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Cisco’s Be the Bridge Campaign Empowers Employees to Change the World

For the past 15 years, Cisco’s helped raise more than $40 million and deliver nearly 160 million meals as part of its global hunger relief efforts. We’ve changed millions of lives, and now, we’re expanding our impact beyond the global hunger crisis. Every day, a lack of shelter, access to clean water, and malnutrition cripple underserved communities. Things we take for granted, like the roof over our heads or a simple bottle of water, are a luxury to millions of underserved people around the world. Fortunately, you and I can make a difference, starting today.

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As part of Cisco’s new Be the Bridge campaign, employees can support social issues that are important to them or their communities. The campaign, which launched earlier this week, empowers employees to “Be the Bridge” for those in need by providing direct aid to people with uncertain access to life’s necessities. Between now and December 11, Cisco will match employee donations of US$50 or more to over 400 eligible non-profit organizations in 15 different regions around the world.

To kick off the campaign, Cisco campuses in San Jose, India, Texas, and North Carolina hosted volunteer events, where hundreds of employees came together in a collective effort to “Be the Bridge” and create social change.

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A Successful CSR Program Depends on Employee Engagement

This week, SmartRecruiters recognized Cisco as having one of the top 10 corporate social responsibility (CSR) programs in the United States.

In her assessment of Cisco’s CSR programs, SmartRecruiters blogger Lexie Forman-Ortiz acknowledged one of its key components: our employees.

Global hunger relief at CiscoA Cisco employee plants vegetables that will ultimately help feed people across northwest Massachusetts

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