This week at CiscoLive Orlando, Cisco made two announcements around Enterprise Routing -- Open EIGRP and EIGRP OTP. Originally announced at CiscoLive London, EIGRP has been opened to the community as an IETF Informational Draft “Open EIGRP”, Open EIGRP provides vendors with technical information on EIGRP and the accumulation of 20 years of development and enhancements. With the publishing of this IETF Draft, vendors can now integrate EIGRP into their appliances and interop with Cisco.
On Tuesday, Cisco also announced a new innovation in Enterprise Routing; “EIGRP Over the Top” (or simply OTP).
Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer.
This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers. The message that resonates with customers today is not what “we the company” do, but how we help our customers succeed and thrive long term. As marketers, this means exercising foresight on our customers’ behalf, as well as advocating near-term solutions to help drive their success.
As a marketer, implementing these B2B best practices is the best way to enhance this focus on customers: Read More »
So Cisco Live 2013 has just wrapped up and I thought I’d build upon my previous Cisco Live post regarding what it’s like to be a presenter at Cisco Live, but this time from the perspective of an engineer in the Meet the Expert program. As a customer if you need advice you can enter the world of solutions and talk to someone in the main Cisco booth area, or head over to the red shirted engineers in the Design Clinics. However, what if you want to ask some questions in a more intimate setting, want to go deeper into the analysis of your problems or be able to talk about your network or infrastructure without having your competitor standing right next to you? Maybe you want to make sure the person you are working with has a background of exactly what you are looking for. Then you head over to the Meet the Expert area.
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
Cisco Live took place in Orlando this week, bringing about 22,000 in-person participants and more than 250,000 virtually. A lot of what happens at this event has direct bearing on Cisco partners, so check out our recap of Cisco Live news, presentations, messages and on-the-scene activities.
The Cisco Powered team was also onsite at Cisco Live, showcasing the work of our important Cloud and Managed Services partners throughout the week. Stay up to date on what they’re working on through their Twitter handle (@Cisco_Powered) and Facebook page.
The last thing people in the collaboration space want is yet another technology, which is why one of my top priorities is simplification.
Think about it. Do you want more stuff coming at you every day? I’m guessing the answer is no. What you want is for somebody to bring all the collaboration tools together, so that they work better. Simplification goes hand in hand with another of my priorities and that’s user experience. People don’t want to have to pore over manuals, they just want devices and services that are easy to use.
The good news is that Cisco is already a leader in user experience and will only get stronger.