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Re-Thinking Pork Bellies. Why There are No Commodity Clouds, Only Commodity Thinkers.

For a while now,  I’ve been bothered with the word commodity. Like legacy, greenfield, there are value judgements implicit in the words. When we apply them to technology adoption, they serve as marketing oars to rock the new tech boat, but are not useful when you need a fish for dinner.

And this article on the NYSE community cloud is a great example of why there are no commodity clouds.

The NYSE’s community cloud platform is design to ensure that its customers are treated fairly, and it ensures them that the maximum latency that any user will experience in this data center is 70 microseconds (one millionth of a second) round-trip for any message, O’Sullivan said.

“We guarantee that nobody will have an advantage on the network,” said O’Sullivan. “It’s designed to be a level playing field for trading.

Basically, this compute service comes with a latency service level and a promise that no one gets better latency, thus ensuring a level playing field for traders.

So it’s “level-playing-field-as-a-service;” which is right and ridiculous. Right because that’s the differentiators; ridiculous that I have to pull the *aaS to describe what before I would have simply called “service.”

There was a time when coffee was called a commodity, then Howard Schultz of Starbucks came along, and Peet’s came along, and next, we are all paying $5 for coffee.

Even frozen pork bellies are not commodities anymore. You might remember this quote:

“Pork bellies! I have a hunch something exciting is going to happen”

from Trading Places with Dan Aykroyd and Eddie Murphy

But as you see from the link, even pork bellies are not commodities anymore in the trading markets.

And then again, pork bellies are not commodities according to chef Michael Mina--it’s now branded, locally-grown, organic and … sexy. Pork bellies. Sexy.

So you can see why I might think clouds are far, far from being commodities like pork bellies. Which are not commodities anymore.

As for x86 being a commodity? I don’t see Intel suffering. Don’t confuse platform with commodity.

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Cloud Computing – When Change is Hard, Standards & Structure Help

In my journeys to various industry events over the past 6 months, one element of Cloud Computing has begun to resonate over and over from attendees (customers, service providers, systems integrators) -- that we’re well past the stage of discussing or debating “what is Cloud computing?” and that we’ve moved to the stage of many live deployments.

But there is still some confusion or reluctance to reach broad deployments. The bottleneck seems to be less about technology and more related to the challenge of dealing with change. Not only is IT trying to figure out how to evolve their skills to new technologies (converged infrastructure, virtualization, and automation), but they are also trying to evolve their operating models to serve the business in faster, more efficient ways. And so many IT organizations are trying to figure out how to make the first steps to get over this critical hurdle, to provide a more standardized way for the business to interact with IT and derive value from improved pace of application deployments.

The journey of a thousand miles starts with a single step” -- Confucius

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Cloudy Thoughts about EMC World 2011

Next week is EMC World 2011 in Las Vegas, with Cloud Computing being one of the major themes. Cisco is an Elite-level sponsor of the event and will have a huge presence (see full schedule of activities) throughout the week. We’ll be showcasing Unified Computing (UCS), Unified Fabric, FCoE, Virtual Desktops (VDI), Virtual Experience Infrastructure (VXI), Unified Network Services, Data Center Network Manager (DCNM), Private Cloud, Application Mobility and of course deep integration between Cisco and EMC (VPLEX, Greenplum, VNX, etc.)

If you’re planning to be in attendance and would like to talk about Cloud, I’d enjoy meeting you. Here’s where I’ll be throughout the week, as well as attending sessions, meeting with customers, hanging out in the EMC Blogger’s Lounge and networking with colleagues from across the industry: Read More »

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