights and feedback that we responded to as well as aggregated and analyzed for future Cisco Live events.
In fact, during the opening keynote featuring John Chambers, Padmasree Warrior and Dave Evans – which you can view on Cisco Live 365 – there was such a high level of tweets and engagement back and forth with attendees that we actually exceeded the number of tweets allowed per hour! We essentially broke Twitter.
Whether you participated in social media at Cisco Live by watching the conversations on one of our six screens featuring social content and trends, stopped by the Hub to chat or engaged with us online, we thank you for helping us elevate the social experience at Cisco Live!
So who were the friendly faces at the Hub and behind @CiscoLive? Our fearless lead, Charlie Treadwell (@CharlieAtCisco) along with our incredible team: Davythe Dicochea (@davythe), Buffy Koscielniak (@BernadetteK), George Metrik (@gosha), Kari Gunderson (@karigundy) as well as our social media agency, GolinHarris. A very special thank you goes to Kathleen Mudge (@KathleenMudge) for being our Cisco Live champion and helping this come to life!
Want an overview of the social conversations? Check out our Storify channel! We look forward to seeing you in San Francisco for Cisco Live 2014!
Cisco Live this week welcomed about 22,000 attendees to Orlando, with an additional 250,000 attendees participating virtually –record participation for this long-running and always-exciting event!
The following is a look at some of the major news announcements, executive presentations and on-the-scene details that made Cisco Live what it was and to which Cisco partners, in particular, should pay attention. Remember that you can continue to access important Cisco Live content through Cisco Live 365, and make sure you check out the index of Cisco Live-related social media content from across the various Cisco teams.
Read on to check out news and visuals from all the action in Orlando. Read More »