Cisco Blogs


Cisco Blog > Digital and Social

New #SocialRoundup: How New Live-Streaming Video Applications are Changing Views on Content

It’s estimated that nearly three-fourths of the world’s mobile data traffic will be in the form of video content by 2019, with an expected 13-fold increase between 2014 and 2019. And more than half of the mobile devices connected to the network will be “smart” ones. As mobility continues to expand, Cisco, like many brands, is exploring the most innovative ways to integrate real-time video with our social media to engage with customers, influencers and employees.

YouTube and Google+ Hangout On Air have been steady options. But newer tools like Periscope and Meerkat allow users to share and watch live video broadcasts around the world using a mobile device. And these tools are changing the way we use live-streaming video apps.

Periscope, which is owned by Twitter, is an app we at Cisco have already begun using to share our content. At our recent Cisco Live! IT education and training conference in San Diego, Read More »

Tags: , , , , , , ,

Let’s Build Tomorrow Today: The Growth, Passion and Reality of IT Management

In my pre-Cisco Live US blog, I talked about my excitement and how I was greatly anticipating the event. I was both excited and nervous to present, wanting to participate in everything, and network with as many customers as possible. The week left me absolutely drained, but it was unlike any experience I have had in my 15 years at Cisco. Read More »

Tags: , , , , , , , ,

Disrupt or Be Disrupted: Industrial Internet of Everything at Cisco Live

I just returned from Cisco Live and the vibe was incredible. We had over 25,000 customers attend this event and additional partners and Cisco employees that pretty much took over San Diego. I had the pleasure of spending most of my time in the Connected Factory Experience Manufacturing vignette, as part of the industry stories in the World of Solutions part of the conference. This was truly the biggest business area in a key vertical for Cisco. During this time frame, I was able to speak with about 200 customers and the resounding feedback was that we are spot on with IoT, IoE and Business Outcomes. We had demonstrations in the World of Solutions that revolved around industrial use cases including security and analytics.

In customer meetings, manufacturers were looking for guidance on where to start with the Internet of Everything and Industrial IoT. In fact, John Chambers’ farewell keynote which focused on the messages of ‘Disrupt your industry or be disrupted’ resonated well with attendees. There was a strong, consistent theme of change, disruption, connecting your company and connecting your world as well as how Cisco can help. I also felt more of a sense of urgency for network and IT managers and professionals to be more engaged with the lines of business. Everyone understands that being more creative, disruptive and closer to the business positions IT to be integral to meeting industrial imperatives.

We have been working with quite a few customers to start their IoT journey. Despite IoT being a relatively recent trend, we have been working with a very innovative food manufacturing company in the Midwest who is embarking on a new facility and wanted to build the “factory of the future” or “digital Factory” and fully embraced Cisco to help them down this journey. While it is a bit easier with a green field or brand new factory, there are still issues with identification and starting pilot projects. Read More »

Tags: , , , , , , , ,

It’s a Wrap! Enterprise Mobility at Cisco Live U.S. 2015

25,000+ IT geeks have left the building – the San Diego Convention Center, specifically – now that Cisco Live U.S. wrapped last Friday. It was a huge success and we have the data to prove it, thanks to Connected Mobile Experiences (CMX). Some interesting and fun stats:

  • You love beer. Happy Hour was, unsurprisingly, very popular, responsible for big spikes in attendance at the World of Solutions (WoS) at the end of each day.
  • You like free swag (…and demos). Attendees, booth staffers aside, spent 2.5 hours on average in the WoS, and 1 hour 16 minutes on average at the Cisco booths in WoS. If you picked up lightsabers at the Cisco Mobility and Enterprise Networks booths, hopefully airport TSA didn’t confiscate them from you!
  • You bid adieu to John Chambers. The crowds came to see his final Cisco Live keynote as our CEO, illustrated by a massive spike with over 5,000 unique devices.
  • You use more than one mobile device. There were 29,000+ unique visitors (devices) at CLUS, not including staffers, and specifically The Hub saw the most action.

jolenewrapup1 update jpeg small

For many more Cisco Live insights by my colleague Evyatar Ram, Product Manager on the CMX team, check out his blog here.

Cisco Mobility wasn’t just gathering analytics in the background at Cisco Live, it was also front and center at the Innovation Talk: Future of the Network. Rob Soderbery, Cisco SVP of Enterprise Products & Solutions, shared how our Mobility solutions create new ways of digitizing business with applications in mind, beyond the wireless network. He showed a live demo of CMX location innovations such as hyperlocation – a Best of Interop Las Vegas and Tokyo winner — and live analytics. In addition, he demonstrated how easy it is for customers to deliver captured portals with pre-set templates that are easy to update and integrate in other data sources such as CRM, powered by Enterprise Mobility Services Platform (EMSP). The talk wrapped with a raffle drawing of two Apple iWatches. Were you one of the lucky winners?

As I left Cisco Live after the show wrapped up, Elvis walked by, sporting a spangly jumpsuit and slinging his guitar. Really, I can’t make this stuff up. I suppose that’s a sparkly reminder that I’ll be seeing him, and you, in Vegas for Cisco Live U.S. next year.

Tags: , , , , , ,

Cisco Live insights from CMX Analytics

We recently concluded another successful Cisco Live! event in San Diego which showcased some of the most innovative and exciting technologies in our industry. One of the most exciting solutions present at Cisco Live was in fact running in the background the whole time. CMX Analytics leverages the WLAN network to analyze how people move around the venue, where they spend their time, and when they visited different parts.

So what can we tell about Cisco Live from looking at CMX Analytics? First of all we can see how people moved around the venue throughout the week. Here we are seeing three days of data showing us where people were throughout the day.

Evyatar1

We can notice several things:

  1. People like happy hour – If you look at the data for WoS (World of Solutions – the green line) we can see that there is a spike in attendance at the end of every day – this corresponds to Happy Hour when visitors could get a beer to cap off a long day at the show. You can clearly see that at the end of the day, most of the visitors congregate in the World of Solutions.
  2. The Hub was a huge success – Within the venue there was a zone called the Hub which was where visitors could meet with Cisco engineers for more casual technical discussions. The Hub is represented by the blue line and what is immediately visible is that people came to the hub after the morning sessions around lunch time. In both the Tuesday data as well as the Wednesday data it’s clear that the Hub traffic peaks at the same time the Upper Floor attendance ebbs.
  3. John Chambers keynote was very popular – the Keynote area (the light blue line) shows a massive spike during the keynote peaking at more than 5000 unique devices

Another interesting question is how many people came to the Cisco booth in the World of Solutions. Looking at the data we can see that on average around 25% of the visitors to the WoS came to the Cisco Booth. Should be noted that to get more accurate data we are filtering out visitors that spent less than 20 minutes in the Cisco Booth (‘walking through’) as well as devices that were seen for more than 4 hours (which we assume are the booth staff).

Evyatar2

Another interesting metric is how long did people spend in the World of Solutions and particularly in the Cisco booth. Looking at the data we can see that on average people spent nearly two and a half hours in the WoS. Read More »

Tags: , , ,