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SXSW Recap: Panels, Concerts and Showcases

SXSW has become an increasingly important event for the media and entertainment industry. The numbers themselves are telling—the show has had five+ years of double digit growth, and organizers said there was a 40 percent increase in registrations for the interactive portion this year compared to 2010.  On the music and film side, organizers said that last week, the city of Austin, TX saw 2,000 bands perform on 92 stages, and there were more than 275 film screenings.

While the conference and festival’s increased prominence brings more eyeballs, it also means it’s harder to stand out from the crowd. Brands need a strong online presence to create interest and drive audiences to their physical events.

Not only did we participate in the conference portion of the festival, but Cisco Eos powered the sites behind Atlantic Records’ SXSW events, driving interest and real value over the course of this much anticipated event. These turned out to be some of the highlights of SXSW: Read More »

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Trends at SXSW Interactive

Cisco Media Solutions Group is at the SXSW conference as our colleague Scott Brown blogged about right here. Before we got to the expo hall booth 322 and got ready for the Killers Lasers Papers showcase Thursday 3/17 at SXSW Music, we tried to get to as many SXSW Interactive panels and events as we could.

I looked back to my blog post on SXSW Interactive 2010. I wrote in 2010, SXSW Interactive attendance was up 40% from 2009. Well can imagine it’s up another 40% in 2011 -- I haven’t seen the latest statistics yet. Long lines dominated my first day attending panels at SXSW Interactive.

Also, the conference is much more spread out this year -- with interactive panels spread out in hotels and other venues across Austin. No matter how hard you try, it’s not easy to get to all the panels you want to see. When it come to media and entertainment -- SXSW Interactive has plenty of panels to offer about how digital and social media are changing experiences with content. The two trends I noticed right away for SXSW 2011 are:

1. Mobile applications seem to have the share of attention at interactive -- and many of them are focused on ‘getting together’ around interests -- nightlife events, food, photos, fashion.

2. Content creators are focused on extending their brands across digital platforms and in the real world -- this trend was highlighted by the term I kept hearing at the conference -- transmedia.  You can follow the term on Twitter via the hash tag to learn more -- #transmedia.

While I was at the blogger lounge sucking up all the bandwidth I could get, Cisco colleague Jeff Marusak was out in the field taking notes. He attended some panels on how to mine social media for customer insights and we’ll share some takeaways from those panels in this post.

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Cisco @ SXSW: Revolutionizing Social Media with You

South by Southwest officially kicks off this weekend, and the Cisco Media Solutions Group is busy getting ready for this year’s festivities. If you missed our previous blog posts, you can read up on all of the events in which CMSG will be participating, including the hottest show at SXSW, Killers, Lasers, Papers.

If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.

Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:

  • How do you convert social engagement to new revenue streams?
  • How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
  • What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
  • How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »

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Cisco Eos Helps Deliver the Hottest Show at SXSW — Cisco’s Flip Video Sweetens the Pot for Those Viewing at Home

Unless you’ve been living under a rock (and not listening to rock) for the last 24 years, you’ve probably heard of the annual South by Southwest Music + Film + Interactive Festival held in Austin, Texas every March. This fast-growing show attracts a crowd of 35,000+ people who are there to look at the best in original music, independent films, and emerging technologies. We’re excited that the Cisco Media Solutions Group (CMSG) will be participating in force this year, not only by showcasing Cisco Eos-enabled sites at our booth, but also by getting involved in one of the most anticipated shows at the festival: Killers, Lasers, Papers!

At 8 p.m. on Thursday, March 17, Grammy-winning artists Cee Lo Green, Lupe Fiasco, and Wiz Khalifa are coming together at La Zona Rosa to deliver a performance that is sure to steal the limelight at SXSW! Presented by Atlantic and Elektra Records, Killers, Lasers, Papers is an event that you won’t want to miss, and now you have no excuse for missing it. Why? Because the full event  will stream live to a global audience from the Cisco Eos-powered site www.killerslaserspapers.com, as well as each of the artists web sites. Not only will you be able to watch the show live from your computer, or Internet-enabled TV, the event can also be viewed from your tablet or smartphone. Read More »

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Cisco @ SXSW: Rock Stars, Social Entertainment and You!

It’s that time of year again, when the media, entertainment and technology worlds collide in Austin, Texas for South by Southwest. This year, Cisco Media Solutions Group is taking the nine days of SXSW to show everyone how the business and experience of entertainment is evolving.  During SXSW you will be able to find Cisco everywhere – from the conference speaking track, to the expo floor, to musical events and parties.

One thing we are particularly excited for is our partnership with Atlantic Records. This year Cisco will be the presenting sponsor for two Atlantic showcases,  including the Killers, Lasers, Papers show featuring Grammy-winner Cee Lo Green, Grammy-winner Lupe Fiasco, and Wiz Khalifa (at La Zona Rosa, Thursday March 17th) and the Chop Shop Records showcase (at Brush Square Park, Saturday, March 19th) Indie Rock day.

Can’t make it to Austin for the shows? No problem. Cisco and Atlantic Records will be streaming the Killers, Lasers, Papers show LIVE globally via a Cisco Eos-powered site, each of the artist sites, and even on RollingStone.com. This means whether you are in the front row, or in Butte, Montana, you won’t miss the hottest show at SXSW action. In addition to the performance, there will be numerous opportunities for fans to win prizes during before, during and after the live event, and online.  Be sure to register for the live stream and contests at http://www.killerslaserspapers.com/.

Want to hear more about how Cisco Eos and the rise of social entertainment is changing the music, film and entertainment landscape? Then be sure to check out:

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