Today, Cisco is announcing a new addition to its Cisco Digital Signage Portfolio with Cisco Interactive Services web clients and a cloud-based management platform. These new products enable customers to create highly interactive media experiences to any high-definition and touchscreen digital endpoint. For example, imagine being able to walk up to a digital sign, tap on the glass and browse a map of your location or nearby restaurants; you can bring up a menu on the restaurant’s webpage, reserve a table, and even receive some customized advertising for other food options in the area, with a coupon and a QR code you can access with your mobile phone. The digital signage market is evolving and moving towards a new era of engagement; with Cisco Interactive Services, consumers are encouraged to interact with digital signs to find the information they are looking for, targeted for their needs.
Thank you to everyone who visited the Cisco NRF booth last month. We had a huge of amount traffic and a number of exciting demonstrations plus the announcement of our “Catch Em and Keep Em” consumer research study. We also shot a number of videos from the show floor which I hope you all enjoy.
We announced the new Catch Em and Keep Em consumer research on how retailers can attract and retain channel hopping shoppers. The research is now avialable for download here
Jon Stine and Lisa Fretwell from Cisco IBSG talks about the new research released at NRF 2012. For more research information visit IBSG’s landing page for NRF 2012 or read Lisa Fretwell’s blog http://blogs.cisco.com/?p=57436
Other demonstrations include: Read More »
The National Retail Federation’s BIG show had another record-breaking year receiving over 25,500 attendees from 78 countries. With over 100 educational sessions and a jam-packed EXPO floor, energy was high.
The innovative demos in the Cisco booth attracted a great deal of traffic offering retailers new ways to generate revenue, create a consistent user experience across all channels, and maximize operational efficiency.
Cisco Interactive Services was very popular. This demo, developed by Cisco and partner Array Interactive, delivered interactive applications allowing attendees to build a wardrobe of outfits, receive fashion advice, and through video collaboration capabilities, connect with a live fashion expert on-demand.
The StyleMe virtual fashion mirror also received great interest as retailers “tried-on” their outfits of choice using gesture-based navigation to make their selection from the inventory of clothing. Attendees could even capture images of themselves in their new outfits to share over social media and email. Read More »