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Making Software Defined Networks work for the Service Provider’s success

An invitation to see how Tomorrow starts here at MWC 2015

We all like to talk about creating new customized services for the end user at “web-speed”. But today there is no way to automate service creation, or to dynamically affect changes (augmentation) to existing services without touching the network topology. This is because we use physical service chains across the data plane.  To achieve automated flexibility in service creation we must logically decouple the service plane from the transport plane – a software abstraction from specific network nodes.

As an industry, we lack the ability to: Read More »

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How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.

Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.

So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »

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The Agile (r)Evolution – Mobile Heads to the Cloud

Co-Authored by Ian Hood, Senior Manager, Service Provider Architecture & Dan Kurschner, Senior Manager, Service Provider Mobility

Business Challenge:  Everything Goes Mobile

The dynamic state of the business of service providers is quite apparent these days, and perhaps this is most evident for the mobility providers as everyone and everything goes mobile.  All of their consumers, be they individual or business, are clamoring for new capabilities that can automate their business and simplify their lives.  In addition there is a new class (or breed) of consumer – “Things”.  Whether it is the connected car, city, bus, or kitchen appliances, “Things” are increasingly using the mobile network.  Many of these new services and applications are readily available from “Over the Top” (OTT) providers that do not necessarily have any network upon which to deliver them. The OTT business model is designed for service creation agility, leaving it up to the operators to provide network access, quality of experience, and service assurance while managing the exploding demands for bandwidth and spectrum. Read More »

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The Rise of the Intercloud

For a number of years Intercloud has been a term known only in the academic world and amongst few industry experts.
The Intercloud is a “cloud of clouds” and the Wikipedia description perfectly outlines the reason why Intercloud is the critical enabler to capture the immense value of the Internet of Everything-
The Intercloud scenario is based on the key concept that each single cloud does not have infinite physical resources or ubiquitous geographic footprint.”

That’s exactly the point!
It’s not about one cloud, no matter how large, but it’s about how to distribute the capacity and the intelligence to deal with connecting billions of things and trillions of events.
And when it comes to people, processes and data that – along with things – form the Internet of Everything, new Data Sovereignty requirements make the goal of building one cloud to address all those requirements virtually impossible…until today!

NewRulesEmerging

Cisco and our Intercloud Provider Partners will turn the “impossible” into our second phase of our World of Many Clouds strategy as we state our intent to become the number 1 Platform for the Internet of Everything.

Just think about those disparate LAN protocols, mail systems, SNA networks, etc. that Cisco multiprotocol IP Routers interconnected via IP and the global Internet in the last decades.

Now think about today’s cloud world with private and public clouds, based on disparate hypervisors, various software stacks, different security frameworks, different policies, geographical locations, etc.

Don’t you see the same pattern? Much like Cisco was a key player in building the global Internet, we are now at the heart of building the global Intercloud!

Announcing Cisco Cloud Services

Today, at Cisco Partner Summit in Las Vegas, we announced a major evolution of our World of Many Clouds strategy – Cisco Cloud Services – with plans to build the world’s largest global Intercloud together with key strategic partners and service providers. This first-of-its kind global open public network of clouds and represents the next phase in cloud computing.  This will be a cloud truly built for the Internet of Everything, capable of scaling to billions of connections, and trillions of events, offering customers unmatched flexibility to integrate their private, public, and hybrid cloud capabilities to achieve business advantage.

ExpandingOurCloudStrategy

Cisco InterCloud Differentiators

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