Cisco Eos version 2.9 now available
So you bit the bullet and integrated social features into your brand’s website. Give yourself a pat on the back, because the hard work is done, right? Think again.
If you thought your job ended at launch, you’re headed for the brick wall. You about to embark on a journey that will lead you to engaging fans and potentially monetizing content like never before! Providing your audience with the best possible video viewing experience and reaching them on all of the devices they use is a task that many underestimate before undertaking. This leads to media companies that develop rich media experiences on their own, homegrown platforms often discovering operational challenges they couldn’t plan for, making for a never ending pile of work and significant financial investments to keep the communities they’ve started vibrant.
One great benefit about websites that deliver a social entertainment experience is that they are very dynamic and engage audiences in ways that build long-term loyalty and value (to both the consumer and the business). However, this can also mean being forever relegated to updating content, the website and features as services change or individual technology components are updated. It also means managing a growing community to ensure a good experience is maintained and the brand promise is delivered.
Media companies are great at developing content, and quite frankly, they should focus on their core business of creating the content instead of the technology platform for delivering it. This is exactly why CMSG continuously updates the Cisco Eos software platform – to make the delivery of a premium content experience embedded with social features, easy. With this in mind, let me quickly introduce you to the latest enhancements to Cisco Eos. The full announcement can be found here.
How do our new features make your life easier? Your web and mobile content experiences more engaging?
Read More »
Tags: audience, cisco eos, content experience, Eos, media, mobile, social, social entertainment, software, video
The 100th site on Cisco Eos: www.ironandwine.com
Today, we are celebrating a significant milestone on the growth of the Cisco Eos social entertainment platform: the 100th live Eos-powered site. Warner Brothers Records artist Iron and Wine ended up winning the centennial race, which looks like an added bonus to how well their new album “Kiss Each Other Clean” is doing on the Billboard album’s chart.
Congratulations, Iron and Wine, and the WBR team! And thank you to everyone at Warner Music Group for the continued partnership. (Apologies to @spinclair and @ericsnowden ; I know you guys were hoping it would be an @atlanticrecords artist site. There’s always #150 or #200.)
We’ve had a busy year getting to this point. Consider the following:
- Throughout 2010, there was an average of one new Eos site launched per week.
- Eos site traffic in the last quarter averaged more than 3.6 million unique visitors per month and 18 million page views per month. This represents an annual growth rate of more than 50% in unique views and a 79% increase in page views.
Since launching Cisco Eos two short years ago, a lot has happened in the Media & Entertainment industry. Here are a few highlights of what’s happened recently: Read More »
Tags: atlantic records, centennial, cisco eos, digital content, dogwoof, Eos, iron and wine, LOCOG, media, social entertainment, warner, warner brothers records, warner music group
Richard MacManus (@ricmacnz) of ReadWriteWeb asks a good question in this article about whether “social entertainment” (entertainment content experiences augmented with social features) is leading consumers back to a consumptive, passive content experience.
(Richard’s article is in part a commentary on data from the GlobalWebIndex‘s Social Entertainment Annual Report 2011 report.)
For more than a year now, we’ve been observing consumers’ interactions with entertainment content/brands on Cisco Eos-powered web sites. Based on that behavior, I’d agree with Richard’s conclusion:
(my paraphrasing) that as entertainment brands “find their footing” on the web, consumers are actively engaging with content through two-way social features. These may be lower investment actions like commenting (versus producing a UG video) but it is still interaction with, and around, content.
What Survey Data Doesn’t Tell You
We’ve observed a wide-range of behaviors and types of consumers engaging on the 100+ social entertainment sites powered by Eos. As some of the GlobalWebIndex data suggests, this includes a vast majority of audience that display a passive, “consumer of content” profile despite the presence of embedded social features.
But you’d miss the real opportunity in social entertainment if you only looked at that top-line audience.
One data point GlobalWebIndex’s data misses (because it’s hard/unreliable to collect from survey data) is that more highly engaged consumers (as measured by repeat visits and site registration) DO tend to use more “active” behaviors such as commenting, rating, sharing, uploading content. It is this active, more engaged audience that can drive value for media brands.
Let’s look at some real data about the audience behaviors across 65 of the Eos-powered sites live in the Summer of 2010. Of the more than 14.5 million unique visitors for these sites, less than 1% engaged in an “active” behavior (see graph). The highest observed behavior — outside of visiting the site and clicking through pages — was the 30% of folks that watched at least one media asset during their visit.
Now, let’s look at those same behaviors (below) for folks that indicated they had a preference for that content / brand by taking the extra step and few minutes to register on these same sites.
Read More »
Tags: active, cisco eos, entertainment, Eos, media content, passive, readwriteweb, social entertainment, social entertainment experience
Let’s face it:
- videos on the internet are a dime a dozen these days
- there’s no way to differentiate one brand from another when it comes to the impact of video
- YouTube is the only channel for video distribution and there’s no value in anything else
If you believe any of this, then you definitely need to join me at an upcoming Social Media Week panel. I will join several industry colleagues in providing a crash course on how to stand out in a video world.
In this session entitled, “How to Stand Out When Everyone’s Using Video,” I will focus on the finer points of using video to engage audiences and integrate it with organization’s social efforts. With me will be Jim Louderback, CEO of Revision3; Jordan Hoffner, president of digital media at Electus; and Melissa Chanslor, social media lead at Text 100. Moderating the panel is a true technology and social media maven, Liz Gannes of All Things D.
During the discussion I promise we won’t just tell you that video is important, and that it provides a different channel to communicate with various audiences — everyone knows this by now. Instead, we will be specific about why it can be a great tool for a brand (especially if you’re a media company), and how to get the most value from it. Read More »
Tags: All Things D, brand, cisco eos, Electus, Social Media Week, value, video
We recently introduced the concept of a Brand Value Index (BVI) — a composite index media companies can use to assess the relative value of their social entertainment sites powered by the Cisco Eos platform. (Read the blog entry here.)
As I noted, a singular number like the BVI can help provide context at a portfolio level, but it doesn’t provide a lot of prescriptive power on what I should do to improve or optimize a particular site experience. For that kind of insight, we need more data points and the ability to compare individual factors to comparative benchmarks.
We can achieve both of these by standardizing each of the 11 variables in the BVI on a common scale, and displaying them on a radar plot like the attached. (For those that are interested, this graph has also been normalized on a scale from 0-6, where the average across all sites is always a “3″ and “0″ is the absence of a particular factor).
Remember Site A and Site B from the previous post? The question I posed about was: would you invest your limited resources in Site A, an over performer in the portfolio, or Site B, an under performer? Without more context, you can’t make a good decision one way or the other.
To help you answer this question, let’s look at each site’s situation and BVI footprint for context: Read More »
Tags: brand value index, bvi, cisco eos, engagement, social entertainment, social media