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The Fourth V in Big Data

At Cisco Live! Melbourne, I was invited to speak at the Executive Symposium to nearly 100 of Cisco’s top customers in the Australia and New Zealand region.  In my talk, Gaining Insight from the Big Data Avalanche, I covered big data business opportunities and technology challenges.

To level set at the start, I opened with a definition of big data, including the typical velocity, volume, and variety seem to be the three V’s everyone hears when it comes to big data.    But then I challenged the audience to consider the fourth and in fact most important V, holding back on identifying it so the audience could consider what was missing.

Gaining Insight from the Big Data Avalanche from Cisco Data Center

After an appropriate pause, I told them the most important V was value.  Value is the only reason to work on big data.  This value must be seen in better business outcomes such as:

  • Higher Customer Profitability
  • Faster Time to Market
  • Reduced Cost
  • Improved Risk Management
  • Better Compliance
  • Greater Business & IT Agility

It is interesting how people get knocked off guard by the big data buzzwords.  So go back to the basics.  Start by getting your business case in order.  Once the value to the business is understood, juggling higher data velocity, volume and/or variety becomes an engineering problem. Certainly, a new class of engineering problem, requiring new technologies and skills, but it is a fully solvable engineering problem nonetheless.

For IT, big data is as much an organizational change challenge, as a technology challenge.  Practical first steps that seem to work well include:

  • Experiment with a smaller, “SWOT” team on a selected set of projects.  This is a great way to introduce something new.
  • Go for some quick and easy wins, rather than boiling the ocean with large-scale initiatives.  That is a proven technique for gaining momentum.
  • Implement a solution with revenue impact, such a next-best offer analytic to improve upsell performance or a predictive churn analytic that helps reduce customer defection.  These high visibility projects will ease business funding challenges and improve executive visibility / sponsorship.

 

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My Week at CiscoLive! Melbourne 2014

Wow, what an amazing week in Melbourne!! With more than 4,600 attendees in person and 36,000 session views online, Cisco Live was the largest event we’ve ever held in the Australia-New Zealand region. It was my fifth Cisco Live overall and third in Melbourne, and what amazes me every year is the sheer passion and enthusiasm of everyone present. Those attending are really there to learn and wanted to hear what we had to say. Read More »

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Cisco Live! Milan Session Videos and Documents Now Available!

Cisco-Live_resizeIf you were unable to attend Cisco Live! Milan, or weren’t able to attend all the sessions that interested you, Cisco has made the session videos and PDFs available on the Cisco Live! website. More videos are being added daily and all should be available by February 22, 2014.

The Cisco Live! website maintains a large on-demand library with presentations and video recordings from Cisco Live! events hosted from 2011 to present. After registering, anyone can view the presentations and embedded videos at their leisure. Your Cisco Live! account is not tied to your Cisco.com account, so those credentials will not work!

Exciting new announcements are made regularly at Cisco Live! In Milan, Chris Young, Senior Vice President of Cisco Security, took the opportunity to share that Cisco was opening up it’s TrustSec capabilities to other vendors. In his blog post, Kevin Regan highlights what this means to the community. Read More »

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Automation and IT-as-a-Service at Cisco Live in Melbourne

March 19, 2012 at 10:29 pm PST

We’re in the sporting and cultural capital of Australia this week for Cisco Live! Did you know that Melbourne is the only city in the world that has five international standard sporting facilities surrounding its central business district?

You might see a rugby match while in town, but I’d suggest you also tackle the Cisco Live World of Solutions expo.  We have an exciting demo to show you in the Cisco Data Centre booth: Intelligent Automation for Cloud, a key component of the Unified Management pillar of our Unified Data Center platform.

Cisco Intelligent Automation for Cloud is a cloud management and orchestration software solution that complements Cisco UCS and Nexus to provide self-service on-demand provisioning of IT resources.  This new solution is becoming as ubiquitous as the sporting facilities in Melbourne.  Cisco partners including Alphawest / Optus, CSC, and VCE are also showcasing our Intelligent Automation for Cloud software in action at their booths.

Essentially, this solution will help you tackle the challenge of deploying infrastructure-as-a-service – and adopt an IT-as-a-Service (ITaaS) strategy. Here’s a short analyst video on delivering ITaaS with Cisco Intelligent Automation:

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See you in Melbourne, mate!

The Enterprise Video team is on the move again, this time to Cisco Live Melbourne!

Cisco Live Melbourne runs March 20-23 at the Melbourne Convention and Exhibition Centre.

You can catch Enterprise Video demos in multiple areas of the World of Solutions.

For starters, check out the main Cisco area will feature the latest in Cisco Digital Signage, including signs with touch interactivity, as well as kiosk-based signs with endless aisle applications.

Next, head over to the Collaboration area, which features the latest in integration across our video content solution with new ways to capture, transform and share video. Be sure to stop by this demo following Rob Lloyd’s keynote, as we will be “pulsing” it just like we did for Cisco Live London!

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