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Cisco Live! Milan Post-Show Launch Update: Freely customize your ISE Portals Like a Pro!

The portals that your employees and guests use for enterprise mobility and guest access are a reflection of your company brand and putting your best foot forward means customizing them for a better user experience. The challenge is that customization often requires someone with knowledge of HTML, Java, CSS, and even jQuery skills – in addition to having design skills to properly feature content.

While Cisco offers brand new, out-of-the-box customization with Cisco Identity Services Engine (ISE) 1.3, we wanted to give customers the ability to do much more – so we’ve introduced a new, web-based tool called the ISE Portal Builder that we demo’d at Cisco Live! in Milan, Italy. The show attendees who came by our booth and attended private showings were really amazed by the capabilities offered and they recognized that the ISE Portal Builder enabled almost anyone to build a beautiful guest, BYOD, profile, sponsor, or MDM portal in minutes at no additional cost.

While we already improved the ISE 1.3 ability to quickly model workflows and do basic customization, utilizing the ISE Portal Builder designers can choose from a suite of templates, or create their own using a drag-and-drop page creator. In addition, we’ve made it easy to import, layout, and manage images and other displayed files. You can add advertisements and banners in different places, and even add them into a rotating carousel. You can select up to 17 languages and even create a custom portal for each!

To access the tool go to and register using your CCO ID.

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Cisco Live Milan 2015 – The IT Millennial Perspective

Stepping into the Milan conference center (MiCo) it became clear not much could prepare you for the magnitude of the event that is Cisco Live.

It’s a Sunday afternoon, but the venue is alive and buzzing with staff making final preparations for the week ahead. Read More »

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“Standing Room Only” in the Service Provider Booth at Cisco Live Milan 2015

Written by Igor Dayen, SP Product and Solutions MarketingIgor Photo

If you had a chance to join us at Cisco Live Milan last month, thank you very much for making this another exciting event for all of us. If you missed out being there in person, let me give you a brief summary of the highlights. Milan is the main industrial, commercial, and financial center of Italy and a leading global city where the EXPO 2015  will take place. What could be better than such a city to host the Cisco Live 2015 event!   It proved to be fertile grounds for driving innovations with our service provider customers and partners.   Our exhibition was structured to tell the story of the fddOpen Network Strategy by presenting over 15 technology and business demos.    We also brought the newest routers and switches with us to showcase the latest innovations that service providers can start deploying today.   Last but not least we have teamed up with the DevNet area where attendees could get their hands on developing applications and learning on virtualization, orchestration, and automation.  Our service provider booth of the Cisco Campus in the World of Solutions was very busy: “standing room only” and so many insightful conversations were conversations around the NFV (Network Functions Virtualization) and the SDN (Software Defined Networks), as pillars for delivering cloud services and an automated networking handling respectively, have matured significantly and are ready for prime time. Read More »

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Putting Cisco Entrepreneurs in Residence into High Gear: More Startup Innovations for the Internet of Everything

Cisco’s leadership in the emerging market for the Internet of Everything (IoE), Smart Cities and Big Data/analytics rests on our ability to harness the technologies and business models of our global partner ecosystem – especially those of early-stage startups who are building truly disruptive capabilities for the future. I previously shared my vision of Cisco Entrepreneurs in Residence (Cisco EIR) pioneering new ways for Cisco, already a successful innovator in the global IT space, to collaborate with innovative entrepreneurs in shaping the emerging technologies that will redefine our industry and change our lives. Since then, six startups joined our first incubation track last spring in Silicon Valley and began collaborating closely with Cisco business and engineering groups to co-create solutions for Cisco’s customers and partners. I shared various updates in the following months about the EIR program’s exciting milestones adding co-incubation partners across the US, taking the program to Europe and selecting the first startups to join our program there.

Today, I am pleased to share two more milestones marking the continued success of our open innovation strategy at Cisco, with Cisco EIR helping to lead the way.

Cisco EIR Demo Day 2014

On December 8th, 2014, we celebrated the successes of the startups in our inaugural cohort with our first Cisco EIR Demo Day (photos) a gathering of over 100 attendees, including Cisco business and technology leaders, VCs, partners and others from the Silicon Valley startup community.

Read More »

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Social Best Practices for Events and Conferences

Tradeshows and events are practically synonymous with the technology industry – after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or participating in keynote sessions, today’s conference experience does not begin and end on the show room floor.

Rather, social media is the heartbeat of the event – shaping how attendees, partners, influencers and customers experience the show in real-time.

In my role at Cisco, I’ve seen first hand how the power of social media can drive the tradeshow experience. Whether it’s hosting a tradeshow, such as Cisco Live, or participating in an industry event, here are some social media best practices to consider as you prepare for your next show:

Social in Command

In 2013, we debuted the Cisco Live Social Media Hub – the first-of-its-kind social command center. The Social Media Hub not only monitors and reports on event and industry conversations, but also offers deep insights into how in-person attendees and external audience members engage before, during and after with the show.

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For example, since the Hub is staffed with social media engagement experts, graphic designers, analytics specialists and logistics personnel, we can capture real-time data trends and use the insights to guide the development of engaging content and socially shared graphics.

The results have been nothing short of astounding:

  • On average, the number of impressions generated per day during Cisco Live US 2014 (#CLUS) totaled nearly 59 million.
  • Comparing the use of #CLUS in 2013 vs. 2014: #CLUS was used 35,500 times in 2013 and 47,365 times in 2014; an increase of over 33% year-over-year.
  • Two Cisco executives Trended NATIONALLY on Twitter during their keynote with the high volume of social engagement; all organic – no paid.

Recently, we have begun rolling out localized versions of the Hub to support other Cisco Live events around the world, such as Cisco Live Melbourne (#CLMel) in March. Although smaller in scale, the localized versions pack a serious social punch – bringing participants closer to the action than ever before.

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Stealing the Social Show

It might be easy for Cisco to be front and center in social conversations at our own events, but how can we rise above the noise and make a social impact at some of the largest tech tradeshows around the globe, such as the Consumer Electronics Show (CES) and Mobile World Congress (MWC)?

Our teams have seen stellar results from engaging live-tweets, the development of real-time content creation, such as videos and graphics for social sharing and more.

For example, as a result of our social media efforts at this year’s Consumer Electronics Show (CES), Cisco received a total of 4,002 conversations, with an estimated 13.8 million impressions! These figures support the fact that strategic and insightful social content can help brands stay top-of-mind in a highly-competitive social environment.

Stay tuned as I share more social media best practices in future posts. In the meantime, be sure to leave a comment and share your thoughts about what makes social media a success at tradeshows and events.

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